Erica Dickison Email & Phone Number

• Responsible for B2C strategy, implementation, and analysis of all Paid Search, Paid Social, Display, and Marketplace campaigns across multiple channels (Google, Facebook, Bing, LinkedIn, and Online Marketplaces) for two products. • Manage annual advertising budget. Make autonomous decisions about how to allocate the budget by channel. • Efficiently grow overall Digital Advertising new customer count while reducing CPA and increasing ROI. • Lead A/B testing efforts across channels including product price testing, creative testing, ad copy testing, audience testing, and new channel testing. • Implement tags, tracking pixels, and UTM parameters across channels for data analysis in Google Analytics, Tableau, Domo, Facebook Ads Manager, Google Ads Manager, and Microsoft Ads Manager. • Set up automated audience segments in Braze and Segment. • Grow the prospect list by implementing and monitoring lead generation efforts. • Report KPIs weekly to the CMO and business leadership team, outlining suggestions for future strategy. • Collaborate with Email, MarTech, SEO, Content, and Social teams to ensure a cohesive marketing strategy across channels. • Serve as the main point of contact between the Marketing Team and creative agency partners. Write up comprehensive creative briefs for agency partners.

Washington, District Of Columbia, United States

Charlotte, North Carolina

• Ran Paid Search campaigns for the CreditCards.com account and maintained a target monthly Contribution Margin• Led testing initiatives on Google Ads Manager and Microsoft Ads Manager. Continually iterated strategies for both platforms.• Collaborated with Customer Experience and SEO teams to develop and optimize the prospect’s end-to-end research journey (initial online search to conversion)• Analyzed paid search performance and prepared comprehensive reports daily, weekly, and monthly. Distributed reports to team members that are aligned to the CreditCards.com account via partnerships and vertical teams.• Presented key findings and trends from performance reports to the leadership team in bi-weekly financial performance meeting

Mclean, Va

• Wrote 7 blog posts and 3 case studies for the Yoko Co. website, and optimized those posts for SEO and readability• Implemented keyword research through HubSpot• Participated in website development projects including: proposal development, client-facing strategy sessions, milestone deliverables, final delivery and outcome discussions• Managed all Yoko Co.’s social media (Facebook, Twitter, LinkedIn, YouTube)• Prepared client content audits

Floyd, Va

• The client had two goals: 1) expand awareness to potential prospects and 2) drive foot traffic to their booth at a popular craft fair• My team created content for social media: ads, Facebook posts; as well as educated Phoenix Hardwoods on how to leverage and manage social media as part of their overall marketing strategy• In three months, we tripled the client’s Facebook views, sales increased 23%, the clientele broadened, and they sold out of three furniture categories

Arlington, Va

• Analyzed trends in data for email newsletter• Developed and presented an improvement plan for future online engagement• Wrote 9 page technology advisory about bridging the digital skills gap across the parent company and subsidiary organizations

Marketing Management, Marketing

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Minor in Sustainable Natural Environments; Study Abroad in Lugano, Switzerland; Collegiate Women in Business.