Eric W. Email & Phone Number

Paris, France, Fr

-Circle of Excellence Award Winner for 2023 (#1 Region in nation)-Responsible for hiring, leading, developing and retaining a team of (8) Gastroenterology Area Business Managers in their assigned territory -Responsible for ensuring strong and consistent sales performance that exceeds forecast and expectations relating to product goals and driving accountability for all results throughout the region -Partner closely with Alliance partner counterpart(s) to ensure full alignment, cooperation and transparency

Paris, France, Fr

-2021 Marketer of the Year award winner-Lead a team of 4 direct reports and the US Respiratory HCP marketing efforts for both inline and future indications-Continuous assessment and validation of brand differentiation and reasons to believe-Oversee Brand positioning and message development-Unbranded and professional campaign lead-HCP Digital MCM strategy development and tactical execution-Development of HCP in office support strategy and materials-Customer segmentation and implementation strategies-Brand lead for the Joint Regulatory Committee (JRC); oversee all JRC meetings and coordinate OPDP submission of launch materials-Lead launch planning: development of Sr. Leadership launch updates, coordinate launch meeting activities, development of sales force tactics, development of field sales business planning templates, and co-develop sales training material-Support the development and management of the Dupixent Respiratory marketing budget

Paris, France, Fr

• 2019 Marketer of the Year Award Winner• Led the Respiratory US Dupilumab HCP marketing efforts for the Nasal Polyps launch• Brand positioning and message development• Unbranded and branded professional campaign lead• Development of HCP in-office support strategy and materials• Customer segmentation and implementation strategies• Development of the non-personal strategy across segments• Continuous assessment for alignment with Dupilumab franchise strategy and opportunities to leverage franchise synergies• Support Field force recommendation and target approach• Close collaboration with alliance co-promote partners• Brand lead for the Joint Review Committee (JRC); oversee all JRC meetings and coordinate OPDP submission of launch materials• Manage advertising agency partner and other vendors to ensure proper execution of objectives

Paris, France, Fr

• Work cross-functionally with AUBAGIO commercial team members (marketing, sales, analytics, reimbursement, medical affairs, etc...) to develop and execute programs and materials that support achievement of MS business unit goals• Develop and articulate effective communication strategies for HCPs and patients that are executable, easily communicated, and clinically supported that support AUBAGIO brand strategies and critical success factors• Ensure regions & key countries buy in to and align to all global AUBAGIO promotional tactics• Effectively interact with regional and country affiliates and handle affiliate requests• Contribute and/or lead the development of annual brand planning process

Paris, France, Fr

• Responsible for developing the Renvela/Renagel global strategic brand plan and executing tactics through promotional and key opinion leader activities• Manage one direct report and provide ongoing coaching, support and feedback• Lead the coordination and execution of global conventions and tradeshows, KOL expert meetings and internal meetings with regional marketing leads and convention managers• Lead the Global Review Process for the Renal Global Strategy team which included members of global regulatory, medical, and legal• Manage development and execution of Canadian Advisory Boards in 2013 resulting in a reinvestment of the Renal business in Canada and re-examination of Renagel reimbursement in Ontario• Lead a cross-functional taskforce to develop and execute annual Renal Global Strategic Forums; meetings that included over 100 attendees representing over 35 countries• Lead the development and execution of global trainings for Renvela/Renagel impacting over 35 product managers representing over 15 countries• Lead global competitive training initiatives for new to market products• Partner with US Marketing and US Sales teams on ‘Renal University’ sales training initiative

Paris, France, Fr

Towson, Md, Us

Mba, Finance

B.S., Marketing