Eric Still Email and Phone Number
The future of golf is now, and that requires a leader who has a 21st century mindset. This generation of professionals need to be able to do more than just play well: they need to understand the vast intricacies of Microsoft Office, POS Systems, Tournament Software, cutting edge management strategies, Launch Monitors, Golf Simulators, and Web Site Maintenance. The next wave of professionals need to find new ways to utilize these tools to make their staff hyper-efficient and keep their membership constantly "wowed".With over 11 years of experience in the golf industry, I have worked with and learned from many of the brightest minds in our industry. One thing they all have in common, whether it is merchandising, instruction, tournament operation, high-end service, or high-volume daily fee, is they find a way to get better everyday. Success has never happened over night in our industry; it takes a consistent and determined drive to stay ahead of our competitionIf your operation needs a leader to take you to the cutting edge, then I am the candidate you are looking for.
Atlanta Athletic Club
View- Website:
- atlantaathleticclub.org
- Employees:
- 183
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Tournament DirectorAtlanta Athletic Club Dec 2022 - Present -
Head Golf ProfessionalGrayson Valley Country Club May 2021 - Nov 2022Grayson Valley, Alabama, United States• Manage a golf operation that does over 16,000 rounds a year and 24 member tournaments.• Manage the golf shop that is on pace for $175,000 in sales post June 1st merger, a 47% increase over 2018, the last time a professional tracked sales.• Added over 100 new memberships post June 1st merger until the end of 2021, a 33% increase in 6 months.• Implemented GolfGenius Premium for tournament scoring and presentation for the first time in club history• Give over 20 individual lessons a month.• Built a social media presence as well as assisted in the design and function of a new website for the club, including adding online tee time reservations.• Implemented Operation 36 in the spring and fall, as well as manage three PGA Junior Teams.• Continually train and provide feedback for our staff while also creating a positive work environment, so our staff understands what is expected of them, while decreasing turnover rates. -
Assistant Pga ProfessionalMountain Brook Club Jan 2019 - Apr 2021Mountain Brook, Al• Assist with running our no-tee-time golf operation that saw a 37% increase in rounds in 2020• Manage the hard good merchandising for Mountain Brook Club’s $330,000 operation that saw a $30,000 increase in revenue in 2019, followed by another $30,000 increase in 2020, both marks were record bests for the club• Plan, budget, staff, execute, and evaluate almost 40 member tournaments a year through utilizing an expert understanding of GolfGenius’ tournament software• Implemented GolfGenius’ new merchandising software, and eliminated Mountain Brook’s need for special order sheets and time-consuming paperwork, while automatically notifying customers for orders and arrivals • Manage and organize the Ladies Golf Association that saw an increase in event attendance and doubled in the beginning lady’s clinic participation through better marketing and adding a post-clinic cocktail hour. This increase led to the creation of a new ladies beginning dogfight, The Rookies.• Taught over 125 private lessons in two seasons with multiple clinics for ladies, juniors, dogfights, and couples• Created a consistent system for hiring and training outside staff, which led to cleaner carts, more consistent member service, and a 150% decrease in outside staff turnover in 2020
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Assistant Pga ProfessionalIndian Hills Country Club, Mission Hills, Ks Feb 2016 - Dec 2018Mission Hills, Ks-Work directly under Michael Ricket, PGA to ensure Indian Hills' membership, in excess of 480 golfing members, receives a consistently world-class experience every visit-Managing our operation revolves around steadily re-setting the standard for excellence, through consistently setting goals on the fringe of our potential, monitoring progress, honestly evaluating all short comings, implementing solutions, and resetting our goals closer to the fringe of service perfectionAt Indian Hills my role includes, but is not limited to:-Running our Weekly Men's League, which has over 135 active members, and ensuring every week we find at least one way to make the experience better for the participants-Running our Caddie Program, which consists of over 40 active caddies, who's restructured 2016 training has led to 35% increase in loops from 2015 to 2016-Restructuring the Outside Operation's standards, training procedures, and daily expectations, which is putting our staff in a better position everyday to better serve our membership-Assisting with Indian Hill's Junior program that has almost 200 participants, who are active in our various junior group: 18 Holes, 9 Holes, 7 Holes, 5 Holes, 3 Holes, PeeWee, PGA Junior League, and Junior Cross Club-Assisting with our weekly Ladies Leagues, 18 Holes, 9 Holes, and 4 Holes -
Seasonal Assistant Pga ProfessionalOld Palm Golf Club Oct 2015 - Feb 2016Palm Beach Gardens, Fl-Assisted in the daily golf operation under Head Golf Professional Bud Taylor, PGA-Provided the ultimate in service to one of South Florida's most exclusive memberships-Worked as the "Flight Controller" for the first tee, to ensure member's never felt rushed to leave the tee-This required communicating with the Range Attendants, Golf Shop Staff, and Valet, when to seamlessly move groups toward the first tee-Assigned the appropriate caddie, based on personality and preference, to each member to maximize every member's golfing experience-Assisted Bud Taylor, PGA with Old Palm's daily games and leagues, including all three of our ladies groups, Men's Draw, and Sunday Couples Day -Assisted in managing the Outside Staff operation to ensure every golf cart parked in the staging area was "Show Room Ready" quality-Performed basic club repair for members, including regripping, shaft extensions, and minor loft and lie changes -
Assistant Pga Golf ProfessionalMedinah Country Club Mar 2015 - Oct 2015-The main golf contact for all outside outings, which generates over $1.4 million in revenue annually for the golf operation -This includes, but is not limited to, working with the client to fully understand their desires and expectations -Clearly communicating with Food and Beverage, Outside Staff, Caddie Master, and other departments as needed to ensure a seamless event is run -Using EventMan Software to create custom scorecards, bag tags, cart signs, scoring and scoreboards, and proximity markers for tournaments that have up to 550 participants -Communicating the day of the event to accommodate any last second changes or requests that are made by the client -Following up post-event with the client and our staff to evaluate how we can improve our operation moving forward-Assisting in the daily golf operation of a 54-hole facility that provides world-class service to its membership -This includes, but is not limited to, using IBS Point of Sale Software to ring in green fees and merchandise sales -Assisting our merchandiser with receiving, shipping, customer orders, and floor displays at a facility that grosses over $2 million in merchandise sales -Using Chelsea Online Reservation System to pre-book member tee times -Communicating with our Starters, Outside Staff, Caddies, Locker Room Attendants, and Food and Beverage to ensure a seamless daily operation-Assisting the Caddie Master with the training of new caddies to ensure our members and guests receive a consistent world-class experience during every round -
Assistant Pga Golf ProfessionalVictoria Country Club Jan 2015 - Mar 2015Victoria, Tx• Managed an outside staff of 10 employees and 60 golf carts; we improved the membership experience through increased quality expectations for every cart, the driving range, and membership interaction• Performed general golf shop duties including updating inventory, counting rounds, recording POS sheets, and balancing the register on a regular basis• Rewrote the Outside Services job description, and retrained our staff to be able to meet and exceed the new expectations• Performed basic club repair for members: regripping, lie and loft adjustments, and reshafting• Helped to set up carts, signs, scorecards, load bags, check-in players, and necessary tasks for weekly tournaments• Recorded and tracked handicaps for the membership -
Level 3 Pga/Pgm InternAlvamar May 2014 - Aug 2014Alvamar Country Club-Assisted in running the golf operation alongside the Head Professional and Assistant Professional-Was responsible for scheduling and managing a 40 person volunteer staff for the Championship Course-Increased my knowledge of golf instruction underneath Paul Hooser, a two time teacher of the year in the Midwest Section-Managed an outside service staff that consists of 120 carts and 16 staff members who prided themselves on customer service-Split managerial shop time between both the Member's and Championship pro shops-Assisted the Head Professional and Assistant Professional in the set up, execution, and conclusion of multiple tournaments per week, ranging from small 20 member outings up to 200 person corporate events--Created eye-catching, yet tasteful, displays for merchandise in both proshops through an assortment of techniques, including mannequins, printed signs, and various folding techniques
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Level 2 Pga/Pgm InternSt. Andrew'S Golf Club May 2013 - Aug 2013Overland Park, Kansas• Helped run the entire operation alongside the head professional and assistant professional• Assisted in managing Food and Beverage, including banquets, snack bar, and beverage cart• Worked alongside teaching professional Tony Roberts, PGA with weekly summer junior camps• Managed outside services, which includes a staff that maintains a 75 cart fleet and a lighted driving range• Taught an average three individual or group lessons a week• Managed a group of volunteer marshals that helped us manage pace of play and on course conflicts• Assisted with display, sales, and inventory of our pro shop that grosses $225,000 in annual merchandise revenue• Managed the set up and execution of tournaments and outings including weekly 9 hole junior and daily 9 holes corporate leagues• Performed golf shop management duties including training and managing shop employees, counting down four registers, handling monthly city audits, and running daily POS reports
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Level 2 Pga/Pgm InternThe Club At Las Campanas May 2012 - Nov 2012Santa Fe, Nm• Assisted with the set up an execution of on average over 3 tournaments a week• Assisted members with tee times, and ensured their clubs and carts were set up upon arrival• Provided first class service to all members and their guests to enhance their experience• Assisted in managing a cart barn that housed 140 carts, 450 stored bags, and 13 outside staff employees• Performed club repair: Re-grip, re-shaft, and adjusted lie and loft• Assisted in the set up, implementation, and teaching at weekly junior golf camps• Attended weekly teaching seminars from Director of Instruction Pete Huber• Course marshaling; maintained fast and etiquette pace of play• Started both courses to ensure organized and timely dispersion of rounds• Participated in the Los Compadres Foundation by mentoring a young adult with Down Syndrome -
Level 1 Pga/Pgm InternVictoria Country Club May 2011 - Aug 2011Victoria, Tx• Assisted in the preparation and execution of the 2011 NGA Hooters Victoria Texas Open• Performed general golf shop duties including updating inventory, counting rounds, recording POS sheets, and balancing the register on a daily basis• Ordered, re-gripped, and re-shafted members clubs throughout the summer• Assisted in running weekly junior camps, and was in charge of the golf portion of the daily camps• Helped set up carts, signs, scorecards, load bags, check-in players, and necessary tasks for weekly tournaments• Recorded handicaps whenever the members turned in their scorecards
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Outside ServicesColony Creek Country Club Jun 2008 - Aug 2010Victoria, Tx• Helped to manage, clean, repair, and distribute a fleet of 60 golf carts• Monitored, cleaned, and picked the driving range and putting green• Cleaned and organized the bag room and cart barn• Through helpful service provided friendly assistance to members and guests• Assisted the pro in the preparation, set up, and running of tournaments• Interacted with the members by playing golf with them and offering instruction
Eric Still Education Details
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3.69
Frequently Asked Questions about Eric Still
What company does Eric Still work for?
Eric Still works for Atlanta Athletic Club
What is Eric Still's role at the current company?
Eric Still's current role is Tournament Director at Atlanta Athletic Club.
What schools did Eric Still attend?
Eric Still attended Clemson University.
Who are Eric Still's colleagues?
Eric Still's colleagues are Jimmy Cole, Rico Undefined, Gerard Kane, Peyton Chappell, Ann-Marie Burton, Margaret Almand, Derek Mullins.
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Eric Still
Associate Cfo (Ses) Office Of The Chief Financial Officer (Ocfo) At U.S Department Of AgricultureUpper Marlboro, Md
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