Eric Velander Email & Phone Number

Westborough, Ma, Us

Westborough, Ma, Us

Responsible for driving overall Windsor Mill Vintage product line strategic growth initiative. Responsibilities include analyzing, define and implement long-term company strategic goals, build key customer relationships, identify business opportunities, negotiate, and close commercial agreements and maintain extensive knowledge of current market conditions. Detailed market analysis, resulting work identifying new market opportunities, product positioning, pricing, specification, channels and promotional plans. Prepare detailed market and business development reports, communicating findings and go forward strategic plan to President and COO/CFO. Implement the strategic plan utilizing internal resources; sales, marketing and manufacturing.

Alpharetta, Georgia, Us

Responsible for driving overall Global Air Barrier growth initiative. Responsibilities include managing a salesforce, R&D efforts, and product management tied to P&L performance. Heavy focus around market share penetration within a variety of construction segments from stadiums, airports, schools, hospitals, multi-family and design build. Market share penetration focused efforts around specifications with architectural/consultant community. Managing the spec to ship emphasis with driving primary demand with the end users; Owners, General Contractors, waterproofing contractors, drywall contractors, insulators and plastering contractors. Responsible for setting up and managing large key accounts (Owners/General Contractor Programs). Responsible establishing and managing a sale process within the Building Envelope organization in identifying contractor targets and projects to grow the air barrier pipeline exponentially. Responsibilities also include hiring/firing based on the established performance goals/objectives metrics.

Kimberton, Pa, Us

Responsible for driving a sales team on a growth strategy focused on penetrating the wall segment in the Residential space with core product being Blueskin VP100. Responsibility also included driving sales in the overall Residential Building Envelope portfolio from roofing underlayment's, wall and below grade. Responsibility on penetrating the wall included driving primary demand with Homebuilders, Remodelers, GC's and Architects. Responsibility also included setting up and managing the sales channel. Responsible in establishing and managing a sales process with the sales team identifying targets through utilizing segmentation model to drive exponential growth.

Columbia, Maryland, Us

Promoted to a Director of Strategic Products Position responsible for driving growth strategy focused on penetrating the wall segment in the Residential space. Responsibility on penetrating the wall included driving primary demand with Homebuilders, Remodelers, GC's and Architects. Responsible for managing programs, generation tools, pipelines, training/new product rollout with National 2-Step Distributor (Boise). Responsible for managing and driving growth with Builder buying group (HomeSphere) focused on converting their members through managing a sales force in selling a value proposition targeting decision makers. Responsible in establishing and managing a sales process with the sales force identifying targets through segmentation for wall penetration growth

Columbia, Maryland, Us

Promoted to a National Account Manager Position responsible for a large National 2-step distributors business and driving sales strategies for National Key Accounts. Responsible for driving a Contribution Margin Budget for the specialty Building Materials business through indirectly working with 4 Regional Mangers and 20 Field Sales Representatives with dotted line responsibility. Responsible for driving Contribution Margin through driving a National growth strategy around new and existing products, creating and executing strategic plans by geographies, establishing sales metric tools, and converting National key accounts (Architects, Waterproofing Consultants, Manufacturers and contractors) opportunities.

Columbia, Maryland, Us

Western Regional Sales Manager responsibility is to manage 11 US Western States, Western Canada, Alaska and Hawaii with a Sales team of 7 representatives in a volatile residential housing market. Responsible for driving year-over-year increase in Contribution Dollars for Western region for Western Residential Building Materials Division. The Contribution Dollars responsibility is to ensure increased gross profit less controllable selling expenses target is met. Responsible for overall Western Region market analysis, executing a strategic plan by territory, while developing a sales team. The primary focus of this position is to manage a sales team of 7 representatives, growing Revenue, and Profit through executing a strategy; by targeting market influencers (Architects, Waterproofing Consultants, National, Regional and local builders, roofing contractors and window installers), converting residential/multi-family home builder, converting National Window Manufacturers, training all aspects of the channel while developing and overseeing current distribution channel. Responsibilities also include hiring/firing based on the Western Regional goals and objectives and Grace's performance management system

Accounting

Bachelor Of Business Administration