Eric Sparrow Email & Phone Number

Greater New Orleans Area

Maintain and grow share of existing client base. Develop New Business clients. Contribute to the awareness and growth in sales of our D2 station, MeTV. Integrate both existing and new business clients with digital assets as a part of their advertising campaigns. Develop and implement new strategies in order to achieve my sales objectives. Maintain accounts and billing thru use of Wide Orbit, Matrix and Kantar.Responsibilities include but were not limited to: Generating new leads by making cold calls, calling on inactive accounts and maintaining an awareness of new businesses opening in the market. Probe to help understand a clients’ advertising needs and develop the ideal marketing solutions for them. Deliver customized sales presentations.Attend weekly sales meetings as required. Achieve individual monthly/quarterly sales quotas for both regular and New Business. Grow existing shares of current client base for the market while continually adding New Business clients to the business funnel.Offer and ensure a superior customer experience.

Greater Memphis Area

As the Manager of Indirect Sales I served as the main leader, responsible for the sales, management, direction, and coordination for the indirect/third party retail distribution channels in the local market as well as for my team of Account Service Reps. I helped plan and implement all necessary strategies and tactics for achieving our market sales objectives and profitability channel. Coordinated and directed all training, co-op advertising, marketing, third party compensation and weekly/monthly sales reporting.Responsibilities Include but were not limited to: Creating and expanding all indirect/third party retail distribution channel strategies and relationships. Implement on-going “continuous improvement” plans to enhance our market position and profitability. Created and supported the sales management plans for execution by the Indirect Account Executives. Ensured the current collateral, point of purchase materials, selling sheets, etc. were available for the sales force to use and distribute. Developed territory management assignments, sales forecasts, and reports for the local market and effectively analyzed all programs implemented. Other duties included:Creating ways to improve/enhance our existing sales and sales support programs.Create incentive programs for channel development. Create sales contests to reward and reinforce training guidelines that were given to employees and third party personnel. Assist in creating and managing local promotional events.

At The SCI Group we work with small to medium sized businesses and self-employed start-ups to help them develop a strategic marketing and advertising plan that can contribute to the growth of their current client base and increase overall sales.We can also assist in coordinating the initial training of new employees in the SALES arena as well as facilitate further development of existing SALES staff and CUSTOMER SERVICE team members.SPECIAL SERVICES:On-site Event PlanningDevelopment of Special EventsMonetizing Special Events through Sponsorship

Orlando, Florida Area

Responsibilities included prospecting for new business accounts for two radio stations. WCFB-FM (Urban Adult Contemporary) and WWKA-FM (Country). Primary goals were to develop and execute a marketing strategy to encourage new and existing businesses to utilize Cox Media Radio stations as a primary component of their marketing efforts.Maintain monthly, quarterly and annual Sales initiatives and goals.Create New Direct Business thru cold calls, referrals and networking.Maintain and grow my list of existing business.Present digital initiatives to both existing and new clients.Sell sponsorships in all Promotional and Third party events.

Jacksonville, Florida Area

SMV was a self-owned advertising placement and marketing company. My responsibilities ranged from prospecting for new business leads, creating advertising campaigns, placement of ad schedules and monthly accounting. I also executed some contract work as a Sales Trainer for local small businesses with staffs of 8 to 12 individuals.Activities included the placement of monthly advertising schedules in as many as 52 individual markets. Coordination of on-site NTR events. Reconciliation of invoices and payments. Implementation of new company policies and procedures.Projects included: Internal training and development of an existing sales staff of 24 individuals and script writing, training and development of a team of 10 customer service agents.

Jacksonville, Florida Area

Managed sales staff of up to 18 account executives between 3 radio stations. Conducted weekly team focused meetings as well as individual one-on-one develop meetings. Maintained monthly and annual sales budgets for each station. Also developed and conducted NTR events to promote the station and customers. My group of stations included urban AC, Urban, and Top 40 (CHR).

Jacksonville, Florida Area

Responsible for the recruitment of new business accounts for two stations: WSOL-FM Urban AC and WJBT-FM (Urban).Developed and successfully executed a marketing strategy to support assigned accounts. Develop radio marketing and collection strategies for assigned accounts to provide improved service to our customers and to the company.