Product Director (Sales And Marketing)
Following global O&G downturn in 2014, was tasked with leading business change and delivering improved business performance.Achievements:• Analysed market sector data and JWD’s internal capabilities and realigned the organisation to develop opportunities in other areas beyond the O&G sector.• Took the company from a loss-making position in 2014/15 and 2015/16 (<£1.6m on a t/o of £6.5m) to a forecast break-even position in 2017/18. • Reorganised the sales team and the company to be client-focused through progressive deliverance of KPIs and enterprise objectives. • New product development pipeline with one product developed, industrialsied and launched 2017• Quotation response times were set and are now within KPI’s stipulation - with fewer staff and a 0% complaint rate. Result: sales over budget by 30% YTD with a win ratio of c40%.• Improved sales performance by implementing a sales pipeline, re-aligning customer services and quoting in re-buy (re-order)situations. • The company is now in a position to grow revenue with higher margin products while maintaining an OTIF of greater than 95%.