Developed, managed, and evaluated digital products to optimize conversion across mobile, internet, and non-digital channels––increasing acquisition and retention from product concept to operational execution.• Led a team of 8––accountable for digital strategy to improve portfolio performance across sales and servicing OKRs, aligning tactical roadmaps to strategic objectives. • Drove audience segmentation for personalized targeting and content management by prioritizing internal data science teams, using Machine Learnings––achieved a 14% lift in ROI. • Conceptualized cross-channel campaigns using automated personalization and executed designs using random forest algorithms and multi-variate testing––lowered acquisition cost by 30%.• Managed all aspects of reporting and analytics for digital funnels to include traffic sources, campaigns, audiences, anomalies, and comparisons to non-digital channels.• Selected onto the Consumer Leader Program (2 selections among 400+ within the digital organization).• Received Valiant Award for top 1% performance among 25K+ employees, globally.

Defined and managed the delivery of enterprise-level strategic projects to optimize product portfolios, serving as primary conduit between steering committees and working groups among the lines of business. • Led third-party consulting engagements with up to 4 internal teams to optimize discretionary OPEX portfolio ($200M) by leveraging quantitative and qualitative data primarily using CHAID/CART models.• Led design and delivery of the Digital Innovation portfolio ($100M) to include resource definitions, design/experiences, technology platforms, member needs, market analytics, and competitive benchmarks. • Designed and managed strategy for the bank's investment portfolio ($21B)––generating an additional $12M of VaR-adjusted income per year by successfully recommending trades in structured products ($3B).• Identified and allocated work streams across Bank and Chief Investment Office to include efficient portfolio modeling, total balance sheet interest rate shocks, and equity net present valuation; presented findings to C Suite for board approvals.

Led operational and financial restructurings, performance improvement initiatives, due diligence assessments, sales of non-core business units, and loan workouts for middle-market companies. • Acted as interim CFO; held P&L ownership of cash management for major equity sponsors. • Negotiated aggressive financing terms for a $250M cash flow-based financing with 19+ lenders and led refinancing of debt portion of capital structure in the form of a $165M asset-based (food processing client).• Implemented a marketing strategy based on industry pricing, forecasted cost structures, and managed auction to a strategic buyer–– increasing creditor recovery rate by 300% for a major wine producer.

Developed and serviced an institutional account base including: banks, insurance companies, investment advisors, and levered funds.

Designed and developed online distribution channels for wholesale and consumer product offerings, forecasting demand, coordinating pricing strategies, and optimizing product launches. Clients included money center banks, wealth and asset managers, exchanges and clearing houses.

Performed system integrations and built customized software programs to meet business functional requirements for Oracle Financials.