Marketing Manager
Current
泰山
Responsible for total Taiwan Baijiu brand include brand position, product development, ATL, BTL, Business, Inventory and shipment.
Aug 2024 - Present
AeroLeads people directory · profile
Eric Wei Email & Phone Number
Brand and Product Lead
at
泰山
1 work email found
@diageo.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
泰山
Role
Brand and Product Lead
Location
Shanghai, China, China
Who is Eric Wei? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Eric Wei is listed as Brand and Product Lead at 泰山, based in Shanghai, China, China. AeroLeads shows a work email signal at diageo.com and a matched LinkedIn profile for Eric Wei.
Eric Wei previously worked as Marketing Manager at 泰山 and Head of Digital Commerce at Beam Suntory. Eric Wei holds Master'S Degree, Information Management from National University Of Kaohsiung.
Company email context
Email format at 泰山
This section adds company-level context without repeating Eric Wei's masked contact details.
{first}.{last}@diageo.com
86% confidence
AeroLeads found 1 current-domain work email signal for Eric Wei. Compare company email patterns before reaching out.
Profile bio
About Eric Wei
14 years of experience in brand digital marketing (9 years on the brand side and 5 years on the agency side), spanning across the spirits/low-alcohol beverage/tea industries. Proficient in new media and integrated marketing, including paid, earned and owned media, CRM, O2O, and interest commerce. Specialize in logical analysis based on insights and data, maximizing investment efficiency for different purposes. Firmly believe that a successful brand not only requires innovative marketing thinking but also macro strategies and solid data as the cornerstone.
Current workplace
Eric Wei's current company
Company context helps verify the profile and gives searchers a useful next step.
泰山
7 roles
Eric Wei work experience
A career timeline built from the work history available for this profile.
Head Of Digital Commerce
----- Responsibilities1. Social Marketing Paid & Earned and Owned Media2. Social Commerce a. Douyin: Building official accounts, influencers, and distribution stores for liquor and light spirits, achieving a 20% share of social commerce business. b. Xiaohongshu x WeChat: Establishing self-media, KOC, KOS, membership, community, and distribution systems.
Jul 2022 - Jun 2024
Senior Digital Marketing Manager
- Responsibilities 1. Social Marketinga) Annual Strategy: Develop annual digital marketing strategies for each whisky and white spirit brand.b) Paid Media: Plan and define the brand strategy for each paid media platform.
- WeChat: Created 96 pieces of content, reaching 2.4 million views and a growth of 230,000 fans.
- Douyin: Johnnie Walker developed 54 videos, resulting in 12 million views and 360,000 interactions.
- Xiaohongshu: Baileys nurtured 3000+ KOC, created 9000 UGC content, and achieved 120,000 interactions throughout the year.d) IMC: Executed 6 IMC activities for all brands in the year, achieving a 2.1 times increase in.
Dec 2020 - Jun 2022
Digital Manager
----- Responsibilities 1. Responsible for brand's digital marketing of single malt whisky2. Plan owned media content(FB, IG, YouTube and Line)3. Coordinate annual influencer marketing strategies (Facebook, Instagram, YouTube).4. Operate owned physical whisky society, recruit potential buyer and drive sales5. Create and operate CRM project (Database,Line.
Mar 2016 - Jul 2020
Digital Manager
1. Lead a team of two digital media specialists with an annual budget of approximately 10 million.2. Leverage digital media to empower holistic digital marketing for whisky brand.3. Partner with giant digital media to initiate digital campaigns.4. Conduct research on media trends and analyze the results for insights and improvement.
Apr 2014 - Feb 2016
Assistant Digital Manager
Presco(Uni-President - Digital Branch)
- Digital Marketing: Managed annual budget of USD 6 million, developed and supervised the execution of digital media (FB, YouTube) strategy & plan and leveraged advertising to enhance SOV. Led tea beverage brand.
- Team Management: responsible for the daily operation and management of the team with 5 members, energized the team… Show more
- Team Management: responsible for the daily operation and management of the team with 5 members, energized the team to outperform targets. Took charge of team members recruitment, training and performance appraisal..
May 2011 - Apr 2014
Google Advertising Planner
Taipei Ads - 台北數位集團
- Handled SEO and SEM, sustained advertising account, and analyzed advertising results.
Sep 2010 - Jun 2011
2 education records
Eric Wei education
Master'S Degree, Information Management
Bachelor'S Degree, Information Management
National Chung Cheng University
FAQ
Frequently asked questions about Eric Wei
Quick answers generated from the profile data available on this page.
What company does Eric Wei work for?
Eric Wei works for 泰山.
What is Eric Wei's role at 泰山?
Eric Wei is listed as Brand and Product Lead at 泰山.
What is Eric Wei's email address?
AeroLeads has found 1 work email signal at @diageo.com for Eric Wei at 泰山.
Where is Eric Wei based?
Eric Wei is based in Shanghai, China, China while working with 泰山.
What companies has Eric Wei worked for?
Eric Wei has worked for 泰山, Beam Suntory, Diageo, Starcom Mediavest Group, and Presco(Uni-President - Digital Branch).
How can I contact Eric Wei?
You can use AeroLeads to view verified contact signals for Eric Wei at 泰山, including work email, phone, and LinkedIn data when available.
What schools did Eric Wei attend?
Eric Wei holds Master'S Degree, Information Management from National University Of Kaohsiung.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialPeople with similar names
Check these profiles if this is not the Eric Wei you were looking for.
View similar profiles
