Eric Singleton Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas

Greater Los Angeles Area

Orange County, California Area

Greater Los Angeles Area

• Provide promotional analysis and insights for Beverage division at the top 32 national food, mass, drug, and value accounts including Walmart, Target, Kroger, Safeway, Walgreens and Dollar General.
• Generate ad-hoc reports and tools using Nielsen Nitro and Business Warehouse to analyze data for Beverage division, Sales Finance, and account managers on our top accounts.
• Lead monthly promotional phone calls with account managers on evaluating actual vs. forecasted targets that include dollar sales, lift and ROI.
• Present quarterly reviews to Beverage division looking at trend insights and how to optimize trade strategy and spend across major brands.

Houston, Texas Area

• Directed a territory of 11 Walmart stores selling and executing the Nestlé portfolio of brands including Purina, Gerber, Lean Cuisine, Hot Pockets, Stouffers, and Coffee-mate.
• Presented different sales tactics at team meetings for the team to use with store personnel to help gain commitment and grow sales at the store level.
• Created sales reports for Walmart Store Managers showing top Nestlé sales drivers for the store, upcoming promotional activity and YTD department sales to track weekly progress.

Las Vegas, Nevada Area

• Oversaw multi-million dollar territory of 36 stores in the accounts of Walmart, Smith's, Albertsons, and Vons.
• Met with District Managers of Albertsons and Kroger, and Market Managers of Walmart once a quarter to review sales data and present key Hershey programming to gain commitment and sell in additional quantities.
• Achieved 2009 objective by growing sales in Walmart and Smith’s over prior year for territory.
• Analyzed Nielsen market and store level data to identify strengths and opportunities to discuss with account management.

Austin, Texas Area

• Managed all aspects of Kraft/Nabisco at store level including: selling, distribution, new items, store/section resets, customer relations, secondary display placement, and order writing.
• Analyzed sales of top brands such as Oreo, Chips-Ahoy, and Wheat Thins at store level to recognize trends and improve sales over prior year.
• Surpassed objectives for eight straight quarters in territory from July 2006 until June 2008.
• Trained four Kraft Sales Representatives on the fundamental principles of Kraft Foods including selling, the different segments of Kraft Foods, and trends of the business.
• Named Nabisco Sales Representative of the Quarter in Q1 2006 for Team 142 in Houston, Texas.