Develops the overall business plan for S 26 brand and product portfolio and successfully drive execution and results by leading and coordinating the marketing team.- Ensure Marketing strategies support the cooperate objectives and enable sales growth.- Lead, manage and grow the business profitability. Drive and create competitive gaps through business efficiency improvements at every step of the value chain influence all relevant lines of the P & L.- Delighting consumer by obtaining and sharing effectively the deep consumer insight and relevant functions.- Build great brand by having clear and inspiring Brand Essence and Vision, Develop Communication, Develop and execute the bigger, bolder and better innovation & renovation program as well as marketing plan to Wyeth Nestle Indonesia with consumer.- Lead the CRM, Digital Marketing and media planni9ng activities and working with agencies to ensure the execution of the Marketing Plan.- Ensure achievement of sales revenue by aligning, monitoring establish integrated focus marketing strategies with medical field operation, sales department and other function,.- Ensure the continuity of people development and succession planning in Marketing department.

-Develop 360 degree integrated communication campaign strategy for the whole product s category LG Electronics Indonesia.-Lead the marketing communication, digital marketing, public relation, marketing insight and virtual merchandising team into successful product/brand in Indonesia.- Guide on innovative brand development measures and work towards positioning our image as a leader in the industry.- Possess drive, motivation and acute attention to detail in ensuring all sales promotion opportunities.- Effectively interact with other departments including the account management to prepare and support the New Product Innovation launching.- Identify and lead the team in exploring new business opportunities- Develop new business relationships, generate and negotiate new income for LG to an agreed annual target, and to increase year on year.- Manage and coordinate market and feasibility studies.- Crisis communication strategy and corporate CSR- Rebuild the team, marketing competency and also business processes to be consumer centric rather than operational / production mindset.

- Responsible for the tactical and strategic direction with regard to product development, enhancement, and management.- Perform product rationalization to match market needs and strategic and tactical requirement.- Ensure that all initiatives on growth are sustainable in the long term.- Collaborate with operational areas to ensure implementation of new functionality leads to streamlined back end process.- Develop in depth awareness and understanding of up to date market and industry trends through research, networking and liaison with product and service providers - Maintain unique differentiation points of each product by regularly and consistently executing programs related to them - Ensure that all programs are in line with the product and business strategy Create new or enhance current programs to always be ahead of the competitors - Monitor market and competitive environment to ensure that ANZ is always ahead of the competitors - Execute post mortem evaluation on all programs for improvement - Be the branding champion- Establish proper advertising/design and media agency brief and creative/plan development process to ensure effectiveness and efficiency. - Ensure the team contributes to the ‘can-do’ culture within marketing team. - Ensure team KPI are established and all members of the team receive regular performance management feedback and reviews as required

• Responsibility of delegating and directing the brand managers of various categories/product lines.• Lead the team into successful product/brand promotions and marketing communication/position activities.• Guide on innovative brand development measures and work towards positioning our image as a leader in the industry.• Deliver creation, development of integrated marketing plan & strategy.• Possess drive, motivation and acute attention to detail in ensuring all sales opportunities to BCC are captured and explored.• Effectively interact with other departments including the account management and technical team (manufacturing team) and ensure you fully and correctly brief them in all aspects of the sale.• Identify and lead the team in exploring new business opportunities – growth strategy 2013• Develop new business relationships, generate and negotiate new income for BCC to an agreed annual target, and to increase year on year.• Create and be accountable for all new business proposals, contracts and any further documentation & follow-ups, following BCC/global procedure.• Manage and coordinate market and feasibility studies.• Conduct market trend & portfolio analysis, and communicate recommended action plan/s to Management Committee.

• Developing comprehensive Laundry and Fabric Softener Trade Plan and Strategy. • Worked closely with marketing team in implementing product innovation, development of consumer concepts, brand positioning/ product strategy, developing communication strategy, pricing strategy, promotional activities, special pack and sales support.• Delivered Sunlight and Snuggle Defense Trade Strategy as an effort to maintain market share and competitors aggressive activities in the market.• Developing trade spending structure to support the pricing and merchandising strategies including listing fees and promotional funds required.• Effective Project & Trade Marketing Budget Management skill – Analyze each investment opportunity and understand risks/ opportunities.•Liaised closely with marketing and the forecasting team and representing the customer development group (sales) on all the new business risk and opportunities to the plan. Understanding mix strategy and profit potential across laundry and fabric softener business.•Lead an Insight Exploration Study on regional promotional activities in Quebec.•Lead the team from various department to successfully roll out National and Snuggle promotion.•Have demonstrated strong capability for identifying consumer needs and relating those needs with product insight in order to deliver sales.•Part of the Total Business Productivity team, working with the team from various department to determine cost savings.•Liaised with Sales & Supply Chain team to drive major Improvement of the Sunlight and Snuggle Distribution level.•Represent Trade Marketing for North America Gate document and promotion expenditure process.

• Development of consumer concepts, brand positioning, brand strategy, communication strategy, advertising and promotional strategy for Susu Bendera mainstream powder.• Successfully launched Susu Bendera mainstream powder sachet in 2001 in order to fulfilled the consumer needs.• Worked together with advertising agency and sales team to successfully executed National Susu Bendera powder consumer “Canister Promotion” .• Responsible to achieve top and bottom line of the assigned products.• Led the team from both marketing ands sales to developed Susu Bendera powder corporate POS materials.• Conducted business assessment for Yoghurt launch opportunity in Indonesia.• Led the team from various department for developing Susu Bendera corporate logo and promotion guidance catalog.

•Managed all marketing activities of OTC business (Daktarin, Nizoral Shampoo and Vermox) which contributing 45% of total company’s turnover.•Highly appreciated for developing comprehensive 1998/ 1999 Daktarin Brand Plan and Strategy•Together with advertising agency developed successful Daktarin Powder Educational campaign to sport center and high school.•Development and execution of marketing plans for the assigned products.•Job scope: Product Innovation/ Development, Profitability/ Support Management, Advertising, promotion activities and market research plan.

•Developed and managed all marketing activities of 2 products categories (Daktarin and Nizoral Shampoo).•Successfully established strong relation with Dermatologist in order to support Daktarin Powder as a topical solution for athletes foot.•Developed a consumer promotion activity relate with sport activities and working together with the advertising agency to be a co-sponsor in “ A Mild Kobatama” national basket ball competition.•Led the team from both sales and advertising agency to develop below the line activities in order to support Nizoral Shampoo launch.

•Development product positioning and strategy , communication/ advertising and promotion strategy for Daktarin Brand which contributed 70% of Johnson & Johnson OTC business or 30% of overall pharmaceutical company business.