Eric Schuppert Email & Phone Number

• Work with Regional Marketing Manager to help translate business strategy into an insight-based marketing strategy – ultimately setting a 3-year strategy for the USA AirTech business• Plan, develop and execute integrated marketing initiatives in close collaboration with sales, product management and central marketing – based on the marketing strategy• Implement, analyze and measure efficiency of various channels in terms of awareness building, brand perception and demand generation – adjusting as needed• Drive digital transformation and journey by gaining and implementing meaningful customer insights – enhancing the overall customer experience• Manage all aspects of marketing communications projects and initiatives, including industry and application-driven campaigns, product launches, exhibitions and events – all with a focus on integrated digital marketing • Provide clear results and ROI of programs against established performance metrics – with meaningful reporting to internal and external stakeholders

• Drive strategic development of marketing and communication plans and budgets – for the company’s largest division, generating $300 Million in annual sales• Utilize a customer journey approach to launch impactful product, service, and industry launches to drive customer Awareness, Consideration, Purchase and Loyalty• Employ research techniques to create insightful customer personas, purchasing journeys, and value propositions as a solid foundation for every marketing initiative• COVID-19 business continuity communications – revamped positioning throughout the website• Maximize campaign reach and frequency through consistent collaboration with the US and global organization• On-boarded and coached over a dozen new colleagues, as well as recruited and managed interns• Drove large scale exhibitions and site openings across the US, leading planning teams of US and international colleagues• Served as communications point-person for 7 integrations and acquisitions, including rebranding responsibilitiesCompetencies:Digital Marketing | Social Media | Search Engine Optimization | Paid Search Engine Marketing | Marketing Automation and CRM | Google Analytics | Digital Advertising and Media | Project Management | Critical Thinking | Cross-functional Leadership | Virtual and Live Event Marketing | HubSpot certified

• Supervised research, negotiations, and legal contracting of 2,500 venues for company’s largest multi-million dollar account• Lead the disruptive development of a mobile App and survey to quickly capture and upload venue performance• Managed over 200 employees, supporting the largest field marketing program in the US• Coached and developed account executives and coordinators in cross-functional teams

• Established marketing strategies to increase market share, customer retention and overall profitability• Created and managed marketing plans for two States, linking to a national multi-million dollar program• Supported company stores with targeted marketing initiatives• Negotiated major events and sponsorships with University of Wisconsin, University of Illinois, Chicago Cubs and Chicago Bears