Eric Uhlir Email & Phone Number

Indianapolis, IN, US

Indianapolis, IN, US

• I manage our agency partners for SEM and SEO. We have realized continued growth in our performance metrics through optimizations and testing. This includes promoting Delta Faucet’s new direct to consumer program.
• I lead A|B testing for Delta Faucet. This entails managing our vendor/implementation partner, gaining consensus on experimentation where needed for approval, analyzing performance, reporting out the results, and.
• Responsible for quantitative UX research and driving forward highly collaborative projects derived from recommendations out of experience, research, and data.
• Have led various initiatives in my roles at Delta such as creating a new homepage for Deltafaucet.com that incorporates personalization, a new service & parts section aimed to improve self-service and business results.
• I run bi-monthly meetings with cross-departmental leadership in attendance to share project updates, review analytics performance, and present callouts on how digital experiences are performing on our websites.

Indianapolis, IN, US

• Work to build the capabilities and analytics plan of measurement for Delta Faucet Company websites to support business strategy and initiatives
• Support multiple teams for optimization opportunities and informing decision-making
• Instrumental in the creation and roll out of performance dashboards
• I oversee implementations of Google Analytics & Google Tag Manager for all major Delta Faucet Company brands.
• Experienced presenting data and technology capabilities to all levels of the organization
• I was a member of the business intelligence leadership team representing the ebusiness/ecommerce department for Delta. Helped the business decide on an enterprise BI Tool.

New York, NY, US

• Provided support, reporting, optimization, and retention efforts for all aspects of digital marketing revenue generating functions
• Used tools to track and optimize campaign performance for key accounts with a focus in the Healthcare, Higher Education, and Entertainment verticals.
• Managed the details of multiple campaigns and projects
• Created and at times presented digital audits and other recommendations to agency clients and/or prospects
• Partnered with others in the development of targeted acquisition marketing campaigns and used sound measurement/metrics to monitor and report on their effectiveness in order to continuously improve business results.