Eric Schaeffer Email & Phone Number

Chicago, Us

• Develop, influence and activate GE HealthCare's (GEHC) North American Patient Care Solutions marketing plan.• Collaborate with network of Key opinion Leaders (KOLs) to establish thought leadership in clinical workflow transformation solutions• Contribute to globally developed, research-based collateral to prove solution effectiveness• Expand and adapt market offerings to meet the changing needs of healthcare

Amsterdam, Noord-Holland, Nl

• Developed and implemented annual Virtual Care marketing plans to effectively position company, drive the funnel, and increase share. Developed comprehensive sales enablement toolkit to accompany market strategy.• Produced comprehensive suite of sales enablement tools that assist with lead generation, customer engagement, and funnel acceleration to close deals.• Facilitated virtual focus forum to bring together install base partners leading to an extended opportunity with key strategic customers.• Partnered with professional organizations and media outlets to provide platforms connecting customers and ind ustry thought leaders to share experiences and outcomes.• Introduced Virtual Care market to larger sales teams to increase share of voice in market.• Developed comprehensive position to redefine healthcare market by expanding opportunity outside hospital walls.• Led marketing team responsible for exceeding annual revenue growth.

Amsterdam, Noord-Holland, Nl

• Led marketing initiatives that assisted in redefining the way healthcare is practiced through the launch of SureSigns , the first vital signs monitoring system that integrated EMR from the bedside to general care surveillance, a suite of clinical transformation tools documented to improve clinical outcomes.• Developed network of key opinion leaders to generate proof points including clinical studies, white papers, videos, and social content.• Developed KOL video early warning scoring series (#EWSExplained) documenting the work of leading researchers in the early detection space.• Produced email campaign toolkit to enable sales teams to guide potential customers through the adoption of early detection workflows.• Standardized the delivery of early detection services to simplify the transition to new clinical workflows. • Launched early detection at the bedside market growing business to $80M in annual revenue.

Amsterdam, Noord-Holland, Nl

• Managed the pre-hospital military/government market across multiple modalities ensuring products are properly positioned and in-line with the needs of the federal market.• Assisted with industry partnership due diligence to properly position products with large healthcare organizations leading to the largest ($9M) Vital Signs monitoring deal in company history.• Launched Vital Signs business, trained team of 30 sales representatives to properly position products to potential customers leading to $40M annual increase of revenue.• Assisted in securing $80M Corporate Exigency contract which standardized Air Force on Philips Defibrillators.• Achieved Air Worthiness Release (Rotary Winged Aircraft) and Safe to Fly (Fixed Winged Aircraft) certifications for the MRx Defibrillator and IntelliVue MP2 patient monitor for use on military aircraft.• IntelliVue MP2 introduction to support mission of Forward Surgical Teams (FSTs) to push surgical interventions far forward to the point of injury to stabilize wounded soldiers and move them to the next level of care.• Arrange for focus group with key members of US Military in UK and Germany to inform research and development team geared to military’s specific needs.

Amsterdam, Noord-Holland, Nl

• Organized and conducted product training for the expansion of the Vital Signs, rural, and OR sales forces to increase product revenue.• Managed pre-hospital channels (Distributor, Government/Military, and EMS) to ensure Vital Signs products were appropriately represented to meet sales goals.

Tokyo, Jp

• Educated healthcare providers through promotion and distribution of pharmaceutical products generating more than $2M annually.• Leveraged strong relationships to train new sales representatives reducing relationship development and exceeding annual sales goals.

Dublin, Ie

Led team to successfully complete large clinical trial on time and under budget.Coordinated several functional divisions (Regulatory, Quality Assurance, Medical, Safety, etc.) to develop content of training materials and presentationsPartnered with sponsor management to pull all medication ordering activities in-house reducing order times from seven to three days

Mba, Marketing

Ba, Biology