Board Of Directors
Current
May 2023 - Present
AeroLeads people directory · profile
Eric Watterson Email & Phone Number
CMO | Global Content Creator | Brand Strategist
at
The Borgen Project
3 phones found
area 435 and 951
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
CMO | Global Content Creator | Brand Strategist
Location
Salt Lake City Metropolitan Area, United States, United States
Who is Eric Watterson? Overview
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Quick answer
Eric Watterson is listed as CMO | Global Content Creator | Brand Strategist at The Borgen Project, based in Salt Lake City Metropolitan Area, United States, United States. AeroLeads shows phone signal with area code 435, 951 and a matched LinkedIn profile for Eric Watterson.
Eric Watterson previously worked as Board of Directors at The Borgen Project and Chief Marketing Officer at Ifit. Eric Watterson holds Bachelor'S Degree, English Language And Literature from Brigham Young University.
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The Borgen Project
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Profile bio
About Eric Watterson
Visionary creative and marketing executive with over 18 years of experience driving growth by building high-performing teams, globally recognized brands, and transformative creative. Seasoned leader with extensive experience building brands that drive global revenue growth through innovative content creation, marketing optimization, and promotional strategies. Recognized for creating immersive fitness content core to iFit’s $2B brand portfolio. Adept at creative storytelling with a talent for cultivating innovative content and leadership styles. Possesses a strong entrepreneurial drive with a comprehensive background in all facets of brand messaging, retail, subscription services, and CPG. Skilled in retargeting, marketing optimization, SEO/SEM, affiliate, CRM, and display performances. Highly effective communicator with the capacity to interact effectively with a variety of personnel and diverse levels of clients and management.
Listed skills include Leadership, Direct Marketing, Fitness Training, Team Building, and 46 others.
Current workplace
Eric Watterson's current company
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8 roles
Eric Watterson work experience
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Chief Marketing Officer
Led all brand marketing, consumer experience, and integrated marketing for the iFit family of brands. Managed a $2B portfolio that includes Nordic Track, the world market share leader in treadmills, iFIT and SWEAT, global fitness subscription leaders, and Proform, one of the fastest growing mass market fitness brands. Headed strategy and GTM across eight.
May 2021 - Nov 2022
Senior Vice President Of Marketing
Spearheaded implementation of Integrated Marketing across full DTC and retail channels. Introduced an Ambassador Program that recruited over 400 ProForm and Nordic Track influencers. Oversaw packaging designs and redesigns for over 2,000 CPG SKUs across eight brands, building layouts that distinguished individual products while remaining true to the.
May 2007 - Nov 2022
Chief Content Officer
Constructed two full studios with eight sound stages and 17,000 assets with patented interactive content to create wholly-owned IP driving subscription revenue and LTV while also creating SaaS licensing opportunities. Generated an interactive and immersive first-person exercise experience seamlessly integrated with machines. Built a team of over 400.
Jul 2015 - May 2021
Global Marketing Director
Constructed a comprehensive startup marketing strategy, brand identity and guidelines, team, GTM, content distribution and social presence for a new brand. Identified unique filming locations for footwear marketing campaigns to introduce a new challenger brand. Acquired positive brand awareness through TV spots, owned and earned social media marketing, and.
Feb 2007 - Mar 2015
Creative Director
Led creative agency and in-house professionals to develop market-leading content for Nordic Track and ProForm with crucial collaborations with The Boston Marathon and Tour de France. Transitioned from 28.5 minute infomercials to short-form direct response spots with full digital ad support. Formulated award-winning DTC campaigns that boosted E-commerce and.
Jan 2008 - Feb 2011
Director Of International Business Development
Icon Health & Fitness
Responsible for growth and marketing markets in emerging markets in South America, Asia and Europe. Led distribution into Brazil and Latin America. Doubled distribution by negotiating joint venture agreement with largest fitness manufacturers in South America.Established sales and marketing offices in Mexico, India, Brazil and China
Apr 2005 - May 2008
Marketing Manager & Product Line Manager
Icon Health & Fitness
Designed product assortment and led marketing efforts for full kick scooter product lineup. Led design, packaging and marketing. Drove year one sales of $30M.
May 1999 - Aug 2000
2 education records
Eric Watterson education
Bachelor'S Degree, English Language And Literature
Brigham Young University
Education record
Brigham Young University Marriott School Of Business
FAQ
Frequently asked questions about Eric Watterson
Quick answers generated from the profile data available on this page.
What company does Eric Watterson work for?
Eric Watterson works for The Borgen Project.
What is Eric Watterson's role at The Borgen Project?
Eric Watterson is listed as CMO | Global Content Creator | Brand Strategist at The Borgen Project.
What is Eric Watterson's phone number?
AeroLeads has found 3 phone signal(s) with area code 435, 951 for Eric Watterson at The Borgen Project.
Where is Eric Watterson based?
Eric Watterson is based in Salt Lake City Metropolitan Area, United States, United States while working with The Borgen Project.
What companies has Eric Watterson worked for?
Eric Watterson has worked for The Borgen Project, Ifit, Altra Running, A Vf Company, Nordic Track Inc, and Icon Health & Fitness.
How can I contact Eric Watterson?
You can use AeroLeads to view verified contact signals for Eric Watterson at The Borgen Project, including work email, phone, and LinkedIn data when available.
What schools did Eric Watterson attend?
Eric Watterson holds Bachelor'S Degree, English Language And Literature from Brigham Young University.
What skills is Eric Watterson known for?
Eric Watterson is listed with skills including Leadership, Direct Marketing, Fitness Training, Team Building, E Commerce, Fitness Technology, Social Media, and Video Production.
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