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A versatile leader in Consumer Packaged Goods (CPG) who utilizes a consultative approach to understand client goals, cultivate long term engagements and develop strategies for growth. Combines data and insights, cross-functional knowledge and business acumen to develop strong partnerships, creatively solve complex challenges, enable better informed decision making, drive growth and revenue, optimize margin and earn new business. Focused on driving efficiency and speed to insights via technology, process improvements and enhancing both client and internal team's skills. A passionate team leader and mentor, skilled in crafting impactful strategic stories to drive action and growth.
The Sheffield Group, Llc.
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ConsultantThe Sheffield Group, Llc.West Windsor Township, Nj, Us
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ConsultantThe Sheffield Group, Llc. Nov 2022 - PresentConsultant - Provide expertise, strategic guidance, process creation, people development and key initiative leadership to CPG manufacturers, market research firms and sales agencies to help develop strategies for growth, compliment internal capabilities, drive key initiatives, supplement resource gaps and enhance skills.
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Vp Client EngagementCrisp Mar 2023 - May 2024New York, Ny, UsBuilt and led a new Client Engagement group to establish and expand partnerships with CPG manufacturers, increase their use of Crisp tools and technology, enhance operational efficiency, reduce client churn, secure renewals, and grow revenue. Focused on driving increased ROI in retailer data investments, and enabling manufacturers to elevate their retailer engagements. -
Vp Consumer/HomecareSgs & Co Jul 2021 - Oct 2022Louisville, Ky, UsManaged Consumer/HomeCare team & portfolio of clients. Developed and grew client partnerships, secured multi-year renewals, rebuilt challenging client engagements, drove revenue growth, owned and improved P&L, led cross functional efficiency efforts, managed client facing sales and service teams, and partnered with New Business. -
Vp - Group Team LeaderNielseniq Aug 2018 - Jul 2021Chicago, Illinois, UsLed partnerships with CPG manufacturers. Turned around client engagements, renewed multi-year agreements, partnered with cross-functional SME's to expand revenue, led client consulting teams to deliver insights and build strategic partnerships, managed multiple client transitions to new BI tools, developed and led programs to upskill 120+ Nielsen analysts in analytics, insights and storytelling. -
Svp - General ManagerRoi - Resources Optimization International Jul 2016 - Jul 2018Partnered with manufacturers, retailers and sales agencies to develop and train their associates in category management, sales analytics, impactful storytelling and more to elevate customer engagements and drive sales.
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Vp Client PrincipalIri Mar 2011 - Jun 2016Chicago, Il, UsLed partnerships with multiple Top 10 clients:- Pinnacle Foods Group (January 2014 - June 2016)- Mars Chocolate (March 2011 - December 2013)Renewed and expanded multi-year agreements, grew ad-hoc revenue, consulted with client insights/analytics/sales/marketing teams to deliver strong ROI with IRI, turned around multiple detractor relationships, full team and P&L ownership, led the roll-out and adoption of new tools & technology to improve data access and efficiency. -
Vp - Client ServiceYougov Marketing Insights Oct 2009 - Nov 2010Client Service and business development for a custom research practice. -
Vp - Client ServiceP/S/L Group Jan 2009 - Jul 2009Established a new Multi-Client Services Group to develop and market cost effective, fast turnaround online market research capabilities to Pharmaceutical and Biotech companies in Canada and the US.
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Vp - Client ServiceResearch International (Kantar) Sep 2007 - Jan 2009Led and expanded the partnership with Johnson & Johnson Consumer Products. Managed a team of client facing researchers, data scientists and operations experts to design, implement and deliver custom research solutions to provide insights, recommendations and improve decision-making.
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Manager, Sr. Manager, DirectorNielsen Company Nov 1995 - Aug 2007New York, Ny, UsMultiple roles of expanding scope in client engagement, analytics, sales and team leadership with OTC, Health & Beauty, Food and Beverage clients.
Eric Sheffield Skills
Eric Sheffield Education Details
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Fordham Gabelli School Of BusinessMarketing -
S.I. Newhouse School Of Public Communications At Syracuse UniversityBachelor Of Science (Bs)
Frequently Asked Questions about Eric Sheffield
What company does Eric Sheffield work for?
Eric Sheffield works for The Sheffield Group, Llc.
What is Eric Sheffield's role at the current company?
Eric Sheffield's current role is Consultant.
What is Eric Sheffield's email address?
Eric Sheffield's email address is er****@****sco.com
What is Eric Sheffield's direct phone number?
Eric Sheffield's direct phone number is +160943*****
What schools did Eric Sheffield attend?
Eric Sheffield attended Fordham Gabelli School Of Business, S.i. Newhouse School Of Public Communications At Syracuse University.
What skills is Eric Sheffield known for?
Eric Sheffield has skills like Analytics, Market Research, Marketing Research, Customer Insight, Strategy, Competitive Analysis, Nielsen, Management, Fmcg, Cross Functional Team Leadership, Shopper Marketing, Consumer Behaviour.
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