Eric Taylor Email & Phone Number

Arlington, Va, Us

Indianapolis, Indiana, Us

Lead the strategic planning, management, and execution of data-driven Account-Based Marketing (ABM) initiatives for key Medicare Advantage (GRS) accounts. Develop and implement highly targeted and personalized marketing campaigns to drive increased client engagement, improve health outcomes, and boost customer satisfaction. Strengthen Elevance Health's market position by leveraging analytics to enhance campaign effectiveness and deliver measurable results.- Enhanced Member Engagement: Spearheaded data-driven marketing initiatives, significantly boosting member engagement and optimizing health outcomes. - Promoted Digital Transformation: Led efforts to drive the adoption of digital health tools, leveraging analytics and targeted communication.- Achieved Superior Email Performance: Delivered high-performing email campaigns through expert content strategy, segmentation, and optimization.- Increased Member Satisfaction: Collaborated on disease-focused campaigns, improving member satisfaction and aligning with objectives.- Directed High-Impact Digital Campaigns: Managed large-scale digital campaigns, raising awareness and engagement on key health issues.- Optimized Digital Presence: Led website optimization projects, improving user experience and increasing site traffic.- Improved Marketing Efficiency: Refined ABM strategies using analytics, enhancing campaign efficiency and effectiveness.- Fostered Cross-Functional Collaboration: Partnered with teams to deliver innovative digital marketing solutions and enhance engagement.

Arlington, Va, Us

Manage, execute and assist in the development of the entire strategic digital marketing operations, including omni-channel campaigns and initiatives, content development/management and social media to assist in member growth across communities and B2B client strategies.

Arlington, Va, Us

- Support Inspire’s strategic B2B market expansion and development by helping to assist the Marketing team in developing and managing B2B content, creating multi-channel B2B/B2C marketing campaign initiatives/analysis and social media marketing activities. - B2B/B2C web content/landing page development and corporate website management. - Create content marketing strategies to engage with pharma customers and build brand awareness.- Working with the design team, I develop creative outlines and guide creative direction to meet objectives for all B2B advertising and public-­facing communications, including digital, social and video assets.- Conceptualize and execute on multi-channel campaigns across the pharmaceutical prospect and customer lifecycle while ensuring the alignment of brand, communications and messaging across all channels.- Leverage social, SEM, SEO, targeted channels for ad placements while developing continuous experiments of digital promotions (i.e. A/B testing, channel optimization, etc).- Experiment and manage various paid promotion / advertising channels to drive community growth and business lead generation, including social channels (facebook, twitter). - Utilizing tools such as Google Analytics and LinkedIn Ad Insights to gather customer and market insights to inform the effectiveness of outreach strategies, increase lead conversions, and generate more qualified pharma leads.- Present marketing ideas and final deliverables to internal and external teams, and communicate with Marketing Director, VP of Marketing, Sales teams and other leadership about marketing programs, strategies, and budgets.- Support development of existing and new relationships with key media partners, non-profit organizations, pharmaceutical clients, advertising agencies and trade show companies.- Support the sales team with trade show decision making, preparation, booth design, content creation and promotion to attract new leads.

Alexandria, Va, Us

- Consulted with stakeholders to develop and deliver upon annual marketing strategies, plans, and budgets that align with program goals. - Developed and managed marketing support collateral, including but not limited to print and digital advertisements, brochures, emails, social media presence, presentations, and web copy for assigned programs. - Served as liaison to clinical training program leaders, sales and marketing teams for review and revision of external programmatic communications. - Analyzed market information and maintained a knowledge inventory on competitive companies and offerings to inform marketing planning and messaging. Regularly report marketing metrics to program leaders/teams.- Contributed to ongoing development and maintenance of a comprehensive brand identity for ACRP and its affiliates and ensured adherence to established brand standards. Notable Accomplishments:- Created Standard Operating Procedures for ACRP Webinar marketing and promotion. - Project lead on updating and re-creating the ACRP Training Guide. - Increased participants for webinars through multi-channel promotion on Facebook, Twitter and LinkedIN. - Increased social media following, visits, and impressions over 100% from previous months.

Arlington, Virginia, Us

- Helped Research!America effectively communicate and engage with its member organizations, policy makers, opinion leaders, news media and the public to make research to improve health a higher national priority. - Managed social media accounts, tracked results and created reports. Wrote and coordinated content for Research!America’s blog. - Wrote, edited, proofread and fact-checked materials: newsletter articles, press materials, blog posts, email communications, fact sheets, invitations, etc. - Tracked news coverage; manage media coverage trend reports and analysis through social media and other channels. Assisted with PowerPoint presentation creating, poll data analysis and created polling slide decks. Notable Accomplishments- Helped the Research!America website average 26,000 – 28,000 webpage views monthly including a 5-7% monthly increase in Campaign for Cures homepage views. - Averaged 150,000 Twitter impressions, a 1.1% engagement rate, 20 re-tweets, 24 likes and 10 link clicks monthly including adding 1,500 followers to the Research!America Twitter page. - Led a Campaign for Cures video project which added over 5,000 views to the Research!America YouTube page. - Helped start a Thunderclap campaign which reached 307,000 impressions on social media in 4 days.

Washington, Dc, Us

Coordinate international relocation of federal employees, conduct transportation counseling, identify shipping requirements, draft instructions, procedures, regulations, reports and correspondence; train new shipping specialists; write training and business communications templates and to serve as the lead point of contact for federal government employees.Notable Accomplishments-- Created various templates for training purposes with new shipping counselors.- Updated the Standard Operating Procedures (SOP) at Dept. of State. - Relocated 300 employees and 500 international shipments with 100% delivery of all belongings.- Managed $700,000 in federal government expenses within budgetary limits.- Trained 3 new shipping counselors to be effective on their first day of work.