Marketing Director
CurrentMarketing Director is responsible for overseeing the implementation of all marketing and advertising campaigns to promote Meprolight's products. Marketing Director will manage law enforcement OEM, and Military sales as needed to maximize sales plan.• Manage all public relations and social media Activities developing content on Facebook, YouTube,Instagram, while measuring KPIs (Reach, Clicks, Engagement, Hashtag performance, Likes) for both,MUSA and MHQ if required.• Manage the marketing budgets including show budgets. Provide details related to spend and cost benefit analysis as requested. • Develop press strategy for internal and external communication while leveraging relationships to helpnegotiate the best advertising rates to maximize our exposure.• Coordinate with the Graphic Designer to create marketing content and manage master event calendar along with managing digital assets, photography, video content, catalogs, packaging, instruction manuals, and specification sheets.• Develop marketing strategies for new product launches and monitor competitor product launches andmedia activities.• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints to maximize dollar spend to increase return on investment.• Approve and contracts for all print, catalog, internet/website, TV and trade show advertising content.• Manage relationships with creative and photography content creators for print, catalog, internet/website, TV and trade shows.• Manage relationships with firearms industry writers, bloggers and YouTube content providers to insureextensive editorial coverage and representation of Meprolight products across all marketing platforms.• Collaborate with the Product Development team by providing insight and market trend information forpotential new product development and/or the improvement of current product offerings.
