Videogames Editor
Sega France
2007 COLICOBA COMMUNICATION– N°1 communication agency on video game industryto Present Head of Video and Cinema DivisionCreate, Define and develop Marketing & Retail strategic plans for theatrical and video industryDevelop and create marketing business and communication strategy with studios such as Fox, Warner, Gaumont, M6, TF1 etc.. for new releasesRecent launches: Inception, Unstoppable, La Rafle, Clash of the titans, Avatar, The Ghostwriter…Maximize community management (Theatrical & video)Manage specific corporate studio guidelines for local new releases (i.e Avatar, Fox)Responsible for business unit , P&LMay 2000 TF1 – First European Broadcasterto August 2007 Senior Sales and marketing manager affiliated label video activities.Define and execute Marketing & Retail strategies for the divisionDevelop and implement Product communication strategy from B2B for distributors such asMetropolitan film export, Diaphana, Ocean, René Chateau Distribution, AB…Deal distribution contactsDevelop and implement Marketing strategy for distributors Organize and present Monthly product presentation to buyers Define & Manage B2B Event and Products Launch Event such as The lord of the Rings Coordinate TV channels marketing activities to reflect the global brand strategyDefine regional marketing plan in agreement with local teams and HQManage Team of 3 executives. TF1– First European Broadcaster Sales and marketing manager Video games activities. Create, Define and execute Marketing & Retail strategies for the divisionManage business from the beginning of TF1 games divisionNegotiate distribution contracts for Retailers such as Fnac, Auchan, Carrefour…Develop and implement Marketing strategy for distributors Organize and present Monthly product presentation to buyers Manage Team of 2 sales & Marketing managers.