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With many years of experience in pharmaceutical communications, I continue to learn and grow. I am considered a problem solver and no matter how big or small that problem might be, I work to find creative solutions. In print, digital or any medium that suits a clients' business needs.My strength is taking a product and giving it more than just a life and a personality; I work to give it a future. Flexibility, agility, and adaptability are key in our industry. From blue-sky concepting to getting my hands dirty in the trenches, I help my team make the brand the best that it can be.
Freelance
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Art Direction And Creative DirectionFreelanceMorris Plains, Nj, Us
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Art Direction & Creative DirectionFreelance Nov 2014 - PresentNj/NyOnsite freelance Art and Creative director with more than 15 years of Pharmaceutical Advertising agency experience. From Concept to layout I am hands on and play well with others.
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Associate Creative Director, VpOgilvy Commonhealth Worldwide Sep 2009 - Oct 2014In an ever-changing business, I used my expertise and flexibility to manage both DTC and DTP. As an ACD, I supervised, concepted, and implemented ideas with my groups. From pitches and major launches like Symbicort DTC with National TV, print, web, and radio, to smaller DTP brands like Viibryd that focused mainly on print—I was everywhere and touched everything with a single focus on great creative. -
Group Art SupervisorCommonhealth Consumer Aug 2003 - Aug 2009In a perfect merge between General DTC Advertising and CRM I worked to help bridge the gap to create a more holistic advertising approach that not only drew customers in but retained them. In launching products like Crestor, I did everything from TV to retention programs, which were not only successful, but worked together to attain a common thread throughout. Other brands I focused on were Suboxone, BRACAnalysis, Yoplait, Nutropin and Yaz.
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Sr. Art DirectorXchange Group/Commonhealth Jan 1999 - Oct 2003With a focus on CRM, my goal was to bring great design together with impressive measurable results. Through TV, print, direct mail and web, we averaged an impressive 12% client retention in a world where 3% is considered great. I launched many big brands, such as Elidel, Ortho Evra, Avandia, Clarinex, and also worked on more mature brands, including Claritin, Augmentin, Ortho-Tri-Cyclen, and others.
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Art DirectorSmc Falcone/Strategic Medical Communications Oct 1997 - Dec 1998Developed and designed medical advertising that synergized with the marketing strategy. Principal responsibilities entailed the ability to artistically lead the product or service with sound design recommendations. Also assisted with proposals and estimate development for clients such as ConvaTec, SmithKlineBeecham, and Barr Labs.
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Jr Art DirectorHarrison Wilson & Associates Mar 1997 - Oct 1997Developed and designed thought-provoking advertising for the pharmaceutical industry in conjunction with Senior Art and Creative Directors. Responsibilities included laying out concepts, production, photo retouching, supporting the studio, assisting with proposals, and photo shoots. Clients included Novartis, Pfizer, and Bristol-Myers Squibb.
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Jr. Art DirectorPoppe Tyson/Bozell, Jacobs Sep 1995 - Feb 1997Right out of school, I was designing and implementing my own creations for both print and multimedia. Clients included AT&T, New Jersey Tourism, PSE&G, and Allied Signal.
Eric Wool Skills
Eric Wool Education Details
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Magna Cum Laude
Frequently Asked Questions about Eric Wool
What company does Eric Wool work for?
Eric Wool works for Freelance
What is Eric Wool's role at the current company?
Eric Wool's current role is Art Direction and Creative Direction.
What is Eric Wool's email address?
Eric Wool's email address is ew****@****lth.com
What is Eric Wool's direct phone number?
Eric Wool's direct phone number is +197335*****
What schools did Eric Wool attend?
Eric Wool attended The College Of New Jersey.
What skills is Eric Wool known for?
Eric Wool has skills like Advertising, Email Marketing, Interactive Advertising, Corporate Identity, Brand Development, Art, Online Advertising, Creative Direction, Logo Design, Concept Development, Interactive Creative Direction, Direct Mail.
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