Offering a full-service approach to Communication, my expertise includes Marketing, Advertising, Social Media and all manner of Graphic/Web design. Working with a number of different clients, my work has included advertising, design and event décor for major-donor based Gala events, social media expansion for local small businesses, logo design for faith-based organizations and event video production. I enjoy the opportunity to work with different clients, as it has expanded my experience and offered me to opportunity to further problem-solve, as well as assist those with Communications/Marketing needs. Working in the area of video editing and production as well as motion graphics, has further allowed me to learn and grow as a designer, working in numerous mediums and software programs.

Professor—Visual Communications • Use online learning platform and lectures to teach college-level students• Develop course leaning outcomes, materials and instructional strategies• Mentor students of all levels• Oversee advanced laboratory activities in Graphic Design.• Developed course content, proficiency requirements and overall assessments*AWARD: 2021 OUTSTANDING TEACHER OF THE YEAR—Visual CommunicationsDepartment, FIDM

Managed a team responsible for Graphic Design, Communications, Public Relations and Marketing duties for one of the largest synagogues in the Los Angeles area. Collaborated with team members, clergy members and executives to create marketing/advertising campaigns, capital and building fund campaigns and fundraising with a creative and modern aesthetic. Worked closely with staff, laypeople and all manner of members to meet all necessary project needs, as well as manage all operational and administrative tasks as necessary for the department. Managed and led the redesign of the new synagogue website, with roughly 100-500 daily visitors. Established a system of online program registration, online donations, as well as a vast audio and video library with hundreds of hours of available content. KEY RESPONSIBILITIES AND ACHIEVEMENTS: Primary designer for branding initiative project including: logo design, style guide and all associated marketing materials. Projects included: building signage, catalogs, brochures, calendars, posters, banners and flyers, as well as event invitations, gala decor and associated promotional materials. Managed synagogue e-mail advertising system including creation of all HTML based e-mail blast templates.Established a flourishing Social Media community utilizing both TWITTER and FACEBOOK for viral marketing campaignsCultivated relationships with local vendors, key community leaders and board members, as well as other directors and communication professionals throughout the community to help better promote and extend the outreach for synagogue activities and events. Established media connections used to promote programs, activities and clergy profiles throughout the greater Los Angeles community. Using a combination of local media, publications and online blogs, featured pieces from our community have been included in the Jewish Journal and the Los Angeles Times.

I was responsible for advertising and marketing, as well as graphic design, for prominent New York Bar Association. Acted as the overall Art Director for the association, head graphic designer and manager of Association website (NYCLA.ORG), as well as Continuing Legal Education division.KEY RESPONSIBILITIES AND ACHEIVEMENTS: Marketing efforts resulted in overall attendance at CLE programs increasing incrementally within each year of employment. Implemented use of targeted marketing to promote programs resulted in rising attendance for live events, as well as bar association membership. Efforts with both direct and online marketing campaigns yielded great success in providing cost effective, creative and innovative publicity, while steadily improving program attendance and sales.Established a system for producing promotional advertising materials. Projects include all manner of print and online pieces including: e-mail blasts, online banner ad design, newsletters, newspaper and magazine ads, catalogs, brochures, posters and conference/program flyers.Created a library of online programs and established an online distribution system, creating a new revenue stream for the division. Efforts in the period of 2007 to 2009 increased sales for programs in excess of 200%. Specific responsibilities included: creating the system for sales, marketing and distribution in conjunction with the CLE director, providing logistical and technical support for the online library, building and uploading new content, sales analysis and coordinating all marketing and advertising efforts.Managed the Association website, with specific responsibilities including: design, content management, site maintenance and overall site up-keep.