Eric Tomasi Email & Phone Number

Boston, MA, US

Waltham, Massachusetts, US

Waltham, Massachusetts, US

Arlington, Massachusetts, US

Marlborough, MA, US

• Manage team of analysts and drive commercial data analytics strategy to support sales and marketing across all therapeutic areas at Sunovion including Psychiatry, Respiratory, and Neurology
• Leverage SQL, Python, and R for advanced analytics, business intelligence, and forecasting
• Received “Spotlight on Excellence” award for developing self-service analytics process for entire organization, saving ~$275,000 in yearly spend and thousands of hours of work per year
• Secondary data analytics lead for new product launch and define KPIs

Marlborough, MA, US

• Lead data integration initiatives from end to end by facilitating data purchases, managing vendor relationship, defining requirements, interfacing with IT, and designing semantic layer reporting
• Lead data governance projects to align organization on a single source of truth

Cambridge, MA, US

• Develop Biogen’s Multiple Sclerosis data model to enable patient journey analysis
• Built data quality process with Python using anomaly detection and visualizations
• Design Marketing Data Mart to correlate HCP marketing activities to lift in sales
• Liaise with IT and build repeatable ETL processes which fed the entire Commercial organization's reporting and analytics function

Boston, MA, US

• Responsible for analytics related to the sales funnel and quoting process to increase yield
• Lead project to redefine quoting process and more accurately predict a home’s replacement cost
• Create cost/benefit analysis for senior leadership and assist actuarial department with ad hoc analysis
• Support internal and external teams to define goals and scope for reporting on new initiatives for executives

Canton, MA, US

• Manage ~$2.5 million budget for email marketing and display advertising. Operational control of day to day functions and optimizing spend.
• Project Management- Oversee implementation of new software. Responsible for identifying, evaluating, recommending, managing, and optimizing new digital technologies.
• Email Marketing- $18 million revenue channel. Coordinate all email campaigns, manage deliverability, and segmentation for 6 separate business divisions.
• Display Advertising- $11 million revenue channel. Run all retargeting campaigns to engage website visitors and reactivation campaigns to attract lapsed buyers.
• Establish and cultivate business relationships with 6 digital marketing agencies:Responsys, Merkle, Criteo, Conversant, Bluecore, and Cross Pixel.
• Optimize marketing channels with A/B testing (Monetate). Present and strategize with senior executives.

Canton, MA, US

• Developed email segmentation model with decision trees, data mining, and A/B testing
• Created statistical time series models for revenue projections and presented to executive team
• Maintain weekly email, display, and paid search reporting on key metrics.
• Create and present monthly revenue projections for the CEO and executive team.

Canton, MA, US

Ms, Data Science

Bs, Marketing