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Provide advanced media guidance for marketers who need to maximize the return on their media investments in an ever-fragmenting landscape. Focus is on the Advanced TV, Addressable TV, CTV and OTT categories, including insights about media planning, campaign executions, measurement and attribution. Offer insights about the competitive future of these marketplaces for potential investors.

Acquired by Novacap in August of 2023, Cadent specializes in Advanced TV, Video and Identity solutions. Cadent powers the evolution of TV brand advertising by providing marketers, agencies, distributers, adtech companies and media owners with data-driven media, identity and automation solutions for buying and selling audiences across all the emerging forms of advanced video advertising. By connecting brands with national TV audiences across cable, broadcast and OTT inventory, Cadent’s technology improves efficiencies and boosts the results of linear, addressable, and cross-screen media investments. In the US, Cadent’s national platform provides access to 100MM+ households.As Director of CTV and Digital Media, my job is to provide ad tech solutions that bridge the gap between linear and digital platforms, leveraging addressability to help solve challenges with fragmentation and measurement.

Simulmedia is the demand-side platform to find and scale high-intent audiences across Linear TV, Connected TV and Video Games. We are the only end-to-end media buying platform that leverages the massive reach of these platforms to deliver scaled performance with the speed and precision of digital.

Managed 6-person sales team who aggregated premium video supply across the Linear TV, OTT, VOD and Digital marketplaces. Developed over $31M, focused on first-party Set-Top-Box and third-party data to provide measurement and attribution of multi-platform audiences.

Managed 3-person sales team who provided addressable media solutions to advertisers in the pharmaceutical and health industries. Developed over $12M, focused on leveraging health data to target patients across Addressable TV, Digital, Mobile, Video, Email and Direct Mail.

Introduced mobile proximity marketing to the CPG and CE clients and agencies by leveraging the world's largest beacon and mobile location intelligence data. Managed $2M goal by leveraging predictive shopping analytics to enhance mobile media campaigns targeting in-store consumers.

Managed 2-person sales team who provided an engaged consumer planning their shopping trips for CPG and OTC marketers. Developed over $10M while leveraging proprietary coupon print data.

Managed 5-person sales team covering the east coast and Detroit. Developed over $13M while providing rationale and cross-platform targeting of the African-American consumer.

Managed 7-person sales team covering the east coast. Developed over $45M while leveraging sponsorships and content targeting across ABC, ABC News and Oscar.com properties.

Managed $45M for linear networks HGTV, DIY, and Great American Country networks. Negotiated and closed upfront/scatter business for cable, digital and custom programming properties.

Managed $4M for AOL’s interactive properties, including search, keywords and content targeting. Developed initial Broadband advertising revenue by shifting network TV upfront budgets to online.