Tagline Guru (www.taglineguru.com) is a verbal branding agency that focuses on the creation, alignment, integration, and packaging of corporate, institutional, and community brand identities -- notably via taglines, slogans, names, and other brand expressions. Tagline Guru is a division of The Byline Group.In his 30 year career as a professional sloganeer, message packager, and branding strategist, Eric Swartz has created more than 40,000 brand expressions ranging from corporate and institutional taglines, city and college mottos, and campaign slogans to company and product names, advertising and direct response headlines, and a host of other short-form messages. Mr. Swartz’s more than 400 clients have spanned 170 different industries and occupations, and his taglines have appeared on all manner of banners and marquees – from beverages, menus, dental offices, video games, uniforms, and apps to road signs, trains, taxis, bus stations, airports, museums, and vending machines. Eric’s multi-cultural skills have enabled him to develop taglines across the globe in countries as far ranging as Argentina, Australia, Austria, Belgium, Bulgaria, Canada, China, El Salvador, France, India, Indonesia, Ireland, Jamaica, Japan, Kenya, Lesotho, Mexico, Nigeria, Qatar, Saudi Arabia, South Africa, Spain, Thailand, Togo, UAE, and the U.K.Tagline Guru’s clients have included:Corporations (American Express, Apple, FedEx, Toyota, HP, Oracle, Wells Fargo, VISA, Southwest Airlines, Cisco, Safeway, Sun Microsystems, WellPoint) Non-Profits (Ford Foundation, The Advisory Board, American Academy of Pediatrics, Electric Power Research Institute; Society for Industrial and Organizational Psychology)Universities (Emory University, University of Maryland, University of North Texas, Western Governors University)Destinations (Longview – TX; Tri-Valley – Northern California; McKenzie River Region – Oregon; City of Greater Sudbury – Ontario, Canada; City of Greater Marathon – Florida)

The Byline Group (BYLINE) is a full-service branding and communications agency that builds and revamps the brand identities of organizations, institutions, and destinations. BYLINE has conducted extensive brand audits, assessments, and analyses for more than 100 clients around the world. Its expertise is in developing brand stories and hierarchies, naming conventions, taglines, messaging platforms, market positions, and promotional concepts. Clients include start-ups wanting to build mind share and differentiate their brand; growth companies preparing themselves for eventual acquisition; mature firms attempting to refresh and reclaim their identities through repositioning and rebranding; and non-profits, universities, and cities that need to increase their visibility and extend the value of their brand.

Great Destinotions (www.greatdestinotions.com) is a community branding agency dedicated to building, renovating, and promoting the brand identities of towns, regions, and destination marketing organizations. Great Destinotions is a division of The Byline Group.

Provide a range of voiceover services (narration, spokesperson, instructional, annunciator, character) to clients of all kinds -- from learning/curriculum development firms to ad agencies and film/TV production companies.

Played the role of Bill Stone, CEO of NCT Software, in the cult indie trashterpiece Birdemic: Shock and Terror (2010) and its sequel Birdemic 2: The Resurrection (2013). Sold NCT Software for one BILLION dollars to Oracle Corporation in the original Birdemic. Made my employees very wealthy. Didn't do badly myself. Became a film financier/producer in the sequel. Looking for my next cult movie role.