Responsible for digital analytics and optimization for the Protolabs custom part quoting SaaS/Ecommerce platform• Manage analytics tracking, events, and reporting• Clean, transform, and vizualize data in DOMO• Write tracking scripts with JavaScript to track user behavior such as clicks and interactions with features• Configure a/b tests and optimization experiments with Optimizely• Create onboarding guides, tooltips, and warnings with Pendo• Manage feature flags and progressive release of new features

Managed the roadmap of new features and enhancements for EdinaRealty.com and worked closely with a team designers and developers to bring it to life• Established an agile process by coaching the team on scrum methodology and writing clear user stories• Launched new SEO friendly property search pages resulting in a 28% increase in organic search traffic YoY• Created a unique process of a/b testing SEO changes, increased click trough rates for organic search by 20%• Established a QA testing process, including unit testing, regression testing, user acceptance testing• Maintained analytics tracking and monitored data to assess traffic and opportunities• Performed user testing to gain insight on website usability

Led digital analytics and site optimization for an eCommerce website that generates $330MM/year• Led the migration to Google Analytics, including setting up eCommerce tracking, custom dimensions, events, and more• Developed an in-house a/b testing solution, saving $100k+/year in software license costs• Migrated to Tealium tag manager and configured all tagging for marketing and analytics • Generated $15MM/year through personalization and recommended products • Led the redesign of new mobile friendly product detail pages, increased conversion rate by 23%• Partnered with business units to develop their metrics, KPIs, and tracking strategy• Provided insight on customer behavior and performance to make data-driven decisions

• Freelance work included analytics consulting, front end development, and website maintenance for various small businesses and agencies• Digital Project Coordinator @ Lifetouch (4 month contract)o Coordinated content development and triaged the daily needs of 2 eCommerce websiteso Managed the production of 2,500 unique product images by collaborating with 6 designers• Digital Project Coordinator @ General Mills (3 month contract)o Created project plans, collaborated with designers and developers, and QA testingo Set up analytics dashboards for stakeholders • Digital Product Analyst @ Thomson Reuters (3 month contract)o Analysis of project management applications to inform the design of a new platform for law firmso Performed usability testing, heuristic analysis, user flows, and competitive analysis

• Website development with HTML/CSS, Javascript/jQuery, PHP, Wordpress• Integrated websites with content management systems and trained clients how to manage content• Worked with clients to develop website strategy• Designed wireframes, layout, and information architecture• Installed Google Analytics and set up dashboards for clients• Supported hundreds of clients and their websites