Eric Selvik Email & Phone Number

Burlingame, Ca, Us

I joined a small team with heavy R&D focus and delivered foundational product vision, market strategy, and cross-functional leadership for early-stage start-up developing a robotic flexible endoscope for Gastroenterology.• Defined customer requirements and product-market fit (PMF) through completion of expansive voice of customer (VoC) and market research program with target clinicians, hospital CFO/COOs, and ASC administrators.• Published and maintained multi-year product roadmap from benchtop to full commercial launch establishing product vision, strategy, and development timeline. • Created comprehensive market analysis and financial projections and presented to executives, board, and investors to secure Series C fundraising (>$50M) and guide corporate strategic planning.• Recruited and managed MD advisory team of top Key Opinion Leaders (KOLs).• Led planning and execution of multiple MD lab series with 15+ targeted MD users validating readiness of FIH clinical system. • Oversaw regulatory strategy program resulting in a successful Q-sub, FDA meeting, and clear decision and rationale for regulatory path and FIH clinical study strategy.• Drove clinical study strategy and planning by engaging targeted study sites and collaborating with principal investigators to write a protocol synopsis, kickstarting in-depth discussions with CROs and IRBs.

Toronto, Ontario, Ca

In my role as Director of Product Management for ARTAS robotic hair transplantation systems and products, I oversaw a comprehensive range of strategic initiatives throughout the full product lifecycle. These initiatives encompassed product strategy development, market positioning, pricing strategies, successful product launches. Key achievements include: • Achieved a 32% YoY increase in revenue for the ARTAS franchise, successfully reversing a two-year procedure decline and achieving substantial growth in 2021. • Improved profit margins, achieving a 17% increase for the ARTAS iX system, which positively impacted overall franchise profitability. • Reduced system consumables SKUs by 50%, contributing to a 6% increase in overall franchise contribution margin. • Optimized the customer feedback review process based on significant Voice of Customer research, resulting in a substantial 79% reduction in monthly product complaints • Spearheaded ideation & early development of Next Gen aesthetic surgical robotic system AIME, now in clinical study.

California, 94086, Us

Managed +$100M franchise of minimally invasive advanced energy surgical instruments for the daVinci robotic surgical platform. Working with two direct reports, oversaw the launch of new Vessel Sealer product on time and on budget, and built out advanced energy product line roadmap based on Voice of Customer programs, market research, and financial analysis. Communicated market and product requirements to cross-functional development team,

Oakland, California, Us

I provided Product and Customer Success leadership at small start-up providing SaaS video sharing platform for Doctors.

San Jose, California, Us

Executive team member responsible for strategy, market development, and product marketing for innovative, early stage wearable biosensor start-up focused on $4B medical wearables market.

Responsibility for marketing of knee and hip product franchises for arthroscopic surgery. Led restart of knee business with investment in and development of novel ACL reconstruction system

Spearheded strategic initiative to develop and launch a new business area in hip arthroscopy with a novel product portfolio supported by a broad mix of downstream marketing and training programs. • Performed detailed assessment and created business plan for white-space opportunity based on significant VOC outreach, market research, financial modeling, and clinical and technical understanding. Presented business plan to Sr. Executives.• Led cross-functional team to execute on product line vision, strategy, roadmap, and marketing plan, launching multiple products to achieve the fastest growing (>40% CAGR) and most profitable (>81% GM) product portfolio in company.

Responsible for upstream & downstream marketing of portfolio of arthroscopic rotator cuff and labrum repair products, with multiple successful product launches of implantable devices, disposables, and surgical instruments.

Principal partner / co-founder for medical device start up that developed and brought to market a novel controlled cold therapy system for post-operative recovery from facial and breast surgeries. Executive leadership, sales, marketing, product development, and finance responsibilities

Marketing and product line management for Kleiner Perkins-backed optical networking startup. Sold to Coherent.

Bachelor’S Degree, Mechanical Engineering

Master Of Business Administration (M.B.A.)

Ms, Mechanical Engineering