Eric Wei Email and Phone Number
Eric Wei personal email
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Senior Advertising and Marketing executive, with 8 years’ experience on Advertising / Brand Strategy / Marketing & Brand Communication and 3 years ‘experience on business development. Demonstrated success driving strategic and innovative marketing solutions with consistent performance in both strong and volatile business climates.- Excellent knowledge of digital / traditional media & Internet /social media/E-commerce/ technology;- Be proficient in both ATL / BTL / Digital & Social communication and PR experience;- Good working attitude and attention to details;- With excellent adaptability when facing the pressure and challenges. - Good team player; good at internal and external communications. - Creativity and good at strategy thinking & copy writing. Specialties: - China consumer;- Home appliances / FMCG brand / Youth / sports marketing - Creative conceptualization and writing; - EC especially Alibaba & JD- Brand / Marketing strategy; - Strategic partnerships; - Project & Product management;- Team Management;- Public relations;- Business & company operations; Business Management
Social Touch (Beijing) Co. Ltd.
View- Website:
- social-touch.com
- Employees:
- 19
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Senior Vice PresidentSocial Touch (Beijing) Co. Ltd.Shanghai, Shanghai, China
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Senior Vice PresidentSocial Touch (Beijing) Co. Ltd. Apr 2020 - Present -
Senior Account Director奥美 Aug 2017 - Apr 2019Shanghai-As a leader of the team take charge of KA client Sharp which is the TV brand of Foxconn、NBA and new business. During the two years' time, our services for Sharp, mainly focus on the IMC project, which is mainly based on e-commerce. We coordinate internal resources in Taiwan, Beijing, Shenzhen, Shanghai to serve Sharp better. Specifically, it includes communication strategy, entertainment sponsorship, online and offline media delivery, e-commerce operation, social media and public relations.-In the NBA promotion campaign, I took charge of the creative and media part，also work with my colleagues about campus offline promotion. -Also take charge of new business which mainly focus on brand consulting and brand strategy such as WM，SJF. -
Director Of Social Media / Senior Account DirectorServiceplan China Aug 2016 - May 2017Shangai-As social media director, in charge of all the social media clients and campaign. Built social media team and led team to win and service KA Metro and FENDI. Mainly provide service in comprehensive social media marketing solution, not only social media maintenance, content development, social listening, but also digital campaign.-As support team, help account service team join and win the new client pitch, such as Covestro, Buick, Continental, and AstraZeneca, etc. -
Associate Account Director电通 Aug 2015 - Jul 2016Shanghai-As the leader of Account Department ，in charge of the companies' key client – Hershey and other FMCG clients such as YAO,Sanitarium and etc.-Mainly provide service in comprehensive digital marketing solution, including digital communication strategy development, digital creativity, social marketing, SEO/SEM, website building, EPR etc. - Execute Digital Campaign & always-on activation for multiple brands, Leads projects about 20 and over 20 million RMB Marketing Budget.－A leading role in the review and evaluation of quality of all Agency major deliveries, from consumer study, brand/campaign strategy, creative briefing, creative idea, integrated communication plan etc. The Reese’s Halloween campaign also won the Golden Mouse Digital Marketing Awards in 2015.－Keeper of brand equity, agency reputation and credibility.-Working together and manage junior account server colleagues, training and teaching them with professional account service/project management knowledge, skills, experience and attitude. -
Senior Account Manager电通 Mar 2013 - Aug 2015Nanjing & Shanghai-Plan & Execute online campaigns for CMCC-Jiangsu, All the projects finally reached the KPI. Build and maintain the good relationship with client to ensure the smoothness of each running projects;-Manage the overall day to day communication, execution and operations of existing accounts. Provide professional, planned and responsive account direction within internal and external partners.-Digital Marketing Strategy for International Brands in China. Including SEO, SEM, media buying, social media management, e-commerce management .- Campaign Development, implementation and tracking. Project Management and Supervision
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Project ManagerBizark Nov 2011 - Feb 2013Ningbo Zhejiang-In charge of the companies' 10 key client integrated marketing communications projects. -Led a six-member team that in charge of social media platform and e-commerce performance. -
Business Develop ManagerAlldao Feb 2009 - Nov 2011NanjingAs the foreign trade Integrated marketing communications consultant，get the top sales twice. As the sales manager, led a six-member team that in charge of helping the export enterprises to open up new markets. Conduct market research and analysis, grasp market opportunity, effective analysis of potential client companies operating and fiscal situation, thus avoid risk; Negotiate with customer, foreign liaison, proposal, receipts, etc.; Internally, formulate strategies, organize resources, job assignments, supervision process, etc.
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Foreign Trade Marketing ConsultantGlobalmarket May 2008 - Feb 2009NanjingAs the foreign trade Integrated marketing communications consultant，help the export enterprises to consolidate the traditional markets and key markets and to open up new markets.
Eric Wei Skills
Eric Wei Education Details
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Anhui Finance And Economics UniversityEconomics
Frequently Asked Questions about Eric Wei
What company does Eric Wei work for?
Eric Wei works for Social Touch (Beijing) Co. Ltd.
What is Eric Wei's role at the current company?
Eric Wei's current role is Senior Vice President.
What is Eric Wei's email address?
Eric Wei's email address is tr****@****ail.com
What schools did Eric Wei attend?
Eric Wei attended Anhui Finance And Economics University.
What are some of Eric Wei's interests?
Eric Wei has interest in Human Rights, Health.
What skills is Eric Wei known for?
Eric Wei has skills like China Center For Certified E Manager, Marketing Strategy, Marketing, Customer Service, English, Microsoft Office, Online Advertising, Management, Strategic Planning, New Business Development, Sales, 销售线索开发.
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