Erica W. Email & Phone Number

United States

Constructed a modernized employer brand identity and streamlined messaging across public social channels and internal and executive communications Translated employer value proposition into powerful and creative social campaigns, demonstrating Hitachi Solutions’ unique environment, character and cultureCrafted and published net-new candidate-facing social content, showcasing a 92% favorable employee review rateResearched and authored 12 Hitachi Solutions culture blogs over 6-months aimed at potential candidates, increasing traffic to careers page by an average of 15% month over monthRevamped Hitachi Solutions.com/About Us framework and authored new content across 11 categoriesPartnered with 10 employee resource group stakeholders and further developed and defined company diversity, equity and inclusion (DE&I) initiativesAdvised Hitachi Solutions Costa Rica tiger team comprised of 4 executives and 3 team leads on all marketing, brand and public relations expansion components

Bellevue, Wa

Led first-ever Microsoft/NFL smart stadium sponsorship and marketing activation across 8 mediumsOversaw Microsoft/Las Vegas Raiders partnership messaging, collaborating with over 20 stakeholders, company-wideGoverned and mapped to varying event and project budgets, ranging from $30K to $1MDirected over 30 first and third-party events including product roadshows, Microsoft Flagship conferences, and partner engagements and trainings at scale, up to 40,000 attendeesDrove social selling and demand generation for targeted customer-based events, exceeding attendance goals by 20%Deployed industry marketing score card containing aggregated company-wide content and assets to US-based field sellers and account directors, resulting in a more sales ready

Kirkland, Wa

Personal Office of Bill GatesActed as the Big History Project representative on behalf of Mr. Gates’ interest (Big History Project) Executed 20 annual regional events, trainings and summits including event strategy, demand generation, venue sourcing, and agenda Responsible in part for program recruitment, resulting in 24% YOY growth, 1,567 total schools enrolled, exceeding goal by an average of 10% annuallyFunctioned as frontline liaison between principal’s business & philanthropic ventures, US and international government officials, media, strategic partnerships, personal/family related relationships & activitiesInteracted with FBO (Fixed-Base Operator)/ground security to handle 25 domestic and international yearly official journeys Shaped and influenced 2-year forward planning with regards to principals’ business and personal endeavors

Redmond, Washington, United States

Operations Manager Office of the Senior Vice President - Consumer Strategy & Partnerships Guided day-to-day office operations including executive level negotiations, mergers and acquisitionsDirected 25 C-level events annually as it pertained to the Office of the Senior Vice President Supervised company compliance, policy and procedure, ensuring 100% participation and follow throughAuthored all written and verbal correspondence on behalf of the Office of the Senior Vice PresidentServed as liaison between the Office of the Senior Vice President and the Executive Offices of Steve Ballmer and Bill Gates