Marketing & Digital• Lead digital solution & data-driven marketing/CRM strategy for 12 brands with total 250M USD business including Estee Lauder, La Mer, Jo Malone, Le Labo, Tom Ford, Bobbi Brown, MAC .etc.• Spearheaded external agencies & internal cross-dept. collaborations, integrating insights from Sales, Marketing, IT, and Finance to refine marketing strategies and optimize consumer journey• Responsible for digital consumer journey and shaping strategies across all touchpoints and drive conversion rates of engagement by working closely with cross-functional team• Direct the integration of consumer insights and media performance tracking to unveil new opportunities for brand growth, spearheading the innovation in digital media platforms• In charge of LINE project including vendor switch, Omni-Shopping, Custom Audience Message, 1-1 Binding, end-to-end customer service process to boost EC and OMO performanceMarket & Consumer Insight• Leverage and deep dive Beaute Research and Kantar to inject market & consumer insights in decision making process with competitive analysis and tracking• Deliver on special projects as assigned by management such as planning and executing consumer research projects, integrating insights into ongoing brand and innovation projects.• Collaborate with regional team to bring CRM best practices to TW market including VIP reactivation, campaign dashboard, loyalty program, AI marketing tool, Tableau report .etc.

Project Management• Lead digital transformation in TW including release APP, localization of global digital tool, implement local digital solution to enhance consumer satisfication and boost sales• Design the digital roadmap and rollout global solutions including financial calculator, online purchasing, digital contracting, e-sign, OCR & RPA, paperless project .etc.• In charge of local tool development such as LINE robot & KYC from vendor sourcing, contracting process, technical SPEC, solution implementation, and user training• Enhance business process and Power BI report of financial service including B2C & B2B products such as hire purchase, leasing, insurance, warranty .etc.Digital Marketing • Responsible for communications and project alignments with external Marketing, Media, Martech, and IT agencies, ensuring seamless execution and innovation in digital solutions and launch to dealers/channels• Manage & drive traffic for all digital touchpoints including Website, LINE, APP, Social Media.etc.• Develop marketing strategy via data analysis and responsible for product proposal to management team• Manage budget and play the role as contact window with HQ & external media, creative agencies to ensure brand equity and communication material align with corporate guidelineAchievement• Rollout new CRM & Retention system to Mercedes-Benz Taiwan and 20+ business partners with 500+ users. Boosts renew & refinance sales successfully and achieve best digital KPI in APAC• Release new online application APP & customer service system for financial service business• Coordinate with Germany & Singapore team to implement online calculator tool on the website and establish a Tableau report to track digital triggered offline business• Design system integration structure for Salesforce Service Cloud & Marketing Cloud with LINE, Google Cloud Platform, and company server in Singapore

• Lead Retail & High-Tech team with 2 researchers and few interns• New business development through cold call, proposal presentation, contract negotiation with Business Partner and CXO level• Planning customized project which based on client's requirement and budget, engaging the cross function business resources to maximize utility Achievement- Conducting service agreement signing, quarterly increased 5+ new accounts and bring 2M+ revenue for business including the biggest MNC SI company in the world, top 3 IC design house of Taiwan, start-up AI company in USA & Taiwan .etc.- Set-up supply chain & finance team structure for a top retail MNC in 4 months

• APAC key account holder for Fortune 500 companies & multiple Chinese accounts• Work closely with the regional/global business partner to provide solution and benchmarking information on daily and weekly engagement • Provided consulting services to corporate clients including but not limited to organization strategies, market practice insights, IT solution survey, vendor sourcing .etc.Achievement- Achieved 148% & 115% of sales target in Q4 2020 & Q1 2021 and awarded as Top biller for total 2.5M+ project closed- Successfully build up R&D team as a global PC hub in Taiwan for a Top 10 American IC design house in Hsinchu & Taipei office- Responsible for a org-tranformation project for a NASDAQ listed company to set up an APAC finance shared service center in TW. (Project including organization consulting, ERP implement, payroll system selection, position placement .etc.)

• Possess experience in market survey from FMCG, Retail, and IT industries. Engage in different function resources across sales, marketing, finance, supply chain, R&D to name a few• Familiar with the entire sales cycle, including BD, pain point definition, customized solution, contract negotiation, resource launch, project management, invoice, credit and collection.• Regional project experience in the APAC including China, Hong Kong, and TaiwanAchievement- 1 million+ case closed between 2019 Q4 to 2020 Q1- Customized talent mapping project and org survey for top 12 e-cigarette/vape manufacturing companies in Shenzhen China