Eric Schwegman Email & Phone Number

Pontiac, Michigan, United States

Beverly Hills, California

• QA'd all local and national email campaigns and newsletters for the 60+ venues owned and operated by Live Nation. This included properly coding the email, building out audiences, testing for rendering issues and scheduling & deploying• Created pre-sale ticket emails to foundation room members while serving as an account manager between concierge and box office• Analyzed different key campaign metrics to send out to various internal marketers on a monthly basis while maintaining open discussion on improving tactics. Key factors included open rate, click rate, unsubscribes, CTA clicks and wording, creative/copy, and more• Worked with different aspects of the business including Premium seating, Foundation Room and House of Blues • Built up the subscriber list data base by sorting each venue's sweepstake lists into excel files and importing them into each BU's segmented audiences in Salesforce Marketing Cloud• Pulled Invoices and trained new marketers or interns on Content & Audience Builder

Los Angeles, California

Working in a leading digital media company, I was the key support of the account executive team within the Travel & Leisure division which includes high profile sites such as Fodor's Travel and FlyerTalk. I teamed up with sales and ad operations to create digital advertising campaigns.• Created online advertising campaigns for new and existing clients through DFP Google Ads Manager. Included but not limited to high profile audience and contextual targeting and creating weekly reports and optimization recommendations based off client's needs• Completed RFP's (Request for Proposal) by coming up with a media plan that aligns with the marketing strategy the client has laid out. Created the media plan via spreadsheet and tailored a media deck associated with it that included various screenshots, depictions, and average statistics of what we were proposing. Budgets varied but on average ranged from $50k to $1M• Developed proficiency in email marketing through the consistent use of Salesforce Marketing Cloud. Proactively taught myself HTML in order to properly format and set up dedicated email blasts. Generated new subscriber lists for email resends to fit needs and actively pulled different key indicators on emails that ran including open rate, clicks and unsubscribe rate• In charge of filing IO's (insertion order) into the proper files and accurately recording billable amounts into a compiled excel bill sheet for the finance team. Some clients requiring me going into their 3rd party reporting and generating a report to collect the correct billable amount for that month• Created case studies when needed for the sales team based upon prior campaign statistics as well as retrieving information from ComScore, MediaRadar and Google Analytics.• Collaborated with Tech and Product teams to troubleshoot site issues through the use of Jira Clients include: Chase Marriott, Choose Chicago, Loews Hotel, Visit Qatar, Sun Country Airlines, Gundry MD etc...

Playa Vista, Ca

• Learned the process of media buying through Facebook Ads Manager and how to analyze and act upon different KPI’s• Implemented and maintained strong social media presence across Instagram with newly obtained client, effectively increasing followers by 500+ and driving brand awareness• Was able to fully immerse myself with first hand experience of how a small-medium sized agency works and how all the different components within the team come together. Developed a great understanding of their 8 point strategy plan

Milford, Mi

• Assisted in the designing of the new corporate logo and development of the updated company website using WIX• Coordinated professional photographer for the websites videos and pictures• Assisted in selecting SEO wording to prioritize Google search• Developed PowerPoint presentation and various marketing material• Selected corporate promotional gifts with sales representatives for customer handouts

West Bloomfield, Mi

• Parked and retrieved customer vehicles in specified areas in an efficient and safe manner• Provided accurate timely documentation of vehicle checks, vehicle damage, and other conditions prior to service• Assisted members and guests with loading and unloading of luggage and provided general information of the facility, directions, and events• Created relationships with customers and responded to all inquiries including complaints and concerns

Bachelor Of Arts - Ba, Advertising

Activities and Societies: Sigma Chi - Gamma Psi Chapter

Education record

Study Abroad

Education record

Activities and Societies: Band of Brothers, Leadership Conference, Dale Carnegie, Kairos, Habitat for Humanity