Eric Yeung Email and Phone Number

- Plan and generate roadmap for new initiatives of digital channels- Take ownership to prepare and roll out the campaigns to drive business targets- Track and analyze data of campaigns and take necessary changes for future promotions

- Develop marketing plans and monitor the progress to ensure they are effectively executed - Act as a project leader to oversee multiple digital marketing campaigns with end to end management, from creative development, copywriting, budget control, customer journeys, and performance tracking- Track and analyze online data and implement new marketing plans based on social media engagement

- Manage different social media (e.g Fb, Wechat, Ig) to increase awareness of company’s retail shops and brands- Develop company’s e-commerce website with end to end management, including design, UX/UI, operations, logistics, payments, and after-sales service- Monitor the KPIs, budget, ROI, and timeline of all e-commerce projects and digital marketing campaigns- Generate CRM program and loyalty club to create customer’s data base

- Responsible for the brand management, e.g brand image maintenance and brand marketing initiatives - Work closely with internal parties for different brand marketing projects, including in-store events & co-op advertising, etc- Formulate brand strategies and business plans in wholesale business- Assist in China business development (Southern China region)

- Maintained good relationship with current clients and developed ongoing business- Coordinated with two retail stores and office in China for business implementation issues

- Maintained good relationship with existing or prospective clients- Analyzed data of different funds based on the historical reports, financial analysis and market trends