Eric Seo Email & Phone Number

New York City, US

Culver City, CA, US

London, England, GB

London, England, GB

• Client: FacebookLines of Business: US Brand, Watch, Messenger, Dating, Marketplace, Global Business Marketing
• Planned and activated the biggest Facebook campaign, Facebook Groups, as well as other lines of business such as: Facebook Brand, Facebook Watch, Facebook Dating, & Facebook Messenger
• Launched and optimized full funnel campaigns driving results across key KPIs, from awareness to direct response across The Trade Desk and DV360 utilizing Tableau, Kochava, DSP reports, and Facebook attribution data
• Strategized and executed multiple cross-channel branding campaigns across Connected TV and utilized The Trade Desk’s Inferred Brand Impact to measure brand lift

London, England, GB

• Client: FacebookLines of Business: Watch, Brand, Global Business, Marketplace, Groups, Messenger
• Assisted in the build of full funnel campaigns in The Trade Desk and DV360 across all lines of business for Facebook
• Handled all negotiations with partners and SSPs to negotiate and set-up private marketplace, preferred deals, and programmatic guaranteed deals for all campaigns
• Worked closely with the ad operations team to ensure all third party tags, site serve tags, and Celtra tags were properly appended in the ad server as well as the creative library in The Trade Desk and DV360

New York, New York, US

• Client: Freeform, Movies Anywhere, Webtoon, and IFC
• Assisted in the execution of digital campaigns for four different accounts across display, social, SEM and mobile
• Managed daily budget and optimized campaigns to meet KPI goals, and prepare weekly reports based off data from DCM, Kochava, DoubleVerify and Prisma
• Requested and compiled proposals from multiple partners based off information from ComScore and other demographic tools to make media recommendations

Los Angeles, California, US

• Developed and executed marketing plans that cater to Asian audiences for large corporate clients such as AT&T, KIA, and CJ Group.
• Participated in planning, negotiating, and executing AT&T’s platinum level sponsorship for the world’s biggest Korean Culture Convention, KCON 2017.
• Strategized key activation ideas for clients such as AT&T, DIRECTV, CJ, and KIA to earn record breaking 1:1 engagements, impressions, and ROIs.

• Planned and executed events that brought in record breaking attendance and ROI year to year for three years.
• Led the planning, negotiating, and execution of deliverables for corporate sponsors such as Toyota, AT&T, McDonalds, Hyundai, and KIA for maximum brand exposure and ROI.
• Led the strategizing of LAPD, LAFD, Department of Health, and Street Services regulations to obtain specific permits for the event.

Pomona, CA, US

• Planned and executed events to market and promote the only Market Research Club in Southern California.
• Mastered the skills of communication, event coordination, and promotion to raise awareness of the club.
• Communicated with all 40 members to make sure they felt satisfied with the club to maximize membership retention.
• Discussed and deliberated resolutions pertaining to the members and the executive board.

• Organized social, political, and philanthropy events for the oldest and largest non-partisan and non-profit Korean-American student organization in the United States.
• Negotiated with sponsors such as Lotte America, JobKoreaUSA, and the LA Korean Festival Foundation to obtain funding for the organization.
• Managed a budget of over $5,000 to maximize resources available to ensure the organization’s longevity.

Bachelor Of Business Administration (B.B.A.), International Business & Marketing

Bachelor Of Business Administration (B.B.A.), International Business And Marketing