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Eric Yang is a 凱絡媒體 Director , Digital Transformation. He is proficient in 英文.
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Director , Digital Transformation凱絡媒體 Sep 2019 - May 2023台灣 台北市 -
Associate Director Of L’Oréal Luxe Group傳立媒體 Jun 2011 - Aug 2019Taipei Internet media buy planning, strategies of advertising creative for Far Eastone Telecommunications Digital Media Plan(2011-2018) and L’ORÉAL Luxe Group(2018- now) Responsible for communicate and coordinate with the media, customers and production of inter-firm. Independently online advertising and marketing business case writing, marketing, project management and policy enforcement Monitor advertising effectiveness of the first line, and to provide recommendations of website… Show more Internet media buy planning, strategies of advertising creative for Far Eastone Telecommunications Digital Media Plan(2011-2018) and L’ORÉAL Luxe Group(2018- now) Responsible for communicate and coordinate with the media, customers and production of inter-firm. Independently online advertising and marketing business case writing, marketing, project management and policy enforcement Monitor advertising effectiveness of the first line, and to provide recommendations of website and material. Organized and planning the marketing activities of internet, and community Website i.e. the Internet / blog marketing business, Yahoo / Google keyword advertising operations, Organized and implementation activities of internal and external seminars / lectures Gather internet marketing intelligence, trend analysis and revised. Analysis of the effectiveness of online advertising and report. Update and maintenance on the existing procedures Show less -
Marketing Executive/Communication1111人力銀行(1111 Job Bank) Jul 2010 - Jun 2011Taipei Internet media buy planning, strategies of advertising creative. Independently online advertising and marketing business case writing, marketing, project management and policy enforcement Monitor advertising effectiveness of the first line, and to provide recommendations of website and material. Organized and planning the marketing activities of internet, and community Website. -
Media PlannerMedialand Digital Marketing Mar 2008 - May 2009Taipei Internet media buy planning, strategies of advertising creative, i.e. PhilipsEvent-Gift , 2009 Ford Media Plan Responsible for communicate and coordinate with the media, customers and production of inter-firm. Independently online advertising and marketing business case writing, marketing, project management and policy enforcement Monitor advertising effectiveness of the first line, and to provide recommendations of website and material. Organized and planning the… Show more Internet media buy planning, strategies of advertising creative, i.e. PhilipsEvent-Gift , 2009 Ford Media Plan Responsible for communicate and coordinate with the media, customers and production of inter-firm. Independently online advertising and marketing business case writing, marketing, project management and policy enforcement Monitor advertising effectiveness of the first line, and to provide recommendations of website and material. Organized and planning the marketing activities of internet, and community Website i.e. the Internet / blog marketing business, Yahoo / Google keyword advertising operations, Organized and implementation activities of internal and external seminars / lectures Gather internet marketing intelligence, trend analysis and revised. Analysis of the effectiveness of online advertising and report. Update and maintenance on the existing procedures Show less -
Google Advertising ProfessionalAllproducts.Com Jun 2007 - Mar 2008 Responsible for operation and service the account to Google keyword advertiser and to optimize account. Making / Planning keyword advertising project, i.e. choose the applicable keywords and ad proposals planning Keyword advertising platform operations, i.e. understanding customer needs, analysis of advertising effectiveness, customer interviews, ad optimization and help client log their ad on to the major search engines Provide improvement proposals and assistance, i.e… Show more Responsible for operation and service the account to Google keyword advertiser and to optimize account. Making / Planning keyword advertising project, i.e. choose the applicable keywords and ad proposals planning Keyword advertising platform operations, i.e. understanding customer needs, analysis of advertising effectiveness, customer interviews, ad optimization and help client log their ad on to the major search engines Provide improvement proposals and assistance, i.e. account optimization and lower CPC, to increase the effectiveness, benefits and overall return on of keyword advertising Customer relationship management Show less
Eric Yang Skills
Frequently Asked Questions about Eric Yang
What is Eric Yang's role at the current company?
Eric Yang's current role is 凱絡媒體 Director , Digital Transformation.
What is Eric Yang's email address?
Eric Yang's email address is er****@****rld.com
What schools did Eric Yang attend?
Eric Yang attended 東南科技大學.
What skills is Eric Yang known for?
Eric Yang has skills like Google Adwords Professional, Yahoo Search Marketing, Online Advertising, Digital Marketing, Advertising, Digital Media, Digital Strategy, Marketing, Social Media Marketing, Online Marketing, Marketing Strategy, Project Management.
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