Eric Wang Email & Phone Number

香港特別行政區

Taipei–Keelung Metropolitan Area

• Marketing & Digital
• Lead digital solution & data-driven marketing/CRM strategy for 12 brands with total 250M USD business including Estee Lauder, La Mer, Jo Malone, Le Labo, Tom Ford, Bobbi Brown, MAC.etc.
• Spearheaded external agencies & internal cross-dept. collaborations, integrating insights from Sales, Marketing, IT, and Finance to refine marketing strategies and optimize consumer journey
• Responsible for digital consumer journey and shaping strategies across all touchpoints and drive conversion rates of engagement by working closely with cross-functional team
• Direct the integration of consumer insights and media performance tracking to unveil new opportunities for brand growth, spearheading the innovation in digital media platforms
• In charge of LINE project including vendor switch, Omni-Shopping, Custom Audience Message, 1-1 Binding, end-to-end customer service process to boost EC and OMO performanceMarket & Consumer Insight

Taipei–Keelung Metropolitan Area

• Project Management
• Lead digital transformation in TW including release APP, localization of global digital tool, implement local digital solution to enhance consumer satisfication and boost sales
• Design the digital roadmap and rollout global solutions including financial calculator, online purchasing, digital contracting, e-sign, OCR & RPA, paperless project.etc.
• In charge of local tool development such as LINE robot & KYC from vendor sourcing, contracting process, technical SPEC, solution implementation, and user training
• Enhance business process and Power BI report of financial service including B2C & B2B products such as hire purchase, leasing, insurance, warranty.etc.Digital Marketing
• Responsible for communications and project alignments with external Marketing, Media, Martech, and IT agencies, ensuring seamless execution and innovation in digital solutions and launch to dealers/channels

Taiwan, Taiwan

• Lead Retail & High-Tech team with 2 researchers and few interns
• New business development through cold call, proposal presentation, contract negotiation with Business Partner and CXO level
• Planning customized project which based on client's requirement and budget, engaging the cross function business resources to maximize utility Achievement- Conducting service agreement signing, quarterly increased 5+.

Taiwan

• APAC key account holder for Fortune 500 companies & multiple Chinese accounts
• Work closely with the regional/global business partner to provide solution and benchmarking information on daily and weekly engagement
• Provided consulting services to corporate clients including but not limited to organization strategies, market practice insights, IT solution survey, vendor sourcing.etc.Achievement- Achieved 148% & 115% of sales.

• Possess experience in market survey from FMCG, Retail, and IT industries. Engage in different function resources across sales, marketing, finance, supply chain, R&D to name a few
• Familiar with the entire sales cycle, including BD, pain point definition, customized solution, contract negotiation, resource launch, project management, invoice, credit and collection.
• Regional project experience in the APAC including China, Hong Kong, and TaiwanAchievement- 1 million+ case closed between 2019 Q4 to 2020 Q1- Customized talent mapping project and org survey for top 12 e-cigarette/vape.

International Program, Industrial Management

Bachelor'S Degree, Mechatronics Engineering

Activities and Societies: Director of the Student Association of ME department, 15th• Campus representative of IOH speech • Director of.