http://www.identitysmith.comMy name is Eric and I am creative director/thinker/storyteller who's exploring the frontiers of creative commerce.WHAT I DO:I have over 17 years of award-winning creative and marketing experience for major global brands – including 8+ years within the CPG, retail, and beverage categories. With a decade plus in this game, I’ve been fortunate to create some world-class integrated campaigns for brands like Stonyfield, siggi’s, Pepsi, Mountain Dew, JetBlue, Little Caesars, Budweiser, Dos Equis, and many others.Currently I’m a creative director at Stonyfield Organic, where I manage a talented in-house team of writers, designers, content creators and production artists.WHAT I LOVE:Sharp copy. Beautiful design. Smart ideas. Small egos. Building Things. Fixing Things. Wisconsin Cheese. Craft Beer. Midwest Nice. Bucky Badgering. Packer Backing. K2 Skis. 80’s Culture. German Cars. My Wife. My 2 Daughters. My Dog. And all not in this order.
Listed skills include Art Direction, Graphic Design, Creative Direction, Brand Development, and 18 others.