The corp. offers vocational training for finance, civil service, studying abroad.Responsibilites1. Formulated marketing strategy of finance certificate exam, while optimizing team efficiency and value to avoid wasting resources.2. Integrated marketing by optimizing advertising, non-paid promotional channels, lead quality, and customer acquisition cost (CAC).3. Private community operation by optimizing traffic inlet, audience segmentation, initiating live show, fission & promotional events.4. Content marketing by studying content needs, optimizing ads, hot topics, tutorials, industrial knowledge, and incubating the brand’s own KOLs.5. Developed traffic business with KOLs & institutional partners while maintaining existing ones.Achievements1. Created integrated marketing system, reducing demand-response time from 3-5 days to <1 day and CAC from 220 to 140 RMB while improving conversion rate from 2.2% to 3.6%.2. Led customer-acquiring-and-activating events, acquiring 600+ new leads that account for 12% of the total.3. Optimized content matrix to grow proportion of low-CAC leads from 44% to 55%, where followers went up by 30k (25%) at Tiktok and by 14k (4%) at WeChat.

The corp. offers 3rd-party utilities, goods, trainings & operations for e-stores.Responsibilities1. Led online traffic & acquisition projects in growth-hacking ways, e.g. ASO, applet, KOL / KOC, fission campaigns, knowledge marketing, viral video, affiliate marketing, private traffic & community operation.2. Developed marketing automation software of keyword analyzer, web crawler & natural language processor3. Content operation by producing & optimizing press release, advertorial, poster, comics, short video, branding video, Q&A, landing page4. Branding by refreshing brand image, public opinion monitoring & crisis PR management.Achievements1. Reorganized team, infrastructure, project & performance management with structured data & agile methods, ever reaching 11 members.2. Grew cheap traffic by 41 fold, conversion rate by 4.7 fold, registers by 88 fold (86% ASO, 11% knowledge marketing, 3% WeChat ecosphere, 7% KOL), with avg. CAC < ¥10.3. Boosted keyword research by 90%, content making & optimizing by 25% with no platform ban.4. Grew subscribers of the brand at zhihu.com from 10+ to 4000+ in 3 months.

The corp. offers high-speed printers & barcode printers.Responsibilities1. Studied target industries, competitors & end users to analyze persona, requirement & marketing strategy.2. E-marketing, incl. SEM (SEO + PPC), social network (WeChat + Weibo), digital ads (news feed + pre-roll + banner), online PR, e-commerce (branded + certified), content operation (video + knowledge + advertorial), email marketing, etc.3. Event marketing, incl. tradeshow, promotion, survey, channel seminar, training, annual meeting, etc.4. Telemarketing & call center, incl. cold call, return visit, remarketing, pre-sale & after-sale service.5. Refactored marketing, sales, channel & operation database; web data crawl & analysis; helped to develop website, after-sale & financial system.6. Integrated marketing across sectors & channels. Managed customer relationship, marketing channel, sales channel & vendor via Salesforce CRM.Achievements1. Sustained sales volume in a shrinking market by contributing 14% of revenue vs 8% before (10% new leads) and 2% of conversion rate vs 0.8% before.2. Optimized conversion & monitoring. SEO to grow 3x traffic & 6x conversion rate; search ads to lower CPC by 1.6 fold & CPA to ¥180; news feed ads to reduce CPA from ¥550 to ¥320.3. Improved cold-call conversion by 17% & repurchase by 48%; ¥40k revenue in the opening month of an e-shop at JD.com.

The corp. does M&A, holding 50+ operating companies in safety, healthcare & instrument.Responsibilities1. Studied China’s economy, industries, companies & policies for Halma’s marketing and M&A strategy.2. Internet product design & development, i.e. official websites (as webmaster) & mobile apps.3. Customer survey, repositioning, design & promotion for Halma’s brand image.4. Built digital ecosystem via content operation, digital ads & PR media, e.g. SEO/SEM, WeChat/Weibo, portals, encyclopedia, Q&A, live show, tradeshow, press release, case study, interview, video, H5 page, etc.5. Digital marketing consultancy towards subsidiaries; organized internal events, summits & trainings for employer brand & corporate culture.6. Online & offline marketing channel management, supplier management & business development.Achievements1. 12 research reports on safety, environment & healthcare industries & companies for 28 subsidiaries.2. Halma’s website as a top traffic source for 89% subsidiaries, with conversion rate up by >1.5 fold and WeChat subscribers by 32% CAGR.3. Events on the Group’s 10th anniversary in China, e.g. company tour, product demo day, branding story, summit, photo contest, promotion, etc. with brand awareness up by 12%.4. Branding for Halma China College by spreading 6 vocational courses yearly & running bimonthly symposiums, with 88% likes.5. Helped subsidiaries design 2 product-controlling apps and opened an Alibaba e-shop to drive sales.6. Operated at leisure a matchmaking WeChat group, with 3.8x member growth in half a year & nearly 1,000 WeChat account subscribers.

The corp. transforms from marketing consulting to cross-border e-commerce in B2C & B2B.Responsibilities1. Led website operation, i.e. frontend & backend development, brand positioning, UI design, content, SEO, user experience & web analysis. Developed batch programs for hyperlinking, doc creation & reporting.2. Content marketing, database marketing & online public relation, e.g. advertorial, blog, Q&A, encyclopedia, forum, newsletter, social media, etc.3. Digital advertisements, incl. search engine marketing (PPC/SEM) & banner ads.4. Database marketing, email direct marketing (EDM) & social media marketing.5. Participated e-shop operation at eBay.com & Amazon.com platforms.6. Developed business with CPhI pharma expo, a Swedish air-handling brand, a German snack brand & photovoltaic brand.Achievements1. Built & SEOed 3 cross-border e-commerce websites, one of which had 8x traffic growth in a year.2. Helped CPhI process millions of expo data; grew its portal traffic by 55% & WeChat subscribers by 27% CAGR.3. Did SEO for the Swedish brand with 1st-year traffic up by 6.4 fold & conversion rate from 0.3% to 1.2%4. Improved 17% of awareness for the German brand by positioning youth pursuing quality life as target persona & e-commerce + KOL + social media + PR as e-marketing channels.5. Did paid search for the German photovoltaic brand on ¥400 daily budget, with CPC ¥2.52 & CPA ¥184.

The corp. offers pharmaceutical ingredients & biochemicals, doing cross-border e-commerce.Responsibilities1. Refactored web crawler & email marketing (EDM) system. Optimized newsletter design & sending strategy.2. Designed and tested an e-commerce engine to recommend goods & content. Did blogging & Google SEO.3. Optimized search & display ads (PPC) in English, Japanese & Chinese. Developed auto-bidding program.4. Crawled competitor’s products for analysis, and formed SOP documents.5. Gave lectures on email marketing, Office applications & healthcare industry.6. Did business plan, review presentation, R&D recruitment for government-funding medical projects.Achievements1. Increased email addresses from 20k to 100k, email open rate 9% to 12%, click rate 4% to 8%, while keeping unsubscribe rate at 0.1%.2. Systemized ways to do keyword research & automated rank-checking & bidding for PPC/SEM to improve CTR by 0.2% & lower CPA by $100 under $400 daily budget.3. Raised inquiries & upsell revenue by >10% via segmented & personalized marketing with the help of e-commerce recommendation engine.4. Drafted 15 tender business plans for medical R&D, 3 of which won ¥10 million of government funds.

1. Lily project: constructed M13 phage display library.2. Merck project: purified Gyrase & Topoisomerase II, and tested enzyme activity.3. Internal troubleshooting: purified HRV-3C protease, interleukin & coat protein of hepatitis virus.

1. Registered R&D projects submitted by scientific institutions and invited experts to evaluate them.2. Informed pharmaceutical enterprises of government’s industrial surveys.