Eric Yeung

Eric Yeung Email and Phone Number

Digital Channel Manager at BEA | Online Banking @ The Bank of East Asia, Limited (BEA)
hong kong, central and western district, hong kong
Eric Yeung's Location
Hong Kong SAR, Hong Kong
About Eric Yeung

I had more than 10 years all rounded experience in marketing, especially in digital marketing, project management, and event management. I am familiar B2B & B2C offline and online business. As a project leader, I am sensitive to numbers and able to do insightful analysis. Also, I like to make synergy of different marketing programs and drive business growth with out-of-box ideas.

Eric Yeung's Current Company Details
The Bank of East Asia, Limited (BEA)

The Bank Of East Asia, Limited (Bea)

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Digital Channel Manager at BEA | Online Banking
hong kong, central and western district, hong kong
Website:
hkbea.com
Employees:
2700
Eric Yeung Work Experience Details
  • The Bank Of East Asia, Limited (Bea)
    Channel Planning And Development Manager
    The Bank Of East Asia, Limited (Bea) Nov 2021 - Present
    Hong Kong, Hong Kong Sar
    - Plan and generate roadmap for new initiatives of digital channels- Take ownership to prepare and roll out the campaigns to drive business targets- Track and analyze data of campaigns and take necessary changes for future promotions
  • 香港八達通
    Assistant Marketing Manager
    香港八達通 Jul 2019 - Oct 2021
    - Develop marketing plans and monitor the progress to ensure they are effectively executed - Act as a project leader to oversee multiple digital marketing campaigns with end to end management, from creative development, copywriting, budget control, customer journeys, and performance tracking- Track and analyze online data and implement new marketing plans based on social media engagement
  • Okia Optical Company Limited
    Assistant Marketing Manager
    Okia Optical Company Limited Aug 2017 - Jun 2019
  • Okia Optical Company Limited
    Senior Marketing Executive
    Okia Optical Company Limited Aug 2015 - Jul 2017
    - Manage different social media (e.g Fb, Wechat, Ig) to increase awareness of company’s retail shops and brands- Develop company’s e-commerce website with end to end management, including design, UX/UI, operations, logistics, payments, and after-sales service- Monitor the KPIs, budget, ROI, and timeline of all e-commerce projects and digital marketing campaigns- Generate CRM program and loyalty club to create customer’s data base
  • Europe Group Holdings Ltd
    Brand Executive
    Europe Group Holdings Ltd Jan 2015 - Jul 2015
    Hong Kong
    - Responsible for the brand management, e.g brand image maintenance and brand marketing initiatives - Work closely with internal parties for different brand marketing projects, including in-store events & co-op advertising, etc- Formulate brand strategies and business plans in wholesale business- Assist in China business development (Southern China region)
  • Europe Group Holdings Ltd
    Brand Assistant
    Europe Group Holdings Ltd Jun 2013 - Dec 2014
    Hong Kong
  • Ko Sing Fashion Company
    Assistant To Managing Director
    Ko Sing Fashion Company Oct 2012 - May 2013
    China
    - Maintained good relationship with current clients and developed ongoing business- Coordinated with two retail stores and office in China for business implementation issues
  • Amtd Financial Planning Ltd
    Senior Financial Planner
    Amtd Financial Planning Ltd Sep 2011 - Sep 2012
    Hong Kong
    - Maintained good relationship with existing or prospective clients- Analyzed data of different funds based on the historical reports, financial analysis and market trends

Eric Yeung Skills

Brand Management Project Management Account Management Product Development Event Planning E Commerce Digital Marketing Leadership Branding And Identity Project Planning

Eric Yeung Education Details

  • University Of Southern California
    University Of Southern California
    Business Administration

Frequently Asked Questions about Eric Yeung

What company does Eric Yeung work for?

Eric Yeung works for The Bank Of East Asia, Limited (Bea)

What is Eric Yeung's role at the current company?

Eric Yeung's current role is Digital Channel Manager at BEA | Online Banking.

What schools did Eric Yeung attend?

Eric Yeung attended University Of Southern California.

What skills is Eric Yeung known for?

Eric Yeung has skills like Brand Management, Project Management, Account Management, Product Development, Event Planning, E Commerce, Digital Marketing, Leadership, Branding And Identity, Project Planning.

Who are Eric Yeung's colleagues?

Eric Yeung's colleagues are 纪来庭, Jason Lee, Julia Sit, Niki Leung, 陈洪旭, Ch W, Phoebe Sit.

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