Erica Dickison Email & Phone Number

• Responsible for B2C strategy, implementation, and analysis of all Paid Search, Paid Social, Display, and Marketplace campaigns across multiple channels (Google, Facebook, Bing, LinkedIn, and Online Marketplaces) for.
• Manage annual advertising budget. Make autonomous decisions about how to allocate the budget by channel.
• Efficiently grow overall Digital Advertising new customer count while reducing CPA and increasing ROI.
• Lead A/B testing efforts across channels including product price testing, creative testing, ad copy testing, audience testing, and new channel testing.
• Implement tags, tracking pixels, and UTM parameters across channels for data analysis in Google Analytics, Tableau, Domo, Facebook Ads Manager, Google Ads Manager, and Microsoft Ads Manager.
• Set up automated audience segments in Braze and Segment.

Washington, District Of Columbia, United States

Charlotte, North Carolina

• Ran Paid Search campaigns for the CreditCards.com account and maintained a target monthly Contribution Margin
• Led testing initiatives on Google Ads Manager and Microsoft Ads Manager. Continually iterated strategies for both platforms.
• Collaborated with Customer Experience and SEO teams to develop and optimize the prospect’s end-to-end research journey (initial online search to conversion)
• Analyzed paid search performance and prepared comprehensive reports daily, weekly, and monthly. Distributed reports to team members that are aligned to the CreditCards.com account via partnerships and vertical teams.
• Presented key findings and trends from performance reports to the leadership team in bi-weekly financial performance meeting

Mclean, VA

• Wrote 7 blog posts and 3 case studies for the Yoko Co. website, and optimized those posts for SEO and readability
• Implemented keyword research through HubSpot
• Participated in website development projects including: proposal development, client-facing strategy sessions, milestone deliverables, final delivery and outcome discussions
• Managed all Yoko Co.’s social media (Facebook, Twitter, LinkedIn, YouTube)
• Prepared client content audits

Floyd, VA

• The client had two goals: 1) expand awareness to potential prospects and 2) drive foot traffic to their booth at a popular craft fair
• My team created content for social media: ads, Facebook posts; as well as educated Phoenix Hardwoods on how to leverage and manage social media as part of their overall marketing strategy
• In three months, we tripled the client’s Facebook views, sales increased 23%, the clientele broadened, and they sold out of three furniture categories

Arlington, VA

• Analyzed trends in data for email newsletter
• Developed and presented an improvement plan for future online engagement
• Wrote 9 page technology advisory about bridging the digital skills gap across the parent company and subsidiary organizations

Marketing Management, Marketing

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Minor in Sustainable Natural Environments; Study Abroad in Lugano, Switzerland; Collegiate Women in Business.