Eric Watson Email & Phone Number

Canada

Collaborating with integrated teams to develop strategies that connect creative strategy with audiences in the most relevant and effective ways. Crafting audience led strategies that explore consumer journeys to inform channel mix and outline how the right individual is delivered the right message, in receptive moments and with the optimal format across paid and owned channels.Conducting research and facilitating strategic workshops with clients.Working with media and activation… Show more Collaborating with integrated teams to develop strategies that connect creative strategy with audiences in the most relevant and effective ways. Crafting audience led strategies that explore consumer journeys to inform channel mix and outline how the right individual is delivered the right message, in receptive moments and with the optimal format across paid and owned channels.Conducting research and facilitating strategic workshops with clients.Working with media and activation teams to integrate connections strategy into the development of tactical plans and activations to optimize creative messaging across channels for national campaigns. Briefing creative teams on tactical deliverables. Show less

Toronto, Canada Area

Crafted strategies to define channel roles and content strategy to drive reach and engagement across social platforms.Provided social media support, strategic platform guidance, and competitive intelligence to clients.Highlights:• Created strategies that allowed brands to expand their reach and connect with audiences in creative and engaging ways across social platforms.• Launched social profiles for Alesse, Pediasure, GSK Canada• Collaborated with creative team to… Show more Crafted strategies to define channel roles and content strategy to drive reach and engagement across social platforms.Provided social media support, strategic platform guidance, and competitive intelligence to clients.Highlights:• Created strategies that allowed brands to expand their reach and connect with audiences in creative and engaging ways across social platforms.• Launched social profiles for Alesse, Pediasure, GSK Canada• Collaborated with creative team to develop a first ever Instant Experience on Facebook for Volvo Canada to amplify the World Car Free Day campaign. This campaign won a Silver in the 2021 CMA awards.Clients: Alesse, Pediasure, GSK Canada, Audible Canada, Volvo Canada, Pringles Canada, Sagicor Show less

Toronto, Canada Area

Monthly Content Creation•Developed monthly content calendars and managed the content approval process with client•Used strategic insights to drive content creation•Briefed studio on monthly social creative•Developed and presented monthly social performance reportsCompetitive Intelligence•Social listening for competitive reviews to support new business researchCommunity Management•Managed audience engagement across social platformsClients: Little… Show more Monthly Content Creation•Developed monthly content calendars and managed the content approval process with client•Used strategic insights to drive content creation•Briefed studio on monthly social creative•Developed and presented monthly social performance reportsCompetitive Intelligence•Social listening for competitive reviews to support new business researchCommunity Management•Managed audience engagement across social platformsClients: Little Caesars, Kia, Merrell Show less

Toronto, Canada Area

Monthly Content Creation• Content calendar creation and maintenance • Utilize strategic insights to direct content creation• Monitoring and reporting the performance of social media content Community Management• Developed and maintained content calendars • Fostered a two-way dialogue with and managed audience engagement• Leveraged user generated content to help build brand intimacySocial strategy, building and optimizing paid social campaigns… Show more Monthly Content Creation• Content calendar creation and maintenance • Utilize strategic insights to direct content creation• Monitoring and reporting the performance of social media content Community Management• Developed and maintained content calendars • Fostered a two-way dialogue with and managed audience engagement• Leveraged user generated content to help build brand intimacySocial strategy, building and optimizing paid social campaigns. Clients:LCBO, Nikon, Fountain Tire, Union Gas, Bosch, John Deere, University of Chicago Celiac Disease Centre Show less

Toronto, Canada Area

• Coached staff on sales techniques and customer interaction models• Fostered a creative environment where customers could do more with their photos and media• Provided attentive and unmatched customer service• Created wireless solutions that met the demands and needs of our clients• Promoted mobile and wireless cultureHighlights: Consistently surpassed sales goals, took ownership and solved problems, motivated the staff to perform to the best of their ability

Toronto, Canada Area

• Brand ambassador• Executed experiential marketing activations at major events around GTA and gureilla activations• Led staff and ensured consistent messaging and engaged audiences to build brand intimacy • Promoted our range of products and services in a fun and interactive way• Complied detailed qualitative and quantitative reports with analysis of each eventHighlights: Successfully engaged large audiences to interact with our brand and download the mobile app… Show more • Brand ambassador• Executed experiential marketing activations at major events around GTA and gureilla activations• Led staff and ensured consistent messaging and engaged audiences to build brand intimacy • Promoted our range of products and services in a fun and interactive way• Complied detailed qualitative and quantitative reports with analysis of each eventHighlights: Successfully engaged large audiences to interact with our brand and download the mobile app, utilized my communication and management skills to foster a team that was capable of effectively communicating our brand and value to the public, saw results in store Show less

Ottawa, Canada Area

• Retailed men’s and women’s denim and “surf apparel”• Demonstrated strong leadership and sales techniques• Coached staff and collaborated with staffHighlights: Developed a deep understanding of retail and customer service, consistently surpassed sales targets

Ottawa, Canada Area

• Collaborated with a small team to kickstart Warren’s online presence• Designed and executed social media contests• Helped foster a digital extension of our amazing in store customer experience• Established two-way communication between our brand and our customers across social media platforms. Highlights: Created Flash for Cash photo contest, successfully grew Warren’s social media following, utilized multimedia content marketing that was broadcasted across social media… Show more • Collaborated with a small team to kickstart Warren’s online presence• Designed and executed social media contests• Helped foster a digital extension of our amazing in store customer experience• Established two-way communication between our brand and our customers across social media platforms. Highlights: Created Flash for Cash photo contest, successfully grew Warren’s social media following, utilized multimedia content marketing that was broadcasted across social media platforms Show less

Post Graduate Certificate, Digital Media Marketing, Honours

Classes: Database Marketing Strategies, Marketing Research, Web & Content Marketing, Principles of eBusiness, Social Media Marketing.

Bachelor’S Degree, Mass Communications

This program provided a great deal of understanding and insight into the ever changing media landscape. There was a strong focus on media.