Eric Wei Email & Phone Number

Shanghai, Shanghai, China

Shanghai

-As a leader of the team take charge of KA client Sharp which is the TV brand of Foxconn、NBA and new business. During the two years' time, our services for Sharp, mainly focus on the IMC project, which is mainly based on e-commerce. We coordinate internal resources in Taiwan, Beijing, Shenzhen, Shanghai to serve Sharp better. Specifically, it includes communication strategy, entertainment sponsorship, online and offline media delivery, e-commerce operation, social media and public relations.-In the NBA promotion campaign, I took charge of the creative and media part，also work with my colleagues about campus offline promotion. -Also take charge of new business which mainly focus on brand consulting and brand strategy such as WM，SJF.

Shangai

-As social media director, in charge of all the social media clients and campaign. Built social media team and led team to win and service KA Metro and FENDI. Mainly provide service in comprehensive social media marketing solution, not only social media maintenance, content development, social listening, but also digital campaign.-As support team, help account service team join and win the new client pitch, such as Covestro, Buick, Continental, and AstraZeneca, etc.

Shanghai

-As the leader of Account Department ，in charge of the companies' key client – Hershey and other FMCG clients such as YAO,Sanitarium and etc.-Mainly provide service in comprehensive digital marketing solution, including digital communication strategy development, digital creativity, social marketing, SEO/SEM, website building, EPR etc. - Execute Digital Campaign & always-on activation for multiple brands, Leads projects about 20 and over 20 million RMB Marketing Budget.－A leading role in the review and evaluation of quality of all Agency major deliveries, from consumer study, brand/campaign strategy, creative briefing, creative idea, integrated communication plan etc. The Reese’s Halloween campaign also won the Golden Mouse Digital Marketing Awards in 2015.－Keeper of brand equity, agency reputation and credibility.-Working together and manage junior account server colleagues, training and teaching them with professional account service/project management knowledge, skills, experience and attitude.

Nanjing & Shanghai

-Plan & Execute online campaigns for CMCC-Jiangsu, All the projects finally reached the KPI. Build and maintain the good relationship with client to ensure the smoothness of each running projects;-Manage the overall day to day communication, execution and operations of existing accounts. Provide professional, planned and responsive account direction within internal and external partners.-Digital Marketing Strategy for International Brands in China. Including SEO, SEM, media buying, social media management, e-commerce management .- Campaign Development, implementation and tracking. Project Management and Supervision

Ningbo Zhejiang

-In charge of the companies' 10 key client integrated marketing communications projects. -Led a six-member team that in charge of social media platform and e-commerce performance.

Nanjing

As the foreign trade Integrated marketing communications consultant，get the top sales twice. As the sales manager, led a six-member team that in charge of helping the export enterprises to open up new markets. Conduct market research and analysis, grasp market opportunity, effective analysis of potential client companies operating and fiscal situation, thus avoid risk; Negotiate with customer, foreign liaison, proposal, receipts, etc.; Internally, formulate strategies, organize resources, job assignments, supervision process, etc.

Nanjing

As the foreign trade Integrated marketing communications consultant，help the export enterprises to consolidate the traditional markets and key markets and to open up new markets.