Eric Singleton Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas

Greater Los Angeles Area

Orange County, California Area

Greater Los Angeles Area

• Provide promotional analysis and insights for Beverage division at the top 32 national food, mass, drug, and value accounts including Walmart, Target, Kroger, Safeway, Walgreens and Dollar General. • Generate ad-hoc reports and tools using Nielsen Nitro and Business Warehouse to analyze data for Beverage division, Sales Finance, and account managers on our top accounts. • Lead monthly promotional phone calls with account managers on evaluating actual vs. forecasted targets that include dollar sales, lift and ROI. • Present quarterly reviews to Beverage division looking at trend insights and how to optimize trade strategy and spend across major brands.

Houston, Texas Area

• Directed a territory of 11 Walmart stores selling and executing the Nestlé portfolio of brands including Purina, Gerber, Lean Cuisine, Hot Pockets, Stouffers, and Coffee-mate. • Presented different sales tactics at team meetings for the team to use with store personnel to help gain commitment and grow sales at the store level.• Created sales reports for Walmart Store Managers showing top Nestlé sales drivers for the store, upcoming promotional activity and YTD department sales to track weekly progress.

Las Vegas, Nevada Area

• Oversaw multi-million dollar territory of 36 stores in the accounts of Walmart, Smith's, Albertsons, and Vons.• Met with District Managers of Albertsons and Kroger, and Market Managers of Walmart once a quarter to review sales data and present key Hershey programming to gain commitment and sell in additional quantities. • Achieved 2009 objective by growing sales in Walmart and Smith’s over prior year for territory. • Analyzed Nielsen market and store level data to identify strengths and opportunities to discuss with account management.

Austin, Texas Area

• Managed all aspects of Kraft/Nabisco at store level including: selling, distribution, new items, store/section resets, customer relations, secondary display placement, and order writing.• Analyzed sales of top brands such as Oreo, Chips-Ahoy, and Wheat Thins at store level to recognize trends and improve sales over prior year. • Surpassed objectives for eight straight quarters in territory from July 2006 until June 2008. • Trained four Kraft Sales Representatives on the fundamental principles of Kraft Foods including selling, the different segments of Kraft Foods, and trends of the business.• Named Nabisco Sales Representative of the Quarter in Q1 2006 for Team 142 in Houston, Texas.