Content Marketing Manager
Current• Execute a comprehensive content strategy across all marketing initiatives, including onsite, landing pages, email campaigns, blog posts, social media posts, video, press releases and offsite content• Create and manage blog content using SEO best practices• Lead the creation and strategy of all organic social content for Facebook, Instagram and Twitter, ensuring that the copy nurtures brand awareness and customer loyalty.• Drive a successful affiliate monetization strategy to increase content revenue• Report weekly on content performance, with data-driven actions for optimization• Collaborate with creative, technology and e-commerce team members to develop compelling lead-generating content that converts prospects into customers• Work within Google Search Console, Google Analytics, SEMrush and Sprout Social to measure KPIs for organic content and social media initiatives