Eric Soviak Email & Phone Number

• Leader of the global top performing sales team in Western United States. Oversee multi-million dollar sales and manage sales team success in the West Region. Propel strategic initiatives that enhance organizational.
• Lead a team of 9 high performance sales professionals.
• Mentor and develop team members resulting in promotions and multiple President’s club/ Diamond club performance recognition awards.
• Spearhead strategic planning and execution, to insure consistent over forecast results.
• Champion strong relationships with key customer groups including: doctors; partners; and distribution channels.
• Monitor and ensure compliance with regulations, company budget and standards.

Southern California

• Cultivate new and existing relationships for brand portfolio. Recognized as West Region top performer 2021 New Account Acquisition
• Exceeded sales goals by 111% for Polo Ralph Lauren portfolio. Top performance accolade in West Region 2021 highest achievement for Sales & Growth percentage increase

Los Angeles, California

• Managed sales operations of optical manufacturing equipment/ Capital sales in a 13-state territory; drove $6M in annual revenue
• Cultivated and maintained relationships with a portfolio of 200+ client accounts within the Western territory
• Achieved $2.1M in sales in the 2017 exposition event; received Vision Expo West Outstanding Sales Achievement Recognition
• Set the all-time sales record alongside team of three in the Western Territory ($50M+) – 2013 Region of the Year Team Member
• Executed sales which ranged from $50K – $6M to corporate clients in the healthcare/medical device industries

Greater Los Angeles Area

• Developed and executed marketing/ sales campaigns to increase sales of ophthalmic frame and lens products ($30M+ revenue)
• Managed nine independent sales representatives across the US; provided analytical coaching and training to improve sales
• Achieved record sales during the recession; outperformed the market average by 15% despite rough economic conditions
• Improved overall customer service processes by coaching 15+ representatives on providing a “luxury” customer experience
• Negotiated terms and technology with lens and equipment vendors to improve licensing, terms, pricing, and technology
• Capitalized on exclusive rights to ‘Sara Palin glasses’ to achieve a record increase in manufacturing and overall sales

• Managed a portfolio of 150+ Key Distributors accounts; increased lens sales which drove $28M+ in annual revenue
• Developed lens sales through authorized distributors with marketing programs and through consultative selling
• Awards: President’s Club winner – 2007, 2005 and 2004; Outstanding Performance award winner – 2003 and 2001

Greater Los Angeles Area

• Managed a portfolio of Key Distributors
• Led a team of seven Brand Sales Consultants to drive Varilux and Crizal brand products to increase product usage and upselling
• Developed Varilux lens sales through authorized distributors with marketing programs and through consultative selling
• Awards: President’s Club winner – 2007, 2005 and 2004; Outstanding Performance award winner – 2003 and 2001
• Won Region of the year (1999); employees achieved Rookie of the year and President’s Club honors

Greater Los Angeles Area

• Expanded Varilux Brand as the leader in progressive lenses; transformed last place territory (72) into top-10 (140% sales growth)
• Developed sales programs to maximize field sales metrics and achievements through wholesale laboratories and doctor offices