Supervised the Central Valley region, which included Reno, NV, and provided leadership for five District Sales Managers responsible for selling to over 500 clients in the region. Generated $2-4M in monthly revenue for the steel division with high profile clients. Conducted profit and loss statements, market analysis, price strategies, and quotes. Emphasized training, team building, job site visits, and KPIs to expand accounts and strengthen relationships with key stakeholders. Frequently engaged with corporate leaders to review trends and explore growth opportunities.

Marketed and sold products and services to over 200 industrial and commercial clients in Northern California. Established connections with existing and potential clients in the construction and government space, offering practical training and securing new business accounts. Expanded the territory by an average of 4-6% annually for eight years and managed route operations, sales figures, and budget reports. Engaged in business reviews with major clients to uncover potential areas for growth.

Managed the business activities for Northern California and Reno, overseeing a team of ten sales representatives and warehouse personnel. Sold to large accounts including Iocal casinos, universities and hotel chains. Developed staff, explored new sales opportunities, and oversaw daily operations. Launched new distribution process pilot at the request of the CEO.

Oversaw a region spanning from the Oregon/California border to the Central Valley. Managed a team of ten sales representatives and handled an annual budget exceeding $9.2 million. Built relationships with customers, providing hands-on training and new account business and improved local sales by over 13% in two years.

Managed a team of (34) sales, operations, merchandising, and administrative personnel in day-to-day operations and sales. Oversaw all OPEX, profit and loss statements, and budgets as well as sales quotas. Worked to motivate sales teams to exceed quotas via customer relationships, maintenance and client satisfaction. Supervised all warehouse and distribution operations and managed the team of operations personnel to assure effective daily distribution of product. Worked to increase market share of energy drink throughout Northern California and trained entire sales team to deliver successful lead route rides and kick-offs. Opened Red Bull facility from the ground up as a District Sales Manager and then was promoted to Branch Manager to run facility.

Managed a team of six Account Managers and one Merchandiser to call on independent stores to build relationships with owners and key decision makers. Built Coke brands to gain new distribution for Coke products. Coached, mentored and trained Account Managers to set and exceed goals, negotiated contracts and established budgets with customers. Oversaw all store resets, and POS to increase Coke’s visibility within the market. Rose to second ranking District Sales Manager in company within six weeks of employment.