Erica Baccus is a President at Baccus Research Group. Colleagues describe her as "If you ever need to understand what customers or prospects think about your brand, value prop or market position - Erica is THE person to call." and "I have worked with Erica both as a colleague and as a client. Her ability to hone in the most salient marketing issues and provide honest, new perspective and fresh insight was powerfully effective. Her work continues to drive the fundamental strategic nmarketing direction of the brands to this day."