Concept Development Manager
CurrentLead small teams on aggressive, hyper-focused game and entertainment projects for the ticket redemption industry. Orchestrated brainstorm and ideation sessions to pump up front end proof-of-concept prototyping and product development. Integrated and strategized a new concept development process to be executable with mixed-team structure. Lead focus-groups, internal product reviews and field tests and assisted in marketing research strategies. Drafted and presented concept briefs and business cases to graduate new concepts to the next stage in product development. Responsible for implementing and fostering relationships with new/existing licensors. Direct oversight and influence of the creative/design team. Instrumental in replenishing the new product portfolio.