Led a team of five (5) strategists and oversaw all strategic output of the agency during the most financially successful period in the company’s historyDesigned the framework for the first official year of the strategy practice at the agencyPitched and won thirteen (13) new accounts, which accounted for 3.8 Million of our 5.2 Milliondollar goalSpearheaded the company newsletter and playlist with a small team of strategists anddesignersMember of the KYU DEI CommitteeBrought in a $250K opportunity through brokering a relationship with a new client to extend apartnershipAdvocated for and enacted a new pricing for our strategic offering resulting in a 17% increase inaverage deal sizeInterfaced with C-suite executive clients - ideating, pitching and executing successfulcampaigns with brands like Nike, Grammarly, The Obama Foundation, Apple, LA Dodgers Foundation, Shea Moisture, Paramount and more

Lead client pitch development and presentation with marketing and creative teamsDeveloped creative branded content ideas that capitalized on emerging market trends Identified industry influencers and creators for partnership to ensure relevancy of our best in class content Brainstorming, writing and editing, and creative strategy for all branded content RFPs

Raised $40k for the 2nd Annual Maven’s I/O conference - 6.5 times more than the prior yearDrove revenue by developing sponsorship packages and leading all sponsorship partner negotiations Developed innovative partnerships with Microsoft, Birchbox, Facebook and JP Morgan Chase to create opportunities for the brands to interface with POC engineersUtilized my network to create vendor relationships for We Build Black for in-kind donations and services through restaurants, florists, designers, event spaces etc.

Managed and owned all projects for Sprite, UBER Eats and EPIX (Godfather of Harlem) from ideation to completionCreated, curated and executed the New York City, NY influencer screening event for the EPIX series Godfather of Harlem as well as a successful private screening in Los Angeles, CA for NBA player Draymond GreenConcepted, coordinated and ensured delivery of 30 VIP seeding kits to stars and celebrities and over 200 seeding kits to various media entities and outletsRepresented ROBOT at the Coca-Cola all agency summit and presented my view of the cultural landscape, which led to multiple new Coca-Cola brand partnerships

Ideated, strategized and created winning pitches for Colbeck, Honey Bun, Quaker Oats, ICWI (Insurance Company of the West Indies), Wray & Nephew White Overproof Rum, Magnum and JB White RumDeveloped and implemented the operations strategy and workflow process for the agency from the RFP to the wrap up reportProject manager for Colbeck and ICWI overseeing all digital executions, video shoots and events activations Developed an innovative local partnership with a Jamaican data firm, helping Wray and Nephew to improve ad spend waste by 6%

Developed creative marketing strategies in response to RFPs and project managed all winning pitches to completion Managed an associate manager, coordinator and an intern and making sure all proposals were sent on time and in alignment with the sales organizations requestsCreated a slate of program offerings aligned with yearly tentpole events (Black History Month, Valentine’s Day, Black College Homecoming season, etc.)Founding member of the iOne Cultural Committee through which I created and executed the iOne Social and submitted a formal iOne office design recommendation

Created the Condé Nast Media Group digital playbook collaborating with all digital teams across all CN brands to create and package the CNMG digital advertising offeringConceptualized and created custom integrated marketing initiatives through the lens of Condé Nast media brandsDeveloped multi-million dollar branded content campaigns across print, digital, mobile, social media and event activation through the Condé Nast 23 Stories teamDrove strategy and client communication through new RFP responses and proactive opportunities

Point of contact between Sales and AdOps, Video, Events & Promotion, Web Development and Design on all accounts.Managed over $2MM in media and content partnerships with brands such as AXE, Macy’s, Hugo Boss, Bottega Veneta, Gillette, Lunchables, Jack Spade, Ralph Lauren and many othersProduced all branded content video for Complex’s fashion and grooming clients Managed 18-22 live campaigns while completing 6-10 presentations per week

Created a high volume of Power Point presentations for PHD mobile media education and client facing media proposalsCoordinated planning input from clients and PHD internal teams, issuing insertion orders and managing vendor relationshipsIdeated and worked closely with the mobile supervisor to develop pitch decks for internal teams on how they can better use mobile technology

Performed administrative duties such as heavy calendar management, answering and directing a high volume of phone calls and e-mails, as well as coordinated travel arrangements for the agent and clients.Built relationships and interfaced with managers and clients. (I.e. Chrisette Michele, Babyface, Patti LaBelle, etc.)Prepared, issued and tracked contracts for live performances.Tracked deposits and payments.Communicated with buyers and promoters to advance artist rider requirements.Selected offers that routed well with the artist’s performance schedule.