Eric Walls Email & Phone Number

Leads product development strategy creating a business case and justification on new and modified products and their required features, performance, pricing and overall value proposition that meet market needsGuides the development of media and supporting materials including literature, press releases, HTML emails, editorials, videos and price books in support of specific markets, product and application strategiesOversees Intercomp’s web and social media digital presence for specified marketsResponsible for the implementation of SEO programs and growth of social media presenceCommunicates and follows-up with sales channels for new product releases and various Intercomp promotional programsDevelops sales training and promotional tools for the Intercomp sales department and external dealer networkManages department members to guide and lead marketing communications and promotional projects to align with strategic marketing goals and objectives

Greater Minneapolis-St. Paul Area

Managed all internal and external marketing (digital, print, outreach, branding and brand development)Managed design of print materials such as business cards, flyers and other branded materialsCoordinated and executed print media advertisingMaintained and grew company social media presenceManaged updates on the Dermatology Specialists websiteManaged clinic and providers’ online reputations including physician photosDeveloped and maintained vendor and representative relationsDesigned monthly internal newsletterAssisted in various departments’ template and branding of processes and documentsManaged and communicated promotionsManaged all donations and sponsorship of local eventsCollaborated with the Human Resources Manager on internal marketing components

Eden Prairie, Minnesota

Implemented marketing and advertising campaigns by assembling and analyzing campaign results; assisting with preparation of marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendarsPrepared marketing results by collecting and summarizing key performance indicators for marketing campaignsKept promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receiptSupported marketing staff by providing data, market trends, forecasts, account analyses, new product information; relaying customer services requestsMonitored budgets by comparing and analyzing actual results with plans and forecastsUpdated job knowledge by participating in educational opportunities; reading trade publications

Minnetonka

Provided administrative support with Microsoft Office Suite and Brandworks Created and distributed strategic promotional flyers for events Provided sales support by utilizing SIMS, calling, emailing and giving community tours

Utilized strong customer service skills by greeting, offering help, and thanking customersIncreased sales by encouraging complimentary products to customersTrained new staff members on policy, procedures, and work dutiesProvided support to other departments as needed

Bemidji, Mn

Planned and implemented marketing campaignsDeveloped website content promoting company initiativesCreated press releases, PowerPoint presentations, advertisements, and internal communicationDesigned inserts, flyers, brochures, and postersCoordinated and presented promotional events with 1,000 participantsServed as public relations liaison for local media Utilized strategic promotional items to build relationships with publicManaged territory for Bagley and surrounding area

Bemidji, Mn

Utilized Microsoft Office Suite for assignments from facultyProvided administrative assistance with copy, scanning, and faxing documentsDemonstrated excellent written and verbal communication skills by providing strong customer service

Bemidji, Mn

Provided strong customer service skills in assisting students, faculty and community members Oversaw circulation of library materials and managed cash boxRetrieved course reserve materials for studentsConnected and built relationships with students to improve guest experience at the library

Master Of Business Administration - Mba

Bachelor Of Science, Marketing Communication

Activities and Societies: President's Student Commision