Eric Schwarz Email & Phone Number

Mansfield, Ma, Us

Quincy, Us

Job Function/Role:Identify and present opportunities to elevate the customer experience for Breezeline’s broadband Internet, cable TV, and mobile subscribers in support of retention, growth, and brand differentiation in a highly competitive market; Leverage qualitative and quantitative methodologies to engage and listen to customers while ensuring that the company’s business decisions are truly customer-centric and guided by what customers say they want and needKey Accomplishments/Contributions:Fielded frequent qualitative research initiatives which have revealed the drivers of customer churn along with actionable opportunities to increase acquisition, emotional connection, loyalty, and advocacyImplemented a customer insight platform that has become a foundational asset allowing Breezeline to connect with customers while deriving deep insight in a cost-effective mannerLaunched ongoing quantitative initiatives with advanced analytical components (conjoint) yielding clear insight and informing recommendations to optimize customer engagement, brand value, messaging effectiveness, and product strategyConducted in-depth research that directly informed and guided Breezeline's entry into the mobile categoryPartnered with Breezeline’s digital and customer support teams to identify opportunities for increasing utilization of digital channelsLed the creation of a robust customer segmentation architecture and developed well-defined profiles that offer a deep understanding into customer mindset and behaviorCreated a brand measurement program incorporating various KPIs to deliver a complete assessment of Breezeline’s brand position relative to competitors and the real-time impact of marketing campaignsChampioned the creation of a formal competitive intelligence (CI) capabilityOnboarded a text analytics solution that has allowed Breezeline to increase analysis of open-ended survey responses from 30% to 100% while revealing the key drivers of NPS and CSat

Framingham, Massachusetts, Us

Job Function/Role:Manage consumer and brand insight in Bose Corporation’s Automotive Systems Division; Support Marketing, Business Development, and Product Planning with robust intelligence-gathering activities and delivery of actionable, data-driven insight founded on a deep understanding of business goals and the current market environment; Focus on the value and fit of the Bose brand with automotive OEMs and the role that Bose audio and sound management solutions can play in enhancing the in-vehicle experience amidst a changing automotive and mobility landscapeKey Contributions:Developed and executed more than 50 qualitative and quantitative consumer research initiatives with a wide range of business objectivesContributed to business wins valued at more than $250 million in lifetime revenue and influenced millions of dollars in R&D savingsManaged 3 to 5 major primary research studies per year to evaluate consumer behavior and unmet needs, appetite for new products, and potential brand fit/positioning with automakers; Responsible for the design and execution of each study including consultation with stakeholders, identification of objectives, project scoping/budgeting, proposal writing, resource procurement, formulation of research methodologies, project and vendor management, survey/research design, sample acquisition, data analysis, report generation, and presentation of conclusions/recommendations to executive level stakeholders and customersBuilt and managed a portfolio of more than 200 primary and secondary research solutions to fully and cost-effectively address insight-gathering needs across a spectrum of key intelligence topics, including automotive feature and technology preferences, brand equity, consumer profiling/segmentation, competitor activity, market dynamics, technology innovations, product/concept testing, and pricingImplemented a consumer segmentation architectureManaged and mentored several junior research analysts

Boston, Massachusetts, Us

Job Function/Role:Provided customized research solutions for client teams using a combination of primary and secondary data collected from surveys, focus groups, third-party industry publications/websites, news and company information, public sector/government statistics, and association dataKey Accomplishments/Contributions:Built and managed a robust competitive research capability for Delta Air Lines, including a comprehensive airline/frequent flier program database and a turnkey approach to deliver customized points-of-view and program differentiation/SWOT analyses; Work resulted in more informed and productive client engagements while reducing average data collection time by 50% with improved accuracy and completenessSupported business development and CRM activity with competitive insight and analytical expertise that directly influenced strategic recommendations to major clients, including adjustments to the Delta SkyMiles programInitiated discussions with clients and internal account teams to examine existing business practices, identify wasteful/non-productive activities, and pinpoint areas of opportunity; Effort resulted in significant reduction of wasteful practices and improved customer relationshipsAuthored and distributed a widely-circulated internal newsletter and more than 100 competitive summaries/industry points-of-view to an executive level readershipConstructed a proprietary primary research tool leveraging a targeted panel of frequent travelers to provide critical consumer insight via surveys and focus groups for minimal costManaged and mentored several analysts

Us

Job Function/Role:Developed customized industry profiles and market trend studies for Fortune 500 companies across a wide variety of industries – including aerospace, financial services, healthcare, insurance, and manufacturing – to help organizations evaluate market opportunities and increase shareKey Accomplishments/Contributions:Produced comprehensive market reports gathered through first-hand interviews with customers, suppliers, and industry experts; Conclusions directly influenced strategic recommendations to clientsTrained and managed a team of business analysts and coordinated all aspects of study production, including information-gathering, data validation, written and graphical presentation, integration of study components, overall project organization, packaging, and distributionAuthored a market analyst handbook used as a core training asset and resource for new employees

M.B.A. And M.A, International Relations

B.A, International Relations