Eric Waddington Email and Phone Number
Hands-on, ambitious & passionate marketing leader with an analytical mind and artistic eye. Over 15 years of experience building & optimizing massively-successful marketing, advertising & sales campaigns in various industries, and hiring, training, managing & motivating employees to reach their full potential. BACKGROUND:In high school I enrolled in the Running Start program at Pierce College and earned my Associate Degree in 2001, at age 18. Soon after, I enrolled at the University of Utah and earned a Bachelor's Degree in International Business. It was at that time that I met my incredible wife, with whom I share four beautiful children. I worked full-time through college (and for several years after) as a Web Marketing Manager for a publicly traded company, managing a team that helped small businesses design, build, optimize and market websites. I traveled around the world as a public speaker, training new entrepreneurs in these e-commerce fundamentals. Since then I have helped build, grow and sell multiple small businesses. I specialize in B2B sales, operations management, team leadership & training, SEO/SEM, email marketing, e-commerce sales, lead generation, data analytics, account management, and professional writing/editing. I now have nearly 15 years of experience in these fields, and am responsible for creating, implementing and optimizing countless successful projects in business development, operations, sales/marketing, and more. I am passionate about the process of creating plans and seeing them succeed, working toward and surpassing goals, collaborating with like-minded individuals, leading teams, and helping others achieve their full potential.
Snappower
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CooSnappower Jun 2023 - PresentVineyard, Ut, Us -
Digital Marketing ManagerSnappower Dec 2022 - Jun 2023Vineyard, Ut, UsResponsible for all things e-commerce...paid ads, social media, affiliate management, content marketing, email, analytics, online marketplace management, etc. -
Director Of Digital & Growth Marketing | Chief Marketing OfficerCustom Logo Signs Nov 2012 - Dec 2022Cincinnati, Ohio, Us→ Hired, trained, managed & mentored both in-house & remote teams. → Clients include Amazon, Hardee's, US Air Force, Comfort Inn, Meijer, Haskell, Crumbl Cookies, Lyft, Universities, & businesses nationwide.→ Took over SEM (Google & Social Ads) in Q3 2021, and by Q3 2022 reduced CPA by 48.6% (from $141.28 to $72.70, and still improving: $49.23 so far in Q4) while increasing lead quantity by 57.4%.→ Designed web & mobile-friendly website, and launched SEO campaign resulting in 44.7% annual organic traffic growth from 2019-2022.→ Grew Amazon sales by 138% and Etsy sales by 96% between 2019-2022. → Pioneered a B2B wholesale/affiliate sales campaign, resulting in a 54.9%increase in total company revenue from 2021 to 2022.→ Led transition from spreadsheet-based business management (pricing/salestools, fulfillment management, budgeting, P&L, Balance Sheet, monthlyreporting, etc) to cloud-based systems (Xero & ShopVOX.)→ Created cloud-based product management system to organize productspecs/data & expedite process of listing them on e-commerce sites.→ Set up lead-generation and sales strategies, tools, processes & reporting. → Led growth from a 2-partner startup to 20 employees & contractors. -
Director Of Ecommerce & Growth MarketingAberly, Llc Oct 2019 - Dec 2021→ Managed & optimized Shopify, Etsy, Amazon, eBay, Wayfair, Google PLA/ SEM, Email Marketing, SEO, CRO, Facebook & Instagram accounts.→ Increased e-commerce revenue by 120.8% from Nov. 2019 - Dec. 2020, reaching nearly a quarter million in sales during 2020 holiday season.→ Achieved 86.3% increase in e-commerce sales from 2020-2021.→ Built results-oriented systems to organize/optimize product details, order management, sales data, competition & data analysis. -
Manager Of Web Marketing | Presenter | Sales EngineerCrexendo Business Solutions 2006 - 2012Tempe, Arizona, Us→ Promoted about once a year, from Customer Support to Team Lead, Manager, Trainer, Sales Engineer, and finally Manager of Web Marketing.→ Traveled across the US, Canada & UK speaking at convention centers, training new customers on web design, web development & SEO.→ Corporate leadership role, responsible for customer success, client retention & upselling SAAS, reporting to the executive team.→ Hands-on manager a team of Account Managers, responsible for hundreds of thousands of dollars in monthly contract revenue.→ Created, implemented & optimized SEO, SEM & Link Building campaigns.→ Led Amazon Seller training, conducted Site Audits, built Google Adscampaigns, set up custom Google Analytics reports, etc.→ In 2012 StoresOnline/Crexendo relocated to Arizona; I was offered my sameposition, but chose to remain in Utah and test the entrepreneurial waters.
Eric Waddington Education Details
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University Of UtahInternational Studies - International Business -
Pierce Community CollegeArts & Sciences
Frequently Asked Questions about Eric Waddington
What company does Eric Waddington work for?
Eric Waddington works for Snappower
What is Eric Waddington's role at the current company?
Eric Waddington's current role is Digital & Growth Marketing Director | E-Commerce, Lead-Gen, Advertising, Sales & Operations.
What schools did Eric Waddington attend?
Eric Waddington attended University Of Utah, Pierce Community College.
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