Lead small teams on aggressive, hyper-focused game and entertainment projects for the ticket redemption industry. Orchestrated brainstorm and ideation sessions to pump up front end proof-of-concept prototyping and product development. Integrated and strategized a new concept development process to be executable with mixed-team structure. Lead focus-groups, internal product reviews and field tests and assisted in marketing research strategies. Drafted and presented concept briefs and business cases to graduate new concepts to the next stage in product development. Responsible for implementing and fostering relationships with new/existing licensors. Direct oversight and influence of the creative/design team. Instrumental in replenishing the new product portfolio.

Lead multi-disciplinary project teams, inclusive of mechanical engineers, software engineers, electrical engineers, graphic designers and prototypers, in the development of new games and products for the ticket redemption industry. Followed project scope and business case to bring new products to life through a Stage Gate process, and ultimately to market. Drafted and maintained a development schedule, product bill of material, project budget, and team Gandt chart. Lead weekly project meetings, quality review meetings, aesthetic review meetings, test-plan strategies, and overall execution of project development. Maintained an advisory and support role to the creative/design team within R&D and marketing.

Integral to new product development in the concepting, design and overall aesthetics in new game products. Collaborated with team members to design the game play, game cabinet architecture, color and material make-up, choreography of lighting, sound effects and voice-overs, TV animations, printed instructions, manual creation and marketing pieces. Created and maintained brand standards for Bay Tek brand as well as licensed IP. Assisted in maintaining IP documentation, including trademark, copyright and patent documents. Consistent influence in creative problem-solving.

Collaborated with team members in a full service agency to provide creative in various mediums including web and social media, print, outdoor and 3D structure. Initiated a lead on projects and pursued them from brainstorm to break-out. Integral in concepting and designing a new identity for the agency. Collaborated with vendors in photo shoots, videos and voice-overs. Pitched and presented work to current and prospective clients and worked directly with them to define their marketing and advertising needs.

Promoted in recognition of professional development with increased responsibilities in the communications department. Responsible for a large-scale makeover of the Bay Business Journal (BBJ), the Friday Report, and a complete identity system with logo modifications and organizational standards for all materials. Responsible for print and paper procurement with area print companies. Managed and provided creative direction to the communications department and graphics interns. Provided on-site direction in photo-shoots with numerous photographers.

Collaborated with program managers to design promotional, campaign and informational materials for various clients. Communicated themes and ideas for large conference materials. Design and layout of all internal publications; newsletters, magazines, and other print and electronic mediums. Implemented original ideas and artistic abilities including illustration and photography into design work.

Concept and design (and output of) marketing and promotional materials for campus special events and student service shops including the Brew Haus and Rec. Center.