Sr Lob Reporting Analyst, Avp
CurrentRole Description: Own and provide analytical framework and process for improving branch and ATM distribution to support senior stakeholder decisioning. Partner with cross-functional business partners in real estate, finance, data science, regulatory controls, marketing and local operation teams to solve market and site-specific projects. Previous roles within organization include Senior Geographic Data Scientist II, Geographic Data Scientist II, and Site Analytics and Market Intelligence Manager. Lead market planning efforts for bank-wide de novo program since 2018; yielding ~140 de novo sites to date Increased planning and site scoring to double annual pipeline demands from 25 de novo to +50 in 2024 for 4+ years Apply GIS and market data input on subject sites for pro-forma modeling and deposit and household production Support other network strategies including but not limited to relocation, consolidation, M&A, refresh, downsizing, and offsite ATM Evaluate macro level market trends to stack rank “next-best” opportunity for potential expansion Manage critical Bancorp reporting requirements related to FDIC market share, investor relations communications, competitor deposit performance, and regulatory requirements such as Community Reinvestment Act (CRA); collaborations led to 2 consecutive “Outstanding” CRA ratings from the OCC (2018, 2023) Build mapping products and maintain web-based Esri portal containing operational data layers for senior management and analysts Engage with regional real estate managers and local brokers in market planning sessions, market visits, and general market planning direction Conduct annual market playbook discussions with local retail Executives to align on branch specific strategies to open, maintain, refresh, relocate or consolidate locations Liaison with local leadership on branch project timelines for market preparedness and communication as well as market performance
