Erica Taft, Mba, Capm Email & Phone Number

Fayetteville, Arkansas Area

Bentonville, Arkansas, United States

Set ground work for 2021 Kroger promotions on shelf, coupons, & magazine optimization.• Presented gaps in Dotcom & Covid impact leading too company drive to bolster retailer dotcom presence.• Led tutorial session with dotcom team about item uploads through Walmart’s Supplier Center & shared tutorial of heatmaps template I created to optimize retailer target marketing & identify potential drive-thru locations.• Partnered with Replenishment team to develop a tracker for weekly customer updates.

Fayetteville, Arkansas Area

Scripted Promotional Materials for Media Sponsors used in Wear Red Day radio & television promotions, along with delivering in person thank you gifts to supplier sponsors in the area.• Built ongoing database used to identify & survey needs for CPR kits in schools & NICUs within the Southwest area comprising of six states.• Fundraised, processed, and itemize over 100 products for Silent Auction Events, Go Red & Paint the Town Red.

I created reports for business partners across three brands in four separate categories.I learned the item setup & maintenance process working with Walmart Dotcom and internal partners to update over 200 cosmetic items.

Bentonville, Arkansas

I was responsible for analyzing and evaluating weekly reporting using Retail Link, IRI, and ECRM data, to provide key insights into the frozen food category. Creating ad hoc reports to evaluate product performance is a crucial role in my position, along with keeping the DSD teams fully informed abut new promotional activities.

Master Of Business Administration - Mba, Logistics, Materials, And Supply Chain Management

Bachelor'S Degree, Marketing, 3.5 Gpa

Activities and Societies: Gamma Beta Phi Honor Society National Society of Collegiate Scholars Chancellor's List Dean's List (Fall 2011)