Erica Calhoun Email and Phone Number
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Innovative marketing leader with over 20 years of experience designing best-in-class marketing strategies and growing revenue for B2B and B2C organizations. Recognized as a top achiever consistently designing multi-million dollar marketing strategies, overseeing a portfolio of leading brands, and surpassing sales quotas. Awarded employee of the year and nominated as woman of the year within industry. A results-oriented, creative thinker with fiduciary and people leadership expertise. Demonstrated ability to grow businesses by applying creative and strategic problem solving across all marketing disciplines. Recognized subject matter expert on diversity and inclusion, serving as company Chairperson of Diversity, Equity & Inclusion Council, focusing on creating a more inclusive workforce through hiring, training and retention of diverse employees. Areas of Expertise: #B2B & #B2C #MARKETING | #ACCOUNTMANAGEMENT #SALES | #BRANDDEVELOPMENT | #PUBLICRELATIONS | #MEDIARELATIONS | #CRM | INTERNAL & EXTERNAL #COMMUNICATIONS | #FINANCIALMANAGEMENT | #TEAMLEADERSHIP #BUSINESSDEVELOPMENT | #STRATEGYDEVELOPMENT | #PROJECTMANAGEMENT |#EVENTPRODUCTION & #EXECUTION #OMNICHANNEL | #DIVERSITY, #EQUITY & #INCLUSION #NBA #WNBA #NFL #MLB #NHL #USOPEN #SUPERBOWL #ALLSTARGAME #NCAA #EVENTDESIGN #USOC ##OLYMPICGAMES #LUXURY #VIP #EXPERIENCES #GAMING #BUDGETMANAGEMENT #LEADERSHIP #GIFTING #ACTIVATION #HOSPITALITY #TOUCHPOINTS #PROGRAMDEVELOPMENT #COMMUNITYRELATIONS #COMMUNITY #MEDIARELATIONS #PUBLICRELATIONS #ACCOUNTMANAGMENT #KEYACCOUNTS
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Senior Vice President, Head Of Experiential MarketingPublic Label May 2021 - PresentDenver, Colorado, UsLead the experiential marketing practice at Public Label. We are culture hackers and blend the immense power of cultural movements with a deep understanding of consumer motivations to create meaningful connections between brands and consumers through live, in-person, virtual and hybrid experiences.
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Board MemberWise Nyc Metro (Women In Sports And Events) Feb 2020 - PresentBoard Member & Chairwoman of the Program Panel Events Committee. Leads the chapter's program panel activity including the national signature Power Play panel held annually in March and oversees the NY, NJ and CT events subcommittee. -
Vice President, B2B-B2C Key Account Management ExecutiveMktg Apr 2014 - Jun 2021New York, Ny, Us• Client Management: Serve as the epicenter for agency's key client activity, driving business and identifying areas of opportunity for improving and growing client portfolios, including high tech verticals and lifestyle accounts, including entertainment and sports sponsorship, live events, retail marketing and B2B engagement.• Financial Management: Oversee top-20 client relationships, achieving annual revenue goals. Manage P&L, forecasting budgets and revenue streams. Manage marketing efforts that generate leads, increase revenue, and maximize ROI.• Marketing: Develop and execute business-oriented, customer-centric marketing services at the Executive level. Lead marketing programs that maximize customer acquisition, loyalty, retention and profitability. • Brand Management: Oversee key clients and manage branding for Microsoft, Amazon, Facebook, Airforce, Google, YouTube, Canon, LVMH-Bvlgari, DAZN, Fanatics, MLS, William Hill, PepsiCo, Wells Fargo, AIG, Pillsbury, Chex Mix, United States Olympic Committee, Sports Illustrated, AT&T, ESPN, Kodak, Viacom, ABC, BET, MLS, MLB, NFL, NBA, US Soccer. • Account Management & Sales: Work with key clients to define their brand proposition, focusing on driving sales and market share. Strengthen client relationships by understanding the clients’ businesses, driving new revenue opportunities. Manage Financial planning process achieving account growth, client satisfaction and retention. ROI Mgmt• Strategic Leadership: Set strategic direction for client projects and execute a clearly defined marketing strategy that has resulted in deeper customer relationships and rapid growth. Create the strategic vision, execute marketing programs which drive business results. .Chairperson, Diversity, Equity & Inclusion Council - North America (2020 – 2021)• Diversity, Equity & Inclusion: Lead council’s work in diversity, equity and inclusion focusing on helping employees to successfully understand diverse perspectives and backgrounds. -
Director, Account ServicesTeam Epic Feb 2013 - Apr 2014Westport, Ct, Us -
Senior Account ManagerTeam Epic Jun 2010 - Feb 2013Westport, Ct, UsTeam Epic operates as a sports and entertainment marketing agency. Its services include strategic consulting, brand promotions, retail marketing, event management, customer entertainment, experiential marketing and research & evaluation. The company has offices in Norwalk, Connecticut, Atlanta, Georgia; Charlotte, North Carolina; San Francisco, California; As of Jauary 2005, Team Epic operates as a subsidiary of Aegis Group plc
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Account ManagerVivid Marketing Feb 2007 - Jun 2011SoBe Life Water National Sampling Day - 2008 Pro Awards Finalist -Best Campaign Generating Brand Awareness and Trial Recruitment
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Sr. Marketing ManagerMauldin Brand Agency Oct 2003 - Feb 2007Atlanta, Ga, UsSr. Marketing & Entertainment Manager/Producer; Marketing Manager/Producer Established branding division and led marketing efforts for major clients. Developed and executed a clearly defined marketing strategy to drive rapid growth, focusing on creating scalable growth marketing strategies.• Marketing: Created integrated motorsports and lifestyle platform. Developed and executed the brand strategy for each client. Designed creative assets and marketing materials, which resulted in greater brand awareness and customer acquisition. • Brand Management: Established branding division and led marketing efforts for major clients, including NASCAR, Nextel, Craftsman, BET, So So Def Entertainment, Atlanta Worldwide Touring, Lightning53 Fashions, Artistic Control Management, Wendell Scott Foundation, Columbia Records, Def Jam Records, and AEG. • Strategic Development: Developed and executed a clearly defined marketing strategy to drive rapid growth, focusing on creating scalable growth marketing strategies. • Training: Created content for training manuals and facilitated training modules. • Account Management: Developed and nurtured client relationships with mid to senior level clients across accounts. Engaged, attracted and built loyalty with prospects as well as with existing customers. Secured national sponsors and produced tent pole events and major sponsorships. Served as client relations manager for NASCAR, fashion and musical talent. • Partnerships: Secured sponsorships and endorsement on the top grossing musical tour and worked with chart-toping artists and producers. Managed vendor and agency (PR, digital and media) partnerships. Oversaw internal and external communications and manages relationships with media buyers. • Diversity & Inclusion: Developed a diversity program with NASCAR, securing partnerships with NASCAR and other motorsport brands like Craftsman to sponsor the program. -
Public Relations DirectorPhoenix Mercury 1997 - 1998Phoenix, Az, UsServed as the primary NBA/WNBA/League Liaison. Managed relationships with in-house media and influenced creative development for OOH, merchandise, in-arena and digital for team launch. -
Greek Life Coordinator - Student ActivitiesArizona State University 1994 - 1997Tempe, Az, UsServed as member of executive level committees and Boards. Oversaw program development and strategy development, training and development of staff. Reported directly to Provost.Managed nation’s 5th largest Greek Life program. Launched African American and Latino Greek organizations. Served as the multi-term Sports Marketing Committee Chair. -
Asst. To Assoc. Vp Of Student ServicesMissouri State University 1991 - 1994Springfield, Mo, UsDirector of Athletic Academic Assistance ProgramNCAA Compliance CommitteeAppointed by the Board of Regents to Develop The Achievement Center for Intercollegiate Athletics. Served as University representative for NCAA compliance and review.
Erica Calhoun Skills
Erica Calhoun Education Details
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Arizona State UniversityMasters Of Social Work -
Wharton OnlineAnd Related Support Services
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Missouri State UniversityCommunications: Rhetoric
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Missouri State UniversityPublic Relations/Image Management & Rhetoric And Composition/Writing Studies
Frequently Asked Questions about Erica Calhoun
What company does Erica Calhoun work for?
Erica Calhoun works for Public Label
What is Erica Calhoun's role at the current company?
Erica Calhoun's current role is Senior VP, Head of Experiential Marketing @ Public Label | Board Member.
What is Erica Calhoun's email address?
Erica Calhoun's email address is ec****@****ktg.com
What is Erica Calhoun's direct phone number?
Erica Calhoun's direct phone number is +120383*****
What schools did Erica Calhoun attend?
Erica Calhoun attended Arizona State University, Wharton Online, Missouri State University, Missouri State University.
What are some of Erica Calhoun's interests?
Erica Calhoun has interest in Social Services, Children.
What skills is Erica Calhoun known for?
Erica Calhoun has skills like Event Management, Integrated Marketing, Relationship Marketing, Sports Marketing, Marketing, Sponsorship, Social Media Marketing, Brand Development, Mobile Marketing, Marketing Strategy, Event Planning, Brand Awareness.
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