Eric Williams Email & Phone Number

Greater Atlanta Area

• Marketing Plans for Media Buys• Proven ability to successfully direct, develop, plan and execute marketing and communication efforts for a variety of clients using standard public relations and media planning strategies, often managing up to six projects at a time.• Map out event and lifestyle locations for a variety of projects that have defined target audiences. Successfully secured such locations for the demographics of urban, pop/rock, crossover and Latino audiences ranging from… Show more • Marketing Plans for Media Buys• Proven ability to successfully direct, develop, plan and execute marketing and communication efforts for a variety of clients using standard public relations and media planning strategies, often managing up to six projects at a time.• Map out event and lifestyle locations for a variety of projects that have defined target audiences. Successfully secured such locations for the demographics of urban, pop/rock, crossover and Latino audiences ranging from ages 5 to 50.• Manage a street team of 10+ people to cover target areas for each project. Such areas include clothing stores, clubs (hip-hop, R&B, rock, and adult venues), college campuses, comedy shows, concerts, entertainment centers, festivals, NFL/NBA/college sporting events, radio station events lifestyle and family outlets (video arcades, parks, skate parks, etc.), movie theatres, record stores and more.• Interface, coordinate and manage promotions for a diverse group of clientele to establish and review expectations, deliverables and meet aggressive deadlines. • Promote movies, video games, DVD’s and records for Buzztone.com, NY-Los Angles, CA; for Columbia Pictures, Warner Bros. Films and Miramax Films. • Additional Promotions Include: Major Sponsors – Sprite Truck Patrol, 2003 NBA All-Star Sprite Truck Patrol, Coca-Cola Hoops, sierra Mist, Mountain Dew Code Red, Red Bull, Winter Fresh Gum, Courvoisier Club Patrol, Cristal Beer Patrol, Seagram’s and Miller Lite; Retail Promotions – Clothing company promotions for OutKast, Felix Meuon, ECKO Ultd. Kids, Timberland Boots, Nike and Reebok.• Interface with a diverse group of clients to establish and review expectations, deliverables and meet deadlines.• Promotions/Production Assistant for Diverse Entertainment – Atlanta, GA -Los Angles, CA• Marketed promotional materials for Black Entertainment Television (BET) on a statewide mobile national Unity In the Community Tour, arranging set up, technical and audio support. Show less

Greater Atlanta Area

♦ Produced and managed engaging marketing campaigns for clients with a 360° approach via social media, print, events, promotions, video production, photo services, digital, custom publications, radio, andlive on U-Stream♦ Planned, executed, and staffed events for CVS, Colgate, Ford, Bombay Sapphire Gin, Smirnoff Vodka, and Peach Mist in various markets like Pairs-France, Atlanta, LA, NY, DC, Miami, Chicago, Detroit, Dallas, Austin, Houston, TX.♦ Discovered new cross promotion… Show more ♦ Produced and managed engaging marketing campaigns for clients with a 360° approach via social media, print, events, promotions, video production, photo services, digital, custom publications, radio, andlive on U-Stream♦ Planned, executed, and staffed events for CVS, Colgate, Ford, Bombay Sapphire Gin, Smirnoff Vodka, and Peach Mist in various markets like Pairs-France, Atlanta, LA, NY, DC, Miami, Chicago, Detroit, Dallas, Austin, Houston, TX.♦ Discovered new cross promotion opportunities to increase brand awareness for the company♦ Covered events by writing stories, taking photos, filming videos, and gathering data for the company database♦ Posted event photo and video recaps on rollingout.com via Word Press♦ Designed company event invites, flyers, magazine layouts, and sales decks♦ Managed national on-line movie promotions for RainForest Films, CBS Films, Universal Pictures,Fox SearchLight, Lionsgate, Tyler Perry Studios, Columbia Pictures, Warner Brothers Pictures♦ Managed social media networks posting and contests Show less

Greater Atlanta Area

• Best known for designing innovative client programs & marketing/advertising strategies that use technology to reinforce business themes and build corporate images through the station asset: online, on-air and on-site.• Consistently develop successful, sure-fire strategic marketing plans for local and national accounts that employ traditional and non-traditional efforts to achieve client marketing goals.• Successfully create custom proposals that are… Show more • Best known for designing innovative client programs & marketing/advertising strategies that use technology to reinforce business themes and build corporate images through the station asset: online, on-air and on-site.• Consistently develop successful, sure-fire strategic marketing plans for local and national accounts that employ traditional and non-traditional efforts to achieve client marketing goals.• Successfully create custom proposals that are tailored specifically to the overall vision and intentions of the client.• Combine heavy new-business development with ongoing management and growth of key accounts.• Skillfully negotiate contracts, implement strategies and follow through with a strong emphasis on service and development of client relationships. Show less

• Governed and managed our brand and culture of the station through effective promotions, as set forth by the established authorities of the company. Spearheaded marketing efforts for station events and clientele that led to successful on-site promotions and brand positioning.• Served as the highly respected promotions and marketing manager who responsibly coordinated and directed on-site promotions for events, live remotes & broadcasts, street hits… Show more • Governed and managed our brand and culture of the station through effective promotions, as set forth by the established authorities of the company. Spearheaded marketing efforts for station events and clientele that led to successful on-site promotions and brand positioning.• Served as the highly respected promotions and marketing manager who responsibly coordinated and directed on-site promotions for events, live remotes & broadcasts, street hits and special appearances of the WVEE/WAOK personalities and vehicles.• Managed, supervised and trained full & part time promotions staff on standard live remote/broadcast duties for station events and more specifically how to effectively execute and support successful events so that they enhanced the reputation of our clients, sponsors and station.• Known for employing superior organizational skills and utilizing them to coordinate and correspond with station program director, show producers and manage show talent at on-site events. • Served as station as an on-air/street personality at clubs, special events, and remotes.• Consistently complimented on my ability to build strong relationships with clients, both existing and new, and often chosen to serve as liaison for all other departments within the station, including sales, promotions, programming and traffic to ensure that all legs of the organization were working cohesively when putting on events. Show less