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Dynamic Marketing Director offering seven years of progressive experience within the firearm industry along with Seventeen years of special operations military leadership experience. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. I am passionate about product integrity and assisting an organization to identify their brand within a given industry, elevating it to the fullest potential by executing strategic and tactical plans to meet the company's mission statement or intended purpose.
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Marketing DirectorMeprolight Mar 2023 - PresentOr Akiva Industrial Park, IlMarketing Director is responsible for overseeing the implementation of all marketing and advertising campaigns to promote Meprolight's products. Marketing Director will manage law enforcement OEM, and Military sales as needed to maximize sales plan.• Manage all public relations and social media Activities developing content on Facebook, YouTube,Instagram, while measuring KPIs (Reach, Clicks, Engagement, Hashtag performance, Likes) for both,MUSA and MHQ if required.• Manage the marketing budgets including show budgets. Provide details related to spend and cost benefit analysis as requested. • Develop press strategy for internal and external communication while leveraging relationships to helpnegotiate the best advertising rates to maximize our exposure.• Coordinate with the Graphic Designer to create marketing content and manage master event calendar along with managing digital assets, photography, video content, catalogs, packaging, instruction manuals, and specification sheets.• Develop marketing strategies for new product launches and monitor competitor product launches andmedia activities.• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints to maximize dollar spend to increase return on investment.• Approve and contracts for all print, catalog, internet/website, TV and trade show advertising content.• Manage relationships with creative and photography content creators for print, catalog, internet/website, TV and trade shows.• Manage relationships with firearms industry writers, bloggers and YouTube content providers to insureextensive editorial coverage and representation of Meprolight products across all marketing platforms.• Collaborate with the Product Development team by providing insight and market trend information forpotential new product development and/or the improvement of current product offerings. -
Brand ManagerMeprolight Mar 2022 - Mar 2023Or Akiva Industrial Park, Il -
Owner, Red Cell MediaSelf-Employed Oct 2020 - Mar 2022At Red Cell Media (RCM) our core business philosophy is that people matter over objects and individual relationships based on mutual respect will win the day. Your success is our primary focus! We will display professionalism and integrity in committing our total work ethos to achieving that success. This means always being available to both you and the media; timely response to all communications; meeting timelines and schedules; and, fostering a mutually beneficial working relationship with media representatives that will make positive things happen for your brand. RCM is committed to these core competencies and has proven superior results with this busness model.
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Communications And Media ManagerRemington Arms Company Feb 2020 - Oct 2020Lonoke, Ar, Us -
Public Relations ManagerRemington Arms Company Mar 2019 - Feb 2020Lonoke, Ar, Us -
Public Relations Of FirearmsRemington Arms Company Jun 2018 - Mar 2019Lonoke, Ar, Us -
R&D Master Technician/Gunsmith, Gun Room/Library ManagerRemington Arms Company Dec 2016 - Jun 2018Lonoke, Ar, Us• Supervise and conduct day to day business of the HSV Gun Room• Maintain, organize and repair over 6000 Firearms and suppressors located throughout Remington Arms, Huntsville• Use SAP to create, track and change orders within the system to complete orders processed through the HSV gunroom• Work with product managers to build prototype firearms to be tested or used as show pieces• Use aggressive time management and efficiency skills to stream line the gun room to be a fluid in a fast-paced work environment.• Build show and demo gun packages as needed to support DOD/LE/Product Management/Sales and marketing in order to meet firearm demands in addition to test firing (function and accuracy) to ensure products meet strict standards.• Create production orders for firearms changing status (NFA, Building receivers)• Maintain safe range environments during live fire ranges when test firing firearms for orders, shooting prototypes or running an event• Assist the creation of trauma packs and train individuals on tactical trauma medicine to ensure survival ability in the event of an catastrophic injury.• Demo firearms as needed for product managers and provide feedback on high and low points as it pertains to the weapon system. • Work with design engineers when problems are found to find solutions and possible line changes to make a safer more reliable product. -
Business OwnerCritical Advantage Shooting Academy, Llc Nov 2016 - Mar 2019 Formalize training plans, schedule and train students on firearms fundamentals, safety and multiple shooting techniques Developed sales and marketing plans and programs for company sales personnel Analyzed market trends and statistics to determine potential of growth – monitored sales performance regularly Planned and directed all functions of the company – Enforced strong leadership skills to ensure efficient/effective utilization of corporate resources NRA instructor in Basic Pistol, Rifle, Shotgun, Home Firearms safety, Personal Protection inside the Home, Chief Range Safety Officer Run and manage range operations during classes
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Sof CommunicatorMarine Corps Recruiting Dec 2010 - Aug 2016Washington, Dc, Us -
Systems Maintenance ChiefMarine Corps Recruiting Dec 2007 - Dec 2010Washington, Dc, Us -
Satellite Communications TechnicianMarine Corps Recruiting Apr 2004 - Dec 2010Washington, Dc, Us -
Avenger Maintenance/Stinger Team LeaderMarine Corps Recruiting Feb 2000 - Apr 2004Washington, Dc, Us -
Aviation Radio Repair SchoolMarine Corps Recruiting Feb 1999 - Feb 2000Washington, Dc, Us -
Business OwnerPistolero Guns Sep 2014 - May 2016Owner, operator of Pistolero Guns, a full service gunsmith shop as well as firearms sales and custom AR-15s, Glocks and S&W M&Ps. We also provide firearm courses from the NRA as well as custom tactical pistol and rifle courses. Classes can be tailored to meet your requirements. -Train now because your family deserves it!!
Eric Suarez Skills
Eric Suarez Education Details
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Penn Foster GroupGunsmithing/Gunsmith -
University Of Arkansas GranthamCriminal Justice -
University Of Arkansas GranthamCriminal Justice/Law Enforcement Administration
Frequently Asked Questions about Eric Suarez
What company does Eric Suarez work for?
Eric Suarez works for Meprolight
What is Eric Suarez's role at the current company?
Eric Suarez's current role is Director of Marketing at Meprolight USA.
What is Eric Suarez's email address?
Eric Suarez's email address is er****@****ton.com
What is Eric Suarez's direct phone number?
Eric Suarez's direct phone number is +180878*****
What schools did Eric Suarez attend?
Eric Suarez attended Penn Foster Group, University Of Arkansas Grantham, University Of Arkansas Grantham.
What skills is Eric Suarez known for?
Eric Suarez has skills like Military, Team Leadership, Leadership, Leadership Development, Security Clearance, Military Operations, Military Experience, Training, Security, Team Building, Operational Planning, Troubleshooting.
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