-Led the development and implementation of integrated public relations strategies for 25 accounts, resulting in a 40% increase in media coverage and brand visibility across multiple channels, including broadcast, print, and social media.-Successfully crafted a strong and consistent brand voice, driving global campaigns that generated a 25% increase in audience engagement and brand recognition.-Partner closely with creative teams on strategy, and execution across multiple channels of broadcast, print and social media channels.

-Formulated sustainable processes for business development, team culture and while strategically amplifying client’s projects and businesses. -Implemented strategic processes and standardized protocols that improved workflow efficiency by 30%, ensuring consistent and high-quality deliverables.-Secured multi-pronged cover opportunities for A-List talent-Leverage industry insights as appropriate to identify and address business needs to strengthen the brand's voice and maximize revenue opportunities.

• Drafting media releases and public relations proposals for national, regional and international press outreach; securing placement in Teen Vogue, Shape, People Style Watch, Elle, Seventeen, Just Jared, Shape, L.A. Confidential, Girls’ Life and Backstage• Develop and maintain relationships with agents, assistants and cultivating relationships with television bookers bookings on The View, Jimmy Kimmel Live, KTLA, Good Day New York and The Real to name a few• Carefully advising talent on media strategies as well as covering clients on-site for broadcast interviews, photo shoots, red carpets and junkets• Managing client and vendor relations for third party services as well as securing red carpet looks for talent

•Writing and editing client pitches, biographies and new business proposals for online, digital, television and print strategy. •Pitching and securing local and national media for celebrity clients, coordinating interviews with managers and producers as well as coordinating international and domestic press trips. •Monitoring daily print, online and television as well as determining pitch angles for branding and campaigns.•Composing mood board for client photos shoot, covering clients at red carpet events, photo shoots and award presentations-ensuring that clients remain on message according to brand. •Orchestrating Emmy campaigns for clients ensuring optimal exposure in the trades, magazines and industry events.•Coordinating hair, make-up and styling logistics within budget and adhering to time guidelines. •Covering celebrity clients at award shoes, photo shoots as well as on-camera interviews.

• Manage website updates utilizing CMS • Ensure site is free of spelling, grammar and punctuation errors• Manage updates of photos, text and home pricing• Invoice reconciliation and expense reporting• Assisted as community manager of social media sites• Troubleshoot website malfunctions and provide remedy• Liaison between digital team and KB divisions, ensuring optimal follow through of marketing standards

• Pitching and securing media for talent• Rolling Calls• Writing clear, concise biographies and press releases• Covering red carpet events, photo shoots and studio interviews with talent• Building media lists • Served as unit publicist for 'Generation Iron,’ (2013) docudrama ; pitch and secured several media outlets for producer and director• Following up with talent, stylists, vendors; reconciling invoices and preparing schedules• Pulling merchanidse for talent for various photo shoots and events • Contacting regional and national press to schedule interviews

• Manage social media sites, ensuring optimal exposure through the use of strategic updates, SEO, and brand management • Plan and coordinate the scheduling of community outreach events, initiatives and fundraisers• Write, edit and distribute press releases • Represent organization at community events and media panels• Configure marketing plans for local businesses • Planned arts and media showcasing multi-cultural arts and community programs • Host in store marketing events such as grand openings, and family night• Schedule media appearances for 2011 North Carolina Teacher of the Year

• Quality check documents for production line, content, and accuracy• Data entry of accurate policy numbers into company portal • Maintain the inventory of production lines by utilizing Microsoft Excel• Identifying error messages and correct data by researching policy numbers in mainframe and company database• Presented department duties, efficiency, goals and objectives at quarterly meetings

• Maintain visual displays of merchandise according to current trends and sale initiatives • Styling mannequins according to store directive and store objectives and goals• Implement frequent buyer strategies to increase customer retention and loyalty• Assess the needs of customers to deliver quality service • Exceed daily sales quotas • Serving as a personal shopper to guests, listening to their needs and ensuring guests are presented with viable options

• Order office supplies and equipment, expense reporting answering and directing calls, as well as distributing mail • Assist in managing media calendar for events, speaking engagements, and appointments• Complete voice-overs for health and safety videos, ensuring students and faculty were aware of university protocol• Managing archiving of photos, newspaper and magazine clippings• Assist with managing tradeshow and health fair preparations; marketing materials, videos, and speakers• Plan multicultural student and staff luncheons, chancellor’s holiday event and multicultural initiatives • Monitor blogs and social media for quality control and reputation management • Maintain a neat and welcoming reception area

• Proofread media kits and made appropriate recommendations for clarity and exposure • Collaborate with local businesses to raise funds for technological advancement through event planning • Write and edit media releases according to school news and updates• Represent New Hanover County Schools (NHCS) at community workshops, programs, and attending School Board Meetings• Produce segments on student topics, contacting guest speakers and organizing onsite, video interviews• Assisted in preparing chief communications officer for interviews • Moderator of ‘Between the Game’ video segment, reporting on education initiatives, county concerns and student news