Eric Watkins Email and Phone Number
Influential, collaborative, empowering leader with 16 years of progressive experience in the CPG sector,creating and executing strategic business plans for up to 25% annual growth in sales and profit.EXPERTISE: Portfolio Management • Innovation Stage-Gate Processes • Brand & Growth Strategy • Product Lifecycle Management • Sales Planning • Trade Promotion • P&L Management• Syndicated Data Analysis • Capital Projects • Business Cases • Go-to-Market (GTM) Plans • Category Management • Forecasting • Pricing Strategy • Business DevelopmentPROFESSIONAL SKILLS:• Skilled in extraction and interpretation of syndicated data and business metrics utilized to identify new trends or opportunities, to gauge the health of an item or category, or the efficacy of a program or promotion. • Demonstrated ability to understand customer and channel business dynamics and leverage them to create brand growth strategies, marketing opportunities, and consumer selling stories. • Able to lead diverse cross-functional teams in complex long-term projects to achieve goals such as product development/launches, cost savings initiatives, or category/portfolio distribution expansion via creation of account-specific programming and partnership.
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Senior Director Of Product ManagementDanco, Inc. Oct 2023 - Present -
Director Of Product ManagementCti Foods Jan 2022 - Oct 2023Reporting into the Chief Innovation Officer, I led a team of Category Managers in owning the financial performance of the product P&L as well as dictating the strategic growth trajectory of the organization by diligently managing the product roadmap.Top Accomplishments: - Orchestrated full commercialization of over 25 new items- Revised the stage-gate process to improve opportunity conversion and go-to-market timelines- Grew the PM team by 2x and restructured category responsibilities to grow individual expertise and improve the speed and profitability of new product launches- Led 4-month external research project aimed at identifying key insights into market opportunities, capital investments and M&A activities across 5 business sectors- Captured over $4M in EBITDA savings through leading initiatives in product optimization, pricing negotiations and business rationalization -
Director Of Product ManagementVerde Oct 2020 - Jan 2022Full product portfolio P&L responsibility, managed pricing guidelines on all new and existing business, led strategic development of multi-year product innovation roadmap, oversaw execution of NPD and commercialization process on new item launches. -
Business ManagerSmithfield Foods Apr 2017 - Oct 2020Product P&L responsibility for multiple product categories and brand portfolios across retail, deli and international sales channels. Lead new item ideation and commercialization processes, item assortment changes, trade and marketing spend approvals, pricing and new item slotting approvals, consumer/category data analysis, forecasting, and sales planning processes -
Associate Business Development ManagerSmithfield Foods Dec 2015 - Apr 2017
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Business Development AnalystSmithfield Foods Aug 2014 - Dec 2015
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Sales Operations & Reporting AnalystSmithfield Foods Dec 2012 - Aug 2014
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Credit AnalystSmithfield Foods Aug 2010 - Dec 2012
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Deductions CoordinatorSmithfield Foods Jan 2007 - Aug 2010
Eric Watkins Education Details
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Marketing And Business Administration
Frequently Asked Questions about Eric Watkins
What company does Eric Watkins work for?
Eric Watkins works for Danco, Inc.
What is Eric Watkins's role at the current company?
Eric Watkins's current role is Product Management Executive - CPG & FMCG.
What schools did Eric Watkins attend?
Eric Watkins attended Benedictine University.
Who are Eric Watkins's colleagues?
Eric Watkins's colleagues are Jason Sherman, Geneva Evans, Janice Lamanna, Mike Dill, John Vasquez, Todd Chapman, Brandon Steven De La Riva Carreon.
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Eric Watkins
San Francisco, Ca -
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Eric Watkins
O'fallon, Il
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